The survey found that while digital budgets and satisfaction levels have increased compared to previous years, training and skills development for digital transformation remains low. Fewer than one third of respondents were very comfortable with their company's digital strategy and teams. Additionally, over half felt their company was not offering sufficient opportunities to develop digital skills. The survey also found that healthcare disruption is widely recognized but companies feel underprepared. Key challenges included regulatory issues, lack of a clear digital strategy, and insufficient internal knowledge.
Call Girl Gorakhpur * 8250192130 Service starts from just âč9999 â
Â
Multichannel Landscape in Life Sciences 2018
1. Proprietary and Confidential Information
Across Health is pleased to present you with
the state of the multichannel landscape in life
sciences in Europe, US and emerging markets â
now for the tenth year!
Proprietary and Confidential Information
And now, after take-offâŠ
Learning to fly!!
41. Proprietary and Confidential Information
What is it?
The MTM is a unique pharma benchmark on
multichannel trends & industry maturity,
boasting 10 years of a wide variety of
actionable data and insights
Why is it useful for you?
Better understand your companyâs digital
maturity:
âą Fact-based as-is assessment to prioritize
digital transformation options and design
multi-year roadmap
âą Robust Internal & external benchmarking
Key metrics
Case: Global Maturity Baseline
MTM was used to set the baseline across global
franchises to get the âAs Isâ maturity readiness as
well as the desired âTo Beâ.
âą 9 brand teams involved
âą 50% Global/50% local split
âą Key gap areas identified vs industry leaders
âą Insights prompted the need for clear and
immediate action
Contact
Sander Geysen, Consultant
sander.geysen@a-cross.com
+32 (0)473 51 72 78
.
www.across.health/multichannel-maturometer
>2k Survey responses over 10 yearâs time
to benchmark your specific situation
10 Year celebration in 2018 - tracking a
decade of digital pharma evolution
13 of the Top 50 pharma have already
conducted this study internally
Want to run an internal Maturometer?
Benchmarked building blocks for
digital transformation
Maturometer
42. Proprietary and Confidential Information
Book
What is it?
âą 200+ pages stacked with actionable insights
and clear guidelines on omnichannel
customer engagement
âą written by seasoned omnichannel experts
Why is it useful for you?
Gain in-depth knowledge on how to turn
omnichannel customers insights into strategy,
execution and impact measurement
Key metrics
What customers think
âThe book is of immense value, allowing marketing
and brand managers to take more informed
decisions about the channel mix."
Worldwide Multichannel Marketing Head, GSK
Budget & timelines
Order online here.
Delivery typically within 1 week.
.
>2000 Copies sold since first print in
2016
âŹ90 Retail price (excl. shipping)
2018 New edition out â June 2018 - 3
new chapters + updated data
and case studies
across.health/excellerator-capability-building
43. Proprietary and Confidential Information
Workshops
What is it?
âą Highly interactive in-company workshops
led by seasoned topic experts.
âą Sessions can be tailored by:
âą Product/TA
âą Internal audience (mktg, sales, âŠ)
âą External audience (HCP, patient,
payer,âŠ)
âą Region/country
Why is it useful for you?
âą Develop your omnichannel strategy,
execution priorities and KPIs
âą Get a unique deep dive on the tactics that
will work, with evidence-based case studies
Key metrics
What customers think
âWell-structured, clear and interactive course! It
makes you re-think established values and opinions,
and inspires you to take that next step towards a
new approach.â
Brand Manager Immunology, Celgene
Contact
Kenneth Peeters, senior project manager
excellerator@a-cross.com
T: +32 9 277 77 62
.
64 Average NPS of our in-company
workshops
85% Average score of our trainers
>
1500
Pharma professionals were
successfully trained in the past 2 years
A balanced mix of strategy, industry
examples and implementation tips across.health/excellerator-capability-building
44. Proprietary and Confidential Information
eLearning
What is it?
âą Interactive eLearning modules
âą Packed with useful insights and practical
tips on multichannel in pharma
âą Enriched with business cases and a
knowledge quiz per topic
âą Can be easily embedded in your companyâs
learning management system
Why is it useful for you?
âą Enhance channel-specific competencies of
your team with e-learning modules
âą Embed in your companyâs learning
management system or purchase licenses
Key metrics
What customers think
âHighly interactive and entertaining way to
address a key training need in the industry.â
EUCAN training leader, leading biotech company
Company-wide licenses or Individual / small team
licenses (via the Across Health eCademy)
Contact
Kenneth Peeters, senior project manager
excellerator@a-cross.com
T: +32 9 277 77 62
.
13 modules available with topics ranging
from strategy, to channel
engagement and measurement
25 Average number of minutes it takes
to complete each module
>
1000
Number of pharma professionals who
experienced our modules since 2017
Interactive self-learning at your
convenience across.health/excellerator-capability-building
45. Proprietary and Confidential Information
Channel guides
What is it?
âą Company-specific hands-on guides to âhow
things are doneâ at your company,
capturing processes, tools and resources.
âą Playbooks include pragmatic doâs and
donâtâs and case studies
âą Delivered in slide kits or navigable PDF in
customized design.
Why is it useful for you?
âąâThe devil is in the detailsâ: our channel
guides help you to move seamlessly from the
overall strategy to flawless execution (âwhere
the rubber hits the roadâ)
Key metrics
What customers think
âThese modules really made some things click for
me in regards to strategy and planning a
multichannel strategy. Thanks again!â
UK brand manager
Contact
Kenneth Peeters, senior project manager
excellerator@a-cross.com
T: +32 9 277 77 62
.
7 Key digital channels are available for
customization
20 Average number of pages of each
channel guide
>
1000
Number of pharma professionals who
used our channel guides since 2016
Customized hands-on reference guides
to leverage channels at scale across.health/excellerator-capability-building
46. Proprietary and Confidential Information
Healthcare
Disruption Tour
What is it?
âą Immerse yourself in the rapidly emerging
space of healthcare innovation & disruption
âą Visit some of the most innovative, interesting
and disruptive companies in Silicon Valley
Why is it useful for you?
âą Get a full picture of the health tech landscape
âą Be inspired by innovation experts
âą Explore new partnership options
âą Build an enduring network of innovators
âą Prioritize actions to stay ahead of the game
Key metrics
What customers think
âThis is a tour which will bring you the
understanding how a real innovation culture should
look like. It give easy access to new innovations and
an understanding what the opportunities are when
innovation is supported properly. Across Health
know how to organize this and to give you a great
experience in the future world of healthcareâ
HDT participant, 2018
Budget & timelines
3 day Public tour (March 2019): âŹ6,5K*
In-house executive HDT (3/4d): on request
*Excl. flights, accommodation and logistics
Contact
Edward Atkinson-Clark, consultant
edward.atkinsonclark@a-cross.com
T: +49 15209071250
.
> 72 Average NPS of our healthcare
disruption tours
20 Average number of participants
per tour
2019 Our next public tour
across.health/excellerator-capability-building
47. Proprietary and Confidential Information
MCM serious game
What is it?
âą Create optimal marketing mix to
maximize market share
âą Interactive serious game with a focus on
omnichannel customer engagement
âą Online, turn-based with up to 15 teams
competing against each other
âą Virtual or F2F workshop
Why is it useful for you?
âą Simulations are the next-best thing to real-
world implementation
âą Opportunity to engage key staff across
functions and markets in a time-efficient
way
âą Fun learning learning experience that can
be used as part of overall blended learning
program
Timelines
Timing: available Q4 2018
Contact
Kenneth Peeters, senior project manager
excellerator@a-cross.com
T: +32 9 277 77 62
.
Apply insights into a dynamic serious
gaming environment across.health/excellerator-capability-building