The PPT gives practical examples of a few products which re positioned by their companies and how they got back to conquer the market. Focuses on the core concept of PRODUCT RE-POSITIONING in the marketing domain.
3. What is product repositioning ?
• Repositioning is defined as altering the
position of a brand or product in the minds of
the customer relative to the offerings of the
competitive product.
• It is a very subtle and difficult process as the
brand needs to change the
target market's understanding of the product.
17. Burberry
Brands can be successfully revamped by adapting current styles while
celebrating its history.
18. McDonald’s
Pay attention to what the public says about you and respond with
products and services that counteract those accusations.
19. Zandu Balm
The desi ointment got its three minutes of
glory, thanks to Bollywood
blockbuster Dabangg.
20. Harley Davidson
Support your brand with a high-performing product and weed out inefficient management.
"Be aware of controls that are barriers to effectiveness,"
21. Apple
A host of innovative new products, and a
series of marketing and advertising campaigns
23. Conclusion
•The company may have
acquired new resources and
competencies enabling it to
modify the product so that it
serves the target market
better.
•Repositioning can click can
also bite the dust
• Repositioning can be done
using logos, slogans, celebs,
packaging, change in the line
of products etc.
•Thus repositioning is
extremely crucial for a brand.