This pitch was developed in 48 hours during the Impact Startup Disco at Berkeley Haas.

1. Impact Startup Disco
March 2018
Smart products that help you converse water drop by drop
WaterSavers

2. Drought Property Damage & Increased Fees
Droughts are a growing issue…
… but if we
could save
10% of the
water we use,
we could
prevent them.

3. Drought Property Damage & Increased Fees

4. Demographics
• HH annual income of $360,000
• Married and mom of two
Psychographics
• Concerned about her impact on the
environment. She owns a hybrid car.
• Feels empowered by technology.
She has a Fitbit to track her activity.
• Social validation is important to
her. Status with peer groups is
implicitly important
Meet Jennifer, 38 years young and kicking butts everyday

5. Value proposition
For homeowners who care about sustainability,
OneDrop is a smart device that provides real-time
information on water consumption and a potential
save on water bills

6. The OneDrop: a beautiful product that helps you save water
Sensor clipped to pipe
Measures real-time flow of water
1 3
Mobile app
Provides breakdown on usage
2
Physical piece in home
Displays daily water usage
40
100

7. What value does OneDrop bring?
Convenience
• Tracks water usage
in real-time, so that
consumers do not
have to wait for hard
to interpret bi-monthly
reports from water
utilities
• Connects to mobile
app so data is easily
accessible anytime
Simplicity and status
• Visual manifestation
in sophisticated and
elegant object
• Easy-to-understand
and interactive data
Control
• Breaks down data
from point of use so
that consumer can
change specific
behaviors to reduce
water consumption

8. Product appeal
8
Easy to install and
understand
Personalized
information
Adoptable aesthetic
appeal
OneDrop need to be easy
to install to encourage
adoption
OneDrop will need to
provide customers with
enough information to
influence behavioral
changes
The main display should
be attractive and be able
to match different
household color themes

9. Impact: With WaterSavers
Urban Efficiency
Saving 12Bn gallon of water per
year
Enough to supply a city the size of LA
Water Reuse
Public awareness on water reuse.
Saving potential of 8Bn gallon of
water per year
No More
Drought in
California

10. Trisha Mittal
CEO
Experience in client
management,
product
development, and
start-ups
Maggie Fried
VP, Strategy
Experience in
strategy, program
implementation,
impact
measurement
Kernie Obimakinde
VP, Partnerships
Experience with
government and
NGOs, technology
and change
management
consulting
Adrien Stern
VP, Business
Development
Experience in
marketing, business
development for
tech start-up
Jim Lane
VP, Product
Engineer with
experience in sales,
operations and start-
up companies
Rahul Bajaj
VP, Finance
Experience in
finance, investor
relations, and
social impact
Robb Barnitt
Industry Expert
Founder, DripCountr
Jorge Calderon
Tech start-ups,
Venture Capital
Founder, Eddily
Ray Bachelder
Industry Expert
Engineer, Southern
California Metro
Water District
The people who make it happen
Our Advisors:

11. Actions
They are trying to reduce their environmental
footprint. To do this, they currently have to
wait for the monthly report/bill
Who are the target customers?
Powers
They consult with their partners but make
their own choices and are the principal
decision maker regarding household
matters
Needs
Trying to gain information about their
water/energy consumption. Want to feel like
they contribute to a sustainable lifestyle
Influence
They are very conscious of what their peers
do. A sustainable lifestyle is trendy in her
circles
User & beneficiary: Homeowners, age 30 to 65, MHI, High Education

12. Opportunity
$2.3 B
$1 B
$130 M
Vision (7+ years)
Driver: Expansion into non-affluent market;
- Total HH: 181M (including South Africa)
- Affluent HH: 43% (>$65K)
- Market share: 20%
Growth (3-6 years)
Driver: Expansion into other states; more mature
product
- Total HH: 126M
- Affluent HH: 16% (>$125K)
- Market share: 10%
Target (0-2 years)
Driver: large population matching our user persona
in California
- Total HH: 13M
- Affluent HH: 20% (>$125K)
- Market share: 10%
12
Source: United States Census Bureau

13. Competitive landscape & differentiation
13
Water usage app
Detailed dynamic
reports on water
use
Smart devices
monitoring water
use
Visible home
display of water use
Hardware reducing
water use
OneDrop

14. Progress thus far
Problem statement & value proposition redefined through 10
exploratory interviews and 2 meetings with industry experts
Market sizing & competitive analysis backed by secondary research
Initial low fidelity prototype of the product & customer feedback
Hypothesis on profit model based on existing similar solutions
Definition of the solution & product design

15. Implementation & next steps
Strategic Investors and
Advisors
Raise funds for production scaling
and customer acquisition
Partnerships
Partner with water utilities,
municipal office, and non-profit
Prototyping
Work with the engineering and
design team to develop a
prototype and test it
Further Financing
Raise funds for production scaling
and customer acquisition
1
2
3
4

16. THANK YOU
WaterSavers