The document discusses a brand plan presentation for a protein powder product. It provides background on protein powder, the growing market in India, and opportunities in general nutrition and weight reduction. A SWOT analysis identifies strengths in market demand and awareness, weaknesses in competition and regulations, opportunities in targeted marketing and innovation, and threats from economic conditions, patents, and shifting trends.
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Brand Plan Presentation for Protein Powders.pptx
1. - B Y A D I T Y A K . K A N H E
BRAND PLAN PRESENTATION
FOR PROTEIN POWDER
2. CONTENTS …
PROTEIN POWDER
MARKET INFORMATION
MARKET SITUATION
SWOT ANALYSIS
3. What is protein powder?
protein powder is a dietary supplement that
provides a concentrated source of protein in the
form of a powder.
It is typically used to support muscle building,
recovery, and overall health.
Mainly for patients with specific nutritional needs,
such as those with malnutrition or certain medical
conditions.
4. Types of Protein Powders
Depending on source:
1. Plant based:
e.g. soy, spirulina, hemp, rice, pea & others.
2. Animal based:
e.g. whey, casein, egg, fish, insects.
5. MARKET INFORMATION
The protein powder market in India is a growing
industry and has seen significant growth over the
past few years.
With the increase in awareness of the importance of
a healthy lifestyle and fitness, there has been a surge
in demand for protein supplements among Indian
consumers.
6. According to a report by
ResearchAndMarkets.com, the Indian protein
supplement market is projected to grow at a
compound annual growth rate (CAGR) of around
11% during the period 2021-2026.
The report also highlights that whey protein is the
most popular type of protein supplement in India,
followed by soy and casein protein.
7. Top companies manufacturer
The major players in the Indian protein supplement
market include international brands such as
Optimum Nutrition, Abbott Laboratories & Pfizer
Inc, as well as local brands such as Amway,
Herbalife, and Healthkart.
8. MARKET SITUATION
According to the article published in “Hindustan Times”-
November 22,
Almost 80% of our Indian population don't meet their daily
protein requirements.
And 90% of the Indian population aren't aware of their
daily protein requirements.
9 out of 10 people don’t meet their daily protein
requirements.
Despite increased study about effectiveness of protein in
curbing obesity, people associate protein as weight gainer.
10. GENERAL NUTRITION
The ‘building blocks’ of life, proteins are not only lacking in
the Indian diet, but often overlooked. India’s protein
consumption is much lower than the 48 gms/day that is
recommended by the Indian Council of Medical Research
(ICMR).
The recommended dietary allowance of protein for an
average Indian adult is 0.8 to 1 gm per kg body weight,
however, the average intake is about 0.6 gm per kg body
weight.
A 2017 survey shows that 73 % of Indians are deficient in
protein while above 90% are unaware of the daily
requirement of protein.
11. WEIGHT REDUCTION
National Family Heath Survey (NFHS-4) for 2015-16
indicates obesity may be next major health challenge in
India.
According to University of Washington study published in
Lancet 2016, India, ranked 3rd with its 41 million obese
people.
The number of obese people almost doubled from 10.5% of
country’s population in 2006 to 19.6% in 2016.
Obesity is serious health problem & causes emotional pain
to an individual. There is feeling of shame, embarrassment,
frustration & anger towards oneself.
12. CONCEPT
A PRODUCT BASKET CONSISTING OF SUGAR
AND CHOLESTEROL FREE PROTEIN
SUPPLEMENTS FOR GENERAL NUTRITION AND
FOR WEIGHT REDUCTION.
13.
14. STRENGTHS
1. Growing demand: The demand for protein powders in
the pharma market is growing, which provides an
opportunity for a new company to enter and establish a
foothold in the market.
2. Increasing awareness: There is increasing awareness
among consumers about the benefits of protein powders
for muscle building, weight management, and overall
health, which can drive demand for the product.
3. High margins: The pharma market typically offers higher
margins than other markets, which can be attractive to a
new company.
15. WEAKNESS
Competition: The pharma market for protein powder is
highly competitive, with many established brands already
operating in the market.
Quality and regulatory compliance: The pharma market is
highly regulated, and a new company will need to ensure
that its product meets the quality standards and regulatory
requirements.
16. OPPORTUNITIES
Targeted marketing: A new company can differentiate itself
by targeting specific customer segments, such as general
nutrition, fitness enthusiasts, or those with specific health
conditions.
Innovation: There is an opportunity for a new company to
innovate and introduce new types of protein powders with
unique formulations or packaging.
International expansion: The pharma market for protein
powders is not limited to a single country, and a new
company can explore opportunities for international
expansion.
17. THREATS
Economic conditions: Economic conditions can impact the
demand for protein powders in the pharma market, and a
downturn in the economy can reduce the willingness of
consumers to spend on non-essential items.
Patent infringement: A new company will need to ensure
that its product does not infringe on existing patents, which
can result in legal challenges and financial damages.
Health and wellness trends: The focus on health and
wellness can shift towards other products, reducing the
demand for protein supplements.