Technology has become an integral part of everyone's life now. Advertisers can reach out to consumers in totally different ways now. This is the time to start questioning the ways you've always been campaigning. And to start looking for alternative and better ways to communicate with consumers whose communication habits have fundamentally changed.

1. @AdNerds#FollowFridays
Friday, November 20
The Shift from a Disconnected to
a Hyper-Connected World.
And how to Reach Consumers.

2. The HYPER-
CONNECTED
World.

3. Jan

4. Jan

5. Jan

6. Jan

7. Television
Camera
Laptop
game
mobile console remotes
There’s no real life and digital life. It’s the same place.
Picture by dpup on Flickr

8. The next generation internet strategy has got
nothing to do with the internet.

9. Purely
DISCONNECTED
is a DEAD END.

11. 20 magazines: RIP

12. Disconnected is scrambling
to get rid of the first syllable.

13. “It’s time to hit theof paperand reconsider
the importance
switch
and website.
”
Pieter Broertjes, Editor in Chief, De Volkskrant

14. The Basics.

15. Paper

16. Picture by lorenzodom on Flickr

17. Pictures by billikidbrand on Flickr

18. Pictures by billikidbrand on Flickr

19. Pictures by billikidbrand on Flickr

20. Pictures by billikidbrand on Flickr

22. TV

27. Some Weird Phenomena
Picture by XTRAGAL3

28. Picture by Peter DaSilva for NYT

31. Whhhhy ?!?

32. In a Hyper-Connected World, People grow Jumping Brains.
Jumping Brain by Emilio Garcia

33. In a Hyper-Connected World, Google makes sure Everything is Free.
TomTom Google Maps Navigation
Western Europe World
99,99 € 00,00 €

34. • Frozen in time • Real Time
• One-size-fits-all • Personalized
• One-way • Interactive
• Linear • Random
• Limited Space • Unlimited Space
• Static • Moving
• Individual • Networks
• Paying • Freebies

35. Analog = Core

37. $4.99
$2.99

41. Digital = Core

59. AdNerds
My mum doesn’t have a smart phone

63. Most obvious digital alternative
for Newspapers & Magazines:
the Kindle?

64. 3.500 Books, Mags, Docs
Built-in Dictionary
Wireless Wikipedia Acces
Basic Web Browser
PUBLICITY
Free 3G Downloads
Audiobooks

65. No Rich Graphic Quality
Monochrome Text
Greyscale Graphics
No Animation
PUBLICITY
No Touch Screen
Yet Another Device

66. PUBLICITY

71. Can one equip an analog newspaper with online possibilities?
Frozen in time
One-Size-Fits-All
Limited Space
One Way
Linear
Static
Individual
Paying

72. Can one equip an analog newspaper with online possibilities?
Real Time
One-Size-Fits-All
Unlimited Space
Interactive
Linear
Moving
Network
Paying

73. Can one equip an analog newspaper with online possibilities?
Real Time
One-Size-Fits-All
Unlimited Space
Interactive
Linear
Moving
Network
Paying

74. MOBILE
ERY
WITH EV RACT,
CONT SCAN NOW
1 YEAR N E
A FR EE PHO E
R CHOIC S
OF YOU
G THE D
IN CLUDIN APP
MOBILE

75. SCAN NOW

76. Welcome Bart
Full Article Comments (7)
Media (8) Updates (1)
Sources Used Share it
13 messages 8 friends

77. Updates
Updates
13.18u Open VLD excuseert
Guy Verhofstadt, oud-premier
en oud-voorzitter van de
Open VLD excuseerde zich
zonet openlijk voor de
verzamelde pers.
related tweet by eveke:
Back
13 messages 8 friends

78. Updates
zonet openlijk voor de
verzamelde pers.
related tweet by eveke:
Haha, grappig, de Guy heeft
zich zonet al verontschuldigd,
in ‘t openbaar! ha! #openvld
#deguykanhetniaan #fail
2 comments (0 friends)
Back Reply
13 messages 8 friends

79. Comments
Media picture (11) | video (2)
Back
13 messages 8 friends

80. Comments
Comments friends (3) | all (7)
Ik snap niks meer van die
politiek van vandaag. Kunnen
die nu niet gewoon
samenwerken?
Grappig, ik schrijf hier ne
comment in nen
onbestaanden app, gewoon
for the sake of demonstration!
Als ge echt iets van politiek
snapt, dan zou ge dit niet
misbruiken “for the sake of
demonstration”, Wouter ;-)
Back Add Comment
13 messages 8 friends

81. Comments
Comments friends (3) | all (7)
If I choose to leave a
reply, the reply is
automatically posted
on my Facebook
Wall, driving my
friends to the article
on the regular
destandaard.be
Back Save
13 messages 8 friends

82. Finally a measurable KPI for Newspapers:
the Click Through Rate.

83. Win a trip
to Egypt.
Scan and
participate
immediately!

84. Contest
Thomas Cook friends (3) | all (7)
Win a trip to Egypt
How many people will
participate in this contest?
OK
More about the trip
Thomas Cook Promotions
Share it with your friends
Back
Win a trip
to Egypt. 13 messages 8 friends
Scan and
participate
immediately!

85. But we are still stuck with a one-size-fits-all solution.
MOBILE
SCAN NOW

86. But we are still stuck with a one-size-fits-all solution.
R
GET YOU ER &
R, PAP
PRINTE LY, FREE
P
INK SUP NLIMITED
&U
PHONE CCESS FOR MOBILE
A
ONLINE
ONLY 9
,95€/m
SCAN NOW

87. Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Scan for pics & video and
8 comments (2 by friends)
Update (13.11u)
Culture Sports
Theatre - Ghent - Movies Football # AA Ghent -
Tennis # Clijsters
Scan for video and 14
comments
Scan for video and 83
comments(3 by friends)
Related stuff
Scan for 13 comments (3
by friends)
Scan for pictures, video
and 87 comments
Friends stuff
Friends stuff

88. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Scan for pics & video and
8 comments (2 by friends)
Update (13.11u)
Culture Sports
Theatre - Ghent - Movies Football # AA Ghent -
Tennis # Clijsters
Scan for video and 14
comments
Scan for video and 83
comments(3 by friends)
Related stuff
Scan for 13 comments (3
by friends)
Scan for pictures, video
and 87 comments
Friends stuff
Friends stuff

89. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Scan for pics & video and
8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
Scan for video and 14
comments
Scan for video and 83
comments(3 by friends)
Related stuff
Scan for 13 comments (3
by friends)
Scan for pictures, video
and 87 comments
Friends stuff
Friends stuff

90. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Scan for pics & video and
8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
Scan for video and 14
comments
Scan for video and 83
comments(3 by friends)
Related stuff
Interactive Scan for 13 comments (3
by friends)
Scan for pictures, video
and 87 comments
Friends stuff
Friends stuff

91. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Scan for pics & video and
8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
Scan for video and 14
comments
Scan for video and 83
comments(3 by friends)
Related stuff
Interactive Scan for 13 comments (3
by friends)
Scan for pictures, video
and 87 comments
Friends stuff
Friends stuff
Paying

92. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Unlimited Space
Scan for pics & video and
8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
Scan for video and 14
comments
Scan for video and 83
comments(3 by friends)
Related stuff
Interactive Scan for 13 comments (3
by friends)
Scan for pictures, video
and 87 comments
Friends stuff
Friends stuff
Paying

93. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Unlimited Space
Scan for pics & video and
Moving
8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
Scan for video and 14
comments
Scan for video and 83
comments(3 by friends)
Related stuff
Interactive Scan for 13 comments (3
by friends)
Scan for pictures, video
and 87 comments
Friends stuff
Friends stuff
Paying

94. Real Time Bart Muskala - Friday Nov 20, 13.12u Update profile
Politics
Belgium - Open VLD -
Flanders - US
Unlimited Space
Scan for pics & video and
Moving
8 comments (2 by friends)
Update (13.11u)
Personalized Culture
Theatre - Ghent - Movies
Sports
Football # AA Ghent -
Tennis # Clijsters
Scan for video and 14
comments
Scan for video and 83
comments(3 by friends)
Related stuff
Interactive Scan for 13 comments (3
by friends)
Scan for pictures, video
and 87 comments
Friends stuff
Friends stuff Network
Paying

95. Bart Muskala - Friday Nov 20, 13.12u Update profile
Welcome Bart
Politics
Belgium - Open VLD -
Flanders - US
Scan for pics & video and
8 comments (2 by friends)
Update (13.11u)
Culture Sports
Theatre - Ghent - Movies Football # AA Ghent -
Tennis # Clijsters
Full Article Comments (7)
Media (8) Updates (1)
Sources Used Share it
Scan for video and 14
comments
Scan for video and 83
comments(3 by friends) 13 messages 8 friends
Related stuff
Scan for 13 comments (3
by friends)
Scan for pictures, video
and 87 comments
Friends stuff
Friends stuff

96. The Irony.

99. Absolutely
Hyper-Connected.

100. The vast majority of popular teen stores really focus on
selling a “look”, a specific image.
Customers either buy into the image, or they don’t.

101. Personal expression is always a part of the equation,
our goal was to enable that in a way
that also drove business for the department.

103. facebook store
loyalty
platform

104. A Couple of things
to CHEW on.

105. Get your SEO in proper shape.
People no longer pay for NEWS and CONTENT,
rendering your expensive offline ads ineffective.
DIGITAL must be CO
to your communica RE
tion strategy.
Yes, OFFLINE can still be useful.
For the moment, that is.
Hyper-Connectivity is NOT about
technology. It’s about PEOPLE.

106. That’s it, for today.
adnerds.be
followfridays.be