final 4.29.17 at.11.14.pm.pdt

1. The Power of Volunteer Photos of Adoptable Pets to Reduce LOS (Length of Stay)
By Cynthia Typaldos (CEO) and Rob Blackwelder (VP Operations)
Organization: Kachingle (AdoptMeApp, AdoptedMeApp, SponsorMeApp, FoundMeApp)
We also plan to invite several of our shelter clients to briefly speak
www.adoptmeapp.org 408 867-8875 office | 650 215-8406 cell cynthia@kachingle.com
Abstract for 2017 National Council on Pet Population 5th
Annual Research Symposium
AdoptMeApp is used by volunteers, fosters, and staff at animal
shelters to tell the stories of adoptable pets through social
media. The users, authorized by the shelter, take pictures and
videos, then add snappy captions to create a "diary" for each
adoptable animal that helps drive traffic to the pets' online
profiles, which also display these stories. Potential adopters
thus have extensive information about each pet told by the
volunteers who know them the best. Currently AdoptMeApp is
implemented in six animal shelters (five in the US, one in
Australia), both government and nonprofit organizations, and is
being implemented in additional shelters on a regular basis.
AdoptMeApp is integrated with Chameleon/PetHarbor and
ShelterBuddy. More information at www.adoptmeapp.org.
Our study examines thousands of AdoptMeApp
tweets to see if there are characteristics of pet
photos that generate a higher number of views,
retweets, and clicks to the pet’s shelter profile.
Understanding which type of pet photos attract the
most attention could be valuable in generating still
more views, which potentially can lead to a faster
adoptions and reduced LOS. At the time of this
writing, there have been tens of thousands
AdoptMeApp posts, which have been viewed
approximately 10 million times.
The tweet examples on this page are some of the
most popular recently. Why? That’s what we will discuss and explain!
While there will be some rigor to the analysis, and the data will
be extensive and complete (via Twitter analytics), many
variables involved such as which shelter, which volunteer
poster, time of day, type of animal, position of animal, color or
breed of animal, followers, randomness, etc.
The sheer volume of our posts and views will give some
credence to our belief that our shelters’ most viewed posts do
have something unique about them; that this specialness can
be boiled down to a few simple guidelines and used by all
shelters to improve social media posts of adoptable pets.
Ours will be a fun, lively, visual, practical and entertaining
presentation!
References: Shelter management at our clients (call us for
names and contact information).