Webster University USA by Study Metro

MASTER OF ARTS IN
INFORMATION TECHNOLOGY MANAGEMENT
grad.webster.edu
In the hi-tech world we live in, it is imperative
that information technology works both
effectively and reliably. That’s why computer
and information technology managers
play such a vital role in the implementation
and administration of technology within
their organizations.
Information technology managers direct the work of other IT
professionals such as software engineers and programmers, computer
systems analysts, and computer support specialists. They plan
and coordinate installations and upgrade hardware and software,
programming and systems design, the implementation of computer
networks, and the development of Internet and intranet sites while
also staying involved with the upkeep, maintenance and security of
networks.
That’s why Webster University’s Master of Arts in Information
Technology Management program is designed to educate and develop
professionals who can effectively manage the planning, design,
selection, implementation, use, and administration of emerging and
converging information and communications technologies. The
program curriculum provides students with the technical
knowledge and management knowledge and skills needed to
effectively integrate people, information and communication
technologies and business processes in support of organizational
strategic goals.
POINTS OF DISTINCTION
■ Faculty who practice in the field, allowing you to take what you
learn in class and apply it at work
■ Offered online or in the classroom, allowing maximum career
flexibility to students who want both options because of out-of-
town assignments or travel
■ Our information technology management program focuses on
helping you create a competitive edge
With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful
bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with almost 20,000 students studying at
campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering
high-quality learning experiences that transform students for global citizenship and individual excellence.
UNITED STATES • SWITZERLAND • AUSTRIA • THE NETHERLANDS • UNITED KINGDOM • CHINA • THAILAND • GHANA • GREECE

PROGRAM CURRICULUM
The 37 credit hours required for the Master of Arts (MA) or the
52 credit hours required for the Master of Business Administration
(MBA) with an emphasis in Information Technology Management
must include the following courses:
Core Courses
■ ITM 5000 Information Technology
Management: Overview
■ MNGT 5590 Organizational Behavior
■ BUSN 5200 Basic Finance for Managers
■ ITM 5100 Information and Communications Systems
and Networks
■ ITM 5200 Project Management of
InformationTechnology
■ ITM 5300 Procurement and Contract Management
for Information Technology
■ ITM 5400 Systems Analysis, Design and
Implementation
■ ITM 5600 Information and Communications Security
■ ITM 6000 Final Project in Information
Technology Management
■ WSBT 5000 Career Success in the 21st Century
In addition, you will choose nine hours of electives, to include ITM
5900, Issues in Information Technology Management, or other
graduate elective courses offered in the program curriculum of the
business and technology majors. To learn more, visit our online
catalog: webster.edu/gradcatalog.
APPLY
Call us today to let us assist you in your enrollment at Webster University!
Office of Admission
470 E. Lockwood Avenue
St. Louis, Missouri 63119-3141 U.S.A.
314-246-7800 or 1-800-753-6765
gadmit@webster.edu
For more information about our graduate programs, or to apply online,
visit: grad.webster.edu.
CORE COURSE DESCRIPTIONS
ITM 5000 Information Technology Management: Overview (3)
This overview course presents a managerial and technical perspective
that considers the application and management of information and
communications technology in business and other types of organizations.
The course includes an overview of all the core courses in the ITM
curriculum.
MNGT 5590 Organizational Behavior (3)
This course introduces students to many of the basic principles of human
behavior that effective managers use when managing individuals and
groups in organizations. These include theories relating to individual
differences in abilities and attitudes, attribution, motivation, group
dynamics, power and politics, leadership, conflict resolution, organizational
culture, and organizational structure and design.
BUSN 5200 Basic Finance for Managers (3)
Managers and human resources management professionals must be able
to understand financial information contained in financial statements and
reports. Line managers must be able understand financial information
contained in financial statements and reports in order to evaluate their
unit’s financial performance, to communicate clearly with other managers,
and to apply financial information when making decisions. Human
resources management professionals must understand financial statements
and principles if they are to effectively assist line managers and be strategic
partners with other business functions.
ITM 5100 Information and Communications Systems
and Networks (3)
This course introduces students to the technical aspects of information
and communications networks and technology. The course focuses on the
interdependencies among information and communications technologies
and architectures. Emphasis will be placed on the fundamentals of
networks (LAN and WAN).
ITM 5200 Project Management of Information Technology (3)
This course introduces students to the procedures, tools, and techniques
used in planning and managing major IT projects. Issues covered include
definition, planning, implementation, control and evaluation of the project.
The course also focuses on developing the manager’s ability to organize
and lead project teams and conflict resolution.
ITM 5300 Procurement and Contract Management for Information
Technology (3)
This course covers the basic concepts and practices in procurement and
contract management, not from a strict legal approach, but rather in a
manner that equips a student with the skills and knowledge necessary
to negotiate and manage the procurement of information and
communications technology, armed with an understanding of
the critical issues.
ITM 5400 Systems Analysis, Design, and Implementation (3)
This course covers the spectrum of activities in information systems
life cycle management. The life cycle from the feasibility study through
implementation and maintenance is examined. The course includes
examination of structured analysis and design, prototyping, procurement
and conversion methods. The roles and responsibilities of various personnel
involved, as well as the communication and documentation tools and
techniques employed, are studied.
ITM 5600 Information and Communications Security (3)
This course focuses on the analysis and management of information and
information systems security including processes, technology, and facilities.
ITM 6000 Final Project in Information Technology Management (3)
This capstone project course is designed to give students the opportunity
to synthesize, integrate, and apply the technical and management
knowledge and skills acquired in other courses in the information
technology management curriculum.
WSBT 5000 Career Success in the 21st Century (1)
In partnership with Right Management, a global leader in talent and career
management solutions, this unique course will provide the student with a
foundation in managing his/her career, focusing on discovery and personal
branding. A one-on-one career coach will help the student articulate
personal career goals — regardless of whether the student is starting a
career, changing careers, or simply wants to develop further with the
current employer. Students will have the option of continuing to work
with a personal career coach up to 12 months following the completion of
the course.
ACCREDITATION
Webster University is accredited by the Higher Learning Commission and is a
member of the North Central Association, 312-263-0356, www.ncahlc.org.
The George Herbert Walker School of Business & Technology is accredited by
the Accreditation Council for Business Schools and Programs (ACBSP) for
BS, BA, MBA, MHA, MA, MS and doctoral programs in the business and
management departments.

MASTER OF SCIENCE
CYBERSECURITY
webster.edu/cybersecurity NOW OFFERED ONLINE
The Master of Science in Cybersecurity
prepares individuals for demanding positions
in public and private sectors overseeing,
operating or protecting critical computer
systems, information, networks, infrastructures
and communications networks.
Students will be well-versed to apply their knowledge and critical
thinking related to domestic and international legal systems, private
and public policies and ethics, as they apply cybersecurity to
information protection, terrorism, fraud, theft, intelligence/
counterintelligence, digital forensics, pre-emptive and strategic force
operation application situations.
• Graduates will be capable of explaining important principles and
theories used throughout the field of cybersecurity.
• Graduates will be capable of applying knowledge in the field of
cybersecurity to analyze real-world problems.
• Graduates will be capable of effectively integrating knowledge in the
field of cybersecurity to propose solutions to real-world problems.
FACULTY CREDENTIALS
Our faculty members have appropriate credentials, and experience and
have been published in magazines and trade publications that focus on
this industry. They have a breadth of experience in areas such as:
• Forensic data recovery for law enforcement, courts and corporations
• Court certified expert witness in digital forensics
• Member of US Secret Service Electronic Crime Task Force-New York
City and San Francisco Field Offices
• Chief of Staff and Special Assistant to the Director of the CIA
• Group leader in security at Los Alamos National Laboratory
• Prosecution of computer crime cases
• Executed numerous search and seizure warrants in more than 50
complex financial and economic crime cases
• Manager at Sandia National Laboratory’s transition
mainframe scientific computing to massively parallel high
performance computing
• Responsible for computer security
• Director of Information Security, Investigations and Incident
Response-Experian Corporation
• Research Director/Information Security Strategies, Gartner Group
• Principle Security/Cyber Investigations, Fidelity Investments
• Chief of Counterintelligence and Security Policy with the Intelligence
Community Management Staff
bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with more than 17,000 students studying
at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering
UNITED STATES • SWITZERLAND • AUSTRIA • THE NETHERLANDS • CHINA • THAILAND • GHANA • GREECE
MA-15-20_Cybersecurity.indd 1 8/18/16 2:52 PM

ACCREDITATION
Webster University is accredited by The Higher Learning Commission, 230
South LaSalle Street, Suite 7-500, Chicago, IL 60604, hlcommission.org •
800.621.7440. The George Herbert Walker School of Business & Technology
is accredited by the Accreditation Council for Business Schools and Programs
(ACBSP) for BS, BA, MBA, MHA, MPA, MA, MS and doctoral programs in the
business and management departments.
PROGRAM CURRICULUM
The 40 credit hours required for the Master of Science (MS) degree
in Cybersecurity must include the following courses:
Core Courses
■ CSSS 5000 Introduction to Cybersecurity
(Requisite)
■ CSSS 5110 Cybersecurity Communications
■ CSSS 5120 Cybersecurity Infrastructures
■ CSSS 5130 Cybersecurity Intelligence/
Counterintelligence
■ CSSS 5140 Cybersecurity Strategic Operations
■ CSSS 6001 Practical Research in Cybersecurity
■ CSSS 6002 Practical Research in Cybersecurity*
Four elective courses chosen from the following:
■ CSSS 5210 Cybersecurity Law and Policy
■ CSSS 5220 Cybersecurity Threat Detection
■ CSSS 5230 Cybersecurity Forensics
■ CSSS 5240 Pre-emptive Deterrence
■ CSSS 5250 Use and Protection of Space Assets
■ CSSS 5260 Encryption Methods and Techniques
■ CSSS 5990 Advanced Topics in Cybersecurity*
* A maximum of two CSSS 5990 Advanced Topics in Cybersecurity courses
may be counted toward the 40 required credit hours.
The student must also select two additional electives from CSSS
or other Webster elective credit courses that may be offered at the
location where the student is completing their MS requirements.
All students in this curriculum must complete the CSSS 6001
and CSSS 6002 Practical Research in Cybersecurity capstone
courses over two sequential terms as a practical research paper, an
internship or an individual or team project for a total of six credit
hours and 72 contact hours.
To learn more, visit our online catalog: webster.edu/gradcatalog
CERTIFICATE PROGRAM
The Cybersecurity Threat Detection Certificate will consist of the
following four courses and is offered both online and in the
classroom.
■ CSSSS 5000 Introduction to Cybersecurity
■ CSSSS 5210 Cybersecurity Law and Policy
■ CSSSS 5120 Cybersecurity Infrastructures
■ CSSSS 5220 Cybersecurity Threat Detection
Apply
Call us today to let us assist you in your enrollment at
Webster University!
314-246-7800 or 1-800-753-6765 • gadmit@webster.edu
CSSS 5000 Introduction to Cybersecurity (3)
This course is designed to provide the student with an overview of the
major core areas of study they will encounter throughout this prpgram.
Introduction of computer system architectures, vulnerabilities, critical
infrastructures, the growing threat of social networks, intelligence and
counterintelligence, international laws, security policies, privacy and
information liability, cyber-attacks, encryption, risk assessment, cyber
forensics including data gathering and recovery, and a forward look at
future cyber technology developments.
CSSS 5110 Cybersecurity Communications (3)
Digital communications have grown rapidly and provide increased
opportunities to: Access information; share and disseminate knowledge;
create new innovative services; and compete in a global environment. It
presents new opportunities and a growing threat posed by a connected
society that can impact critical United States interests. The basics of
communication systems, the ISO Layer Model, topologies such as Local-
Area-Networks (LANs), Wide-Area-Networks (WANs), World Wide Web
and the Internet, space-based communications used by Department of
Defense (DOD) and commercial entities, fiber-optics, as well as the rapidly
developing personal mobile communication technologies such as Wireless
Local Area Network (Wi-Fi).
CSSS 5120 Cybersecurity Infrastructures (3)
The impact of September 11, 2001, cemented our attention on physical
attacks on United States critical infrastructures. Although still a concern,
a growing cybersecurity threat requires additional focus on potential
virtual attacks on these same critical infrastructures such as the power grid,
communications and financial transactions can have as great, or greater,
impact on our society. Cyber-attacks have and can cripple an industry and
the services they provide to millions of users. The critical infrastructures
identified by the Department of Homeland Security (DHS) are examined
from a cybersecurity perspective.
CSSS 5130 Cybersecurity Intelligence/Counterintelligence (3)
Students examine methods, ethics, policies and procedures for accessing
and gathering information for positive or negative use and applying
counterintelligence to evade, trick or trap individuals, agencies or national
entities that wish to steal, damage or deny access to valid users of critical
information and its sources. Active measures, passive counter measures,
and intelligence gathering processes as well as determining the validity and
success of gathering information will be included.
CSSS 5140 Cybersecurity Strategic Operations (3)
Specific methods, ethics, laws, policies and procedures for conducting
strategic operations and countermeasures are the focus of this course.
Students will learn how to identify critical infrastructures; communication
channels and information protection schemes and how to detect threats;
assess vulnerabilities; penetrate and exploit cyber targets; understand how
to monitor, spoof, redirect and deny access; as well as protect critical assets.
CSSS 6001 and 6002 Practical Research in Cybersecurity (3)
The student is expected to synthesize and integrate the learning experiences
acquired throughout the MS in Cybersecurity and to evaluate current and
future topics relative to this major.
In partnership with Right Management, a global leader in talent and
career management solutions, this unique course will provide the student
with a foundation in managing his/her career, focusing on discovery and
personal branding. A one-on-one career coach will help the student
articulate personal career goals — regardless of whether the student is
starting a career, changing careers, or simply wants to develop further with
the current employer. Students will have the option of continuing to work
with a personal career coach up to 12 months following the completion of
the course.
MA-15-20_Cybersecurity.indd 2 8/18/16 2:52 PM

MASTER OF SCIENCE IN
FINANCE
grad.webster.edu
bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with almost 20,000 students studying at
campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to delivering
Getting your master of science degree in
finance from Webster University will help
you navigate the increasing complexities of
banking laws, compliance regulations, finance
products, corporate finance, forecasting,
evaluation, and more.
Our Master of Science in Finance will provide the opportunity to
develop and implement your critical-thinking skills to solve complex
financial problems in real-life financial situations. The curriculum
will help you gain advanced technical knowledge and skills while
performing financial analysis using the most up-to-date quantitative
concepts and techniques.
Students in Webster’s MS in Finance learn to interpret financial
statements that adhere to current standards; analyze investment and
financial risk; evaluate financial theory and practices and how to apply
legislation, regulations, or principles of practice to financial scenarios.
Additionally, students will experience significant exposure to
supporting coursework in the closely related fields of accounting and
economics. A capstone experience will tie together the major finance
topics and expose students to literature, and the analysis thereof,
pertinent to the field.
In light of today’s heightened need for advanced training and education,
Webster University also offers the degree online, providing you the
ultimate in flexibility. You can take the program entirely in the
traditional classroom environment, or entirely online, or choose
between online and classroom offerings according to your preference
or schedule.
■ Faculty who practice in the field teach the very latest practices,
allowing you to take what you learn in class and apply at
work immediately
■ The newest research and strategies in the finance industry are
incorporated into the courses
■ Offers proven strategies to develop your skill sets for both
immediate and long-term success

PROGRAM CURRICULUM
The Master of Science (MS) in Finance requires successful completion
of 37 credit hours including 28 required credit hours and 9 credit hours
of electives. The following courses are required for the MS in Finance:
Core Courses
■ BUSN 6070 Management Accounting
■ BUSN 6120 Managerial Economics
■ FINC 5000 Finance
■ FINC 5210 Investments
■ FINC 5810 Capital Budgeting and Corporate
Investments
■ FINC 5830 Institutions and Financial Markets
■ FINC 5840 International Finance
■ FINC 5880 Advanced Corporate Finance
■ FINC 6290 Financial Strategies
Prerequisites
■ BUSN 5600 Accounting Theory and Practice
■ BUSN 5620 Current Economic Analysis
■ BUSN 5760 Applied Business Statistics
To learn more, visit our online catalog:
webster.edu/gradcatalog.
APPLY
Webster University!
314-246-7800 or 1-800-753-6765
gadmit@webster.edu
For more information about our graduate programs, or to
apply online, visit: grad.webster.edu.
BUSN 6070 Management Accounting (3)
The student examines advanced topics in management accounting as
these relate to management information needs for planning, control,
and decision making. Topics include interpretation of standard cost
variances; application of quantitative techniques; evaluation of divisional
performance; activity-based costing; and the behavioral impact of
accounting systems.
BUSN 6120 Managerial Economics (3)
The student examines the application of microeconomic theory as
applied to the managers’ responsibilities within the organization. This
course should emphasize the quantitative and qualitative application of
economic principles to business analysis.
FINC 5000 Finance (3)
The student examines the general nature of financial management, the
American financial system, taxes, and the major financial decisions of
corporations. Specific attention is given to present value and capital
budgeting; risk and asset pricing; financial analysis and forecasting;
financial decisions and market efficiency; and capital structure. Problem-
solving methodology is used to illustrate the theories and tools in
financial decision-making.
FINC 5210 Investments (3)
Principles and methods of investing in securities of business and
government. This course is a study of practical management of portfolios
containing both fixed-income and equity investments. The course will
examine the issues in and the procedures for security analysis and
portfolio management. The emphasis is on the application of analytical
techniques and portfolio management theories for individual investors.
FINC 5810 Capital Budgeting and Corporate Investment (3)
The student examines the corporate investment decision process which
includes working capital management, financial statement analysis,
determination of cash flows, risk return analysis, forecasting, and
asset investment.
FINC 5830 Institutions and Financial Markets (3)
Students develop a unified framework for understanding financial
intermediaries and markets. They examine the structure, regulation, and
operation of banking and non-banking financial institutions; analyze
how central bank operations affect financial institutions; and develop an
understanding of money and capital markets, the flow of funds through
the economy, and the role of financial and futures markets.
FINC 5840 International Finance (3)
Course content focuses on the environment in which the international
financial manager operates. Students study the risks of doing business
overseas and the tools available to minimize those risks. Foreign
exchange risk, political risk, working capital management, long-term
investments and financing, and accounting and control are examined
within this context.
FINC 5880 Advanced Corporate Finance (3)
This advanced study of corporate financial analysis and planning includes
capital budgeting, cost of funds, and capital structure and valuation.
Selected topics that may be covered are leasing, mergers, takeovers,
business failure, reorganization, and liquidation. A combination of
problem-solving and case study methodologies is used to illustrate
theories and techniques helpful in financial analysis and planning.
FINC 6290 Financial Strategy (3)
This course will be a final, comprehensive finance offering that will make
use of cases and/or simulations to enhance the real-world applicability of
the finance degree and to integrate all previous coursework.
In partnership with Right Management, a global leader in talent and
career management solutions, this unique course will provide the student
with a foundation in managing his/her career, focusing on discovery
and personal branding. A one-on-one career coach will help the student
articulate personal career goals — regardless of whether the student is
starting a career, changing careers, or simply wants to develop further
with the current employer. Students will have the option of continuing
to work with a personal career coach up to 12 months following the
completion of the course.
ACCREDITATION

INTERNATIONAL BUSINESS webster.edu/wsbt
MASTER OF ARTS IN
With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge
powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-proﬁt university with more than
17,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment and online.
The university is committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence.
PROGRAM DESCRIPTION
The international business curriculum is designed to enable the
student to examine and understand the complexities and processes
involved in the international business community. Coursework
provides exposure to the historical, legal, political, and economic
factors that are key elements in a study of this subject. The dynamics
of conducting business in an international context are examined.
LEARNING OUTCOMES
■ Graduates can demonstrate foundation knowledge in the functional
areas of a global business.
■ Graduates can analyze the complexities of global businesses.
■ Graduates can identify cultural aspects, and infer how culture
affects the business environment in global regions.
■ Graduates can apply administrative and managerial theories as they
relate to problem solving in the global business context.
■ Graduates can select and apply appropriate tools for facilitation of
international trade.
■ Graduates can select, explain, and apply strategies and tools for
solving complex problems posed by managing global businesses.
PROGRAM CURRICULUM
The 39 credit hours required for the master of arts (MA) in
international business or the 66 credit hours required for the master
of business administration (MBA) with an emphasis in international
business must include the following courses for the degree:
■ INTB 5000 International Business (Requisite Course) (3 hours)
■ INTL 5000 Introduction to International Relations (Requisite Course)
(3 hours)
■ BUSN 5200 Finance for Managers
or FINC 5000 Finance (3 hours)
■ INTL 5400 International Political Economy (3 hours)
■ INTB 5630 International Law and Business (3 hours)
■ MNGT 5710 Cross-Cultural Management (3 hours)
■ MRKT 5730 International Marketing (3 hours)
■ BUSN 5220 Global Supply Chain Management (3 hours)
■ INTB 5600 International Accounting (3 hours)
■ FINC 5840 International Finance (3 hours)
■ INTB 5740 Global Topics I (1 hour)
■ INTB 5760 Advanced Global Topics (1 hour)
■ INTB 6000 Integrated Studies in International Business (3 hours)
■ WSBT 5000 Career Success for the 21st Century (1 hour)
■ Elective (3 hours)

APPLY
ACCREDITATION
Webster University is accredited by The Higher Learning Commission,
230 South LaSalle Street, Suite 7-500, Chicago, IL 60604,
hlcommission.org, • 800.621.7440.
The George Herbert Walker School of Business & Technology is accredited
by the Accreditation Council for Business Schools and Programs (ACBSP) for
BS, BA, MBA, MHA, MPA, MA, MS and doctoral programs in the business and
In addition, students are required to meet one of the following
criteria:
■ A study-abroad course experience
■ A hybrid course experience
The student chooses elective courses offered in this major and/or
from the program curricula of other majors. If the requisite course is
waived, the student must choose an elective course from this major
or from the program curriculum of another major. Students pursuing
dual majors who have the requisite course(s) waived will complete
only the remaining required courses for the dual majors.
COURSE DESCRIPTIONS
BUSN 5200 Finance for Managers
Managers and human resources management professionals must be able to
understand financial information contained in financial statements and reports. Line
managers must be able to understand financial information contained in financial
statements and reports in order to evaluate their unit’s financial performance, to
communicate clearly with other managers, and to apply financial information when
making decisions. Human resources management professionals must understand
financial statements and principles if they are to effectively assist line managers and
be strategic partners with other business functions. This course will focus on the
interpretation and use of basic financial information by non-financial managers, not on
the production of financial statements and reports. (FINC 5000 cannot be substituted
for BUSN 5200.)
BUSN 5220 Global Supply Chain Management (3)
This course is designed to increase understanding of the management of flows of
materials/goods and information in a global supply chain network. The topics covered
include supplier selection, procurement, production/outsourcing, transportation,
warehousing, etc. in the context of global supply chain environment and global
logistics strategy. Import/export as well as third party logistics (3PL), documentation,
customs procedures, government regulations, and free trade zones (FTZ) are also
reviewed.
FINC 5000 Finance (3)
The student examines the general nature of financial management, the American
financial system, taxes, and the major financial decisions of corporations. Specific
attention is given to present value and capital budgeting; risk and asset pricing;
financial analysis and forecasting; financial decisions and market efficiency; and
capital structure. Problem-solving methodology is used to illustrate the theories and
tools in financial decision-making. Prerequisites: BUSN 5600 and BUSN 5760.
(BUSN 5200 cannot be substituted for FINC 5000.)
FINC 5840 International Finance (3)
Course content focuses on the environment in which the international financial
manager operates. Students study the risks of doing business overseas and the tools
available to minimize those risks. Foreign exchange risk, political risk, working capital
management, long-term investments and financing, and accounting and control are
examined within this context. Prerequisites: BUSN 5200 or FINC 5000.
INTB 5000 International Business (Requisite Course) (3)
The student is introduced to the language and terminology of international
business and major international political and economic policies that affect modern
international businesses. Special attention is given to fundamental concepts of
international finance, accounting, law, management, and marketing.
INTB 5630 International Law and Business (3)
This course surveys trends and practices that are part of the process of adjudication
across national boundaries. Students study the interrelationships among countries
as these affect individuals and business organizations attempting to operate
internationally. Course content focuses on transnational business activities.
INTB 5740 Global Topics I (1)
Selected topics and issues in international business are presented in this course.
To be taken at the beginning of the program. Offered only online. Prerequisite: MAIB
degree-seeking student only
INTB 5760 Advanced Global Topics (1)
Selected topics and issues in international business are presented in this course.
Prerequisite: INTB 5740, MAIB degree-seeking student only. To be taken concurrently
with the last course in the program. Offered only online.
INTB 6000 Integrated Studies in International Business (3)
The student applies the principles learned from prior international business
courses to selected case studies and research, with practical solutions to typical
international business problems. Prerequisite: completion of all other required
courses in this major.
INTL 5000 Introduction to International Relations (Requisite Course) (3)
Students are introduced to the major approaches and subfields within the discipline of
international relations, such as international security, international political economy,
international law, international organizations, and foreign policy. Students will learn
the basics of an analytical approach to international politics, including the use of the
theory and evidence within a broader logic of inference. This framework will be applied
in overviews of the major disciplinary subfields,with reference to both contemporary
issues and historical cases.
INTL 5400 International Political Economy (3)
This course explores the interplay between states and markets. Topics include
theories of international political economy such as mercantilism, liberalism, Marxian/
structuralism, and feminism, trade, finance, the international monetary system, trans-
national corporations, and development. Prerequisite: INTL 5000.
MNGT 5710 Cross-Cultural Management (3)
The cultural, attitudinal and behavioral differences that affect international business
are examined. Course content focuses on the cultural differences between nations
and how these differences affect social organizations. The management of multi-
national corporations from the perspective of environment, structure, process, and
interfirm and intrafirm relations is considered.
MRKT 5730 International Marketing (3)
Students are exposed to several aspects of international marketing. This includes the
international marketing environment and the international marketing mix — product,
pricing, distribution, promotion--as well as emerging issues in international trade such
as trading blocs, trade barriers, and standardization/adaptation. Prerequisite: MRKT
5000 or permission of the instructor.
WSBT 5000 Career Success for the 21st Century (1)
This unique course will provide students with a foundation in career management,
with a focus on discovery and personal branding, to enable the development of a
personalized career action plan. This course is appropriate to students who are
starting a new career, changing careers or wishing to advance in their current career
field or with their current employer.

DEPARTMENT OF
BUSINESS webster.edu/wsbt
With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who
forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with almost
20,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online.
A REAL-WORLD EDUCATION,
TAUGHT BY EXPERTS WHO HELP YOU SUCCEED
For students seeking to go into business after college, preparing
for the “real world” is never far from mind. Whether it’s a recent
inspiration, or something you’ve been dreaming since the days you
sold lemonade and traded baseball cards, you recognize the world is
filled with business opportunity. Seizing that opportunity requires
both big dreams and real precision.
That’s why Webster’s business program is reality-based. Our professors
are not only academic experts in their field, they also bring real-world
experience from companies such as Monsanto, AT&T and Bank of
America. Here, you’ll learn finance from instructors who have held big
roles with financial brokers and Fortune 500 corporations. You’ll learn
accounting from Certified Public Accountants (CPAs).
The Webster business curriculum is designed in cooperation with
local business leaders. The Business Advisory Council is comprised of
corporate executives who advise faculty about the skills and knowledge
they look for in future graduates. Our Department of Business is
continually updating course offerings to reflect the current and most
relevant trends in today’s business climate.
At Webster, you’ll find all the fun, exciting opportunities you expect
from college. You’ll also graduate ready to hit the ground running as
you start your career.
ACCOUNTING (BS)
The accounting field is one of the hottest fields in business. There
will be a significant increase in the demand for accounting graduates
over the next 10 years. The field of accounting involves preparation
of financial statements and financial information for internal and
external users as well as the examination and certification of financial
information (auditing).
The accounting degree at Webster University is designed to provide
you with the tools necessary to be successful in the various specialties
in accounting. The program focuses on skills such as critical thinking
and problem solving. The degree is also designed to prepare students to
successfully pass the Certified Public Accountant exam.
Our Bachelor of Science (BS) in accounting focuses on financial and
managerial accounting, auditing, business law, financial statement
analysis and accounting information systems. We will work with you
to obtain internships in accounting during your junior and senior
years in the program. Recent graduates have successfully placed well
with local and national accounting firms. We have instructors with a
strong background in theory and practice to prepare you for the many
opportunities in the accounting field.
UG-16-13 Dept of Business.indd 1 9/2/15 10:40 AM

BUSINESS ADMINISTRATION (BS)
Webster students choose a major in business administration when
they want to build essential capabilities in several fields such as
accounting, finance, management, marketing, operations and
economics. That is why we build on your individual potential so
that you can achieve success whether your professional objective
and development is a small or large company, a public or private
corporation or a not-for-profit institution. The broad and generalist
approach of the degree will prepare you to be able to make decisions
understanding the implications and consequences you will have on all
the relevant functions of the firm.
The major is flexible to suit students who want to integrate business
administration with another field of study. Combine this major with
a major in any other field and you will have a leg up on your peers
based upon a comprehensive set of skills that a diverse, energetic and
fully committed group of instructors will develop in you.
DATA ANALYTICS (BS) Degree Completion
Data analytics is widely embraced by companies to help executives in
decision making. It allows companies to more accurately see pictures
of what the business is doing and aims at enabling rich insights and
better decision making. Data analytics encompasses a wide range of
technologies to support analyzing business data, transforming
information and generating intelligence.
There is a constant demand for data analysis and information
analysts who can understand database, query data, perform activities
in analytical processing, statistical analysis, forecasting and data
mining. The program is created to meet this demand, helping students
understand underlying concepts and methodologies that are used in
the data analytics process. Students in the program will be armed
with various technologies that support effective business decision
making in today’s increasingly competitive environment.
Students in the program will study concepts and principles in data
analytics and the underlying building technologies. Students will
experience a broad category of applications and techniques for
gathering, storing, analyzing, and providing access to data to help
business users perform better decision making. The skill set learned
from the program will enable students to take challenges in the
process of transforming data to meaningful information and
identifying new opportunities for the organization. This will better
position them toward professional accomplishments in their lifelong
learning process.
ECONOMICS (BA)
To meet the demands of today’s business student, Webster offers
an economics “flex track” program that allows you the flexibility
and variety to shape the degree to fit your unique interests. While
all economics majors take core classes in basic and advanced
microeconomics and macroeconomics, Webster’s unique program
allows you to choose advanced courses that match your interests,
whether it is money and banking, economic development, sports
economics, international trade, labor economics, public sector
economics, urban and regional economics, comparative economic
systems or the history of economic thought. All economics majors then
complete their degree by choosing courses from one of three tracks:
mathematical economics, business economics or liberal arts economics.
POSITIONS HELD BY OUR GRADUATES
• President, St. Joseph’s Hospital
• Senior Director of Human Resources, Anheuser-Busch
• Certified Public Accountant
• Certified Financial Planner
• Vice President, Arsenal Credit Union
• Director of Purchasing, Regions Bank
• Principal Auditor, European Court of Auditors
• Account Manager, Enterprise Rent-a-Car
• Consultant, PricewaterhouseCoopers
• Supervisor, Edward Jones
• Revenue/Analysis Manager, KLM Royal Dutch Airlines
• Vice President, Home Box Office
• Human Resources, Boeing
• Marketing Research Coordinator, St. Louis Suburban Journals
• General Manager, Busch Gardens, Tampa
• Vice President for Community Affairs, BJC Healthcare
• Vice President of Government Affairs, Solutia, Inc.
APPLY
St. Louis, MO 63119-3114 U.S.A.
314-246-7800 or 1-800-753-6765 • admit@webster.edu
ENTREPRENEURSHIP (CERTIFICATE)
This program is perfect for students who want to learn the
real-world skills necessary to be self-employed, a freelance worker,
or a consultant. While this 18-credit-hour certificate (similar to a
minor) is open to all students, those pursuing a degree in the arts
or communications may find it particularly beneficial. Coursework
includes how to plan, organize and control a small business;
strategies to market and finance yourself as a freelance artist; and
how to undertake the challenges of creating and growing a business
from concept and start-up, to growth and maintenance. In addition,
copyright law, contracts and governmental regulations are also
covered. Each certificate program is tailored to meet the individual
needs of the student, and focuses on the specific major being studied.
Students ultimately design a real-world business plan that can be used
after graduation.
FINANCE (BS)
The finance degree is designed for those interested in careers in
investing, corporate finance and financial institutions. The program
blends economics, accounting and other business disciplines to
provide a foundation for sound financial decisions. Important areas
include raising capital, making investments, understanding financial
markets, and mastering financial tools and methodologies.
As a finance student, you’ll be able to tailor your advanced courses
to your particular interests and career goals. All finance majors also
complete Webster’s core capstone course.
UG-16-13 Dept of Business.indd 2 9/2/15 10:40 AM

Brand
GUIDELINES
webster.edu/brandUPDATED AS OF SEPTEMBER 2015

Contents
The guidelines in this document outline
the instruction and restrictions
pertaining to the visual articulation of
the Webster University brand.
Webster University’s brand is one of our
most valuable assets because it sets
us apart from our competition and is the
source of our constituent franchise.
It is critical that we shepherd the
functional and psychological value the
Webster brand delivers in all of our
communication efforts.
Through this guide, we aim to establish
and maintain a clear, unified brand
identity within the University community
(i.e. students, faculty, donors, staff, etc.)
and beyond.
WHO SHOULD USE THIS GUIDE?
Any Webster University college, school,
department, campus location, affiliated
student group (or any outside agency
acting on behalf of the institution) should
adhere to the following brand Guidelines.
When creating materials for external
audiences (including prospective students,
alumni, parents, legislators and the
general public) use of the Webster logo,
official color palette and prescribed
typography is required.
Questions regarding proper usage of
the brand guidelines should be sent
to Webster University’s Office of Global
Marketing & Communications at:
branding@webster.edu.
WEBSTER UNIVERSITY BRAND GUIDELINES
Overview. . . . . . . . . . . . . . . . . . . . . . 2
Our Brand Platform. . . . . . . . . . . . . . . . . 3
The Official Seal . . . . . . . . . . . . . . . . . . 5
Brand Elements
Typography . . . . . . . . . . . . . . . . . 6
Color . . . . . . . . . . . . . . . . . . . . 7
Institutional Logo . . . . . . . . . . . . . . 8
Institutional Hierarchy . . . . . . . . . . . . 9
Spirit Marks. . . . . . . . . . . . . . . . 11
Gorlok . . . . . . . . . . . . . . . . . 11
Athletics . . . . . . . . . . . . . . . . 11
Photography. . . . . . . . . . . . . . . . 12
Advertising . . . . . . . . . . . . . . . . . . . 13
Promotional Products . . . . . . . . . . . . . . 14
Collateral . . . . . . . . . . . . . . . . . . . . 15
Digital Media . . . . . . . . . . . . . . . . . . 16
Email Signatures. . . . . . . . . . . . . . . . . 17
Social Media. . . . . . . . . . . . . . . . . . . 18
Global Marketing Contacts . . . . . . . . . . . . 19

Overview
Webster University is a powerful global brand that our academic and administrative
predecessors have invested over 100 years in planning, creating, developing and
expanding to locations around the world. The Webster University family of logos and
the name “Webster University” are protected by trademark and registered with the
U.S. Patent and Trademark Ofﬁce. Additional steps are taken to legally protect the
brand name in the countries in which we have Webster University locations.
It is our legal duty to ensure that we protect and steward this brand for the years,
and decades to come. If we do not, we risk losing the right to continue using the
registered trademark(s) and we risk dilution of the very brand that is our name.
These brand guidelines apply to each and every Webster University campus,
campus location, college, school and administrative unit around the world that is
branded as Webster University. This includes St. Louis, metropolitan locations,
military locations, online and global campuses.
Webster’s Ofﬁce of Global Marketing & Communications has the duty to design,
implement, monitor and steward the correct usage of the brand in order to build a
consistent awareness of our global academic and administrative excellence. This
unit will work collaboratively with Webster University locations globally, in a manner
that recognizes local and cultural characteristics that should be taken into
consideration when implementing a global brand on a local level.
We ask that you adhere to these guidelines, as together, we continue to steward the
Webster University brand.
Our Platform:
Global Distinction
2
148
STUDENT BODY
REPRESENTING MORE THAN
COUNTRIES

Our Brand Platform
MISSION
Webster University, a worldwide institution, ensures high-quality learning experiences that
transform students for global citizenship and individual excellence.
POSITION
With its home campus in St. Louis, Missouri, USA, Webster University (www.webster.
edu) comprises an action-oriented global network of faculty, staff, students and alumni
who forge powerful bonds with each other and with their communities around the globe.
Founded in 1915, Webster is a private non-profit university with almost 20,000 students
studying at campus locations in North America, Europe, Asia and Africa and in a robust
learning environment online. The university is committed to delivering high-quality learning
experiences that transform students for global citizenship and individual excellence.
PERSONALITY
As a strong, truly international university, Webster provides uniquely global experiences,
which prepare our students to lead in their communities and around the world. Webster
integrates academics and operations in innovative ways to achieve excellence in academic
and administrative programs, services, and graduates.
VISION
Our vision is to be a premier U.S.-based international university setting a distinct standard
for global education.
PROMISE
Our students deserve the highest level of academic excellence. We commit to
providing the degree programs and academic enrichment opportunities to help our
diverse student population embrace their individual talents and strengths to achieve
success. At Webster University, our focus is on student learning.
Our programs reflect global academic excellence and are purposefully structured to
help students succeed in their lives and in their careers.
Our distinguished faculty provides a balance of global scholarship and professional
experience to bring first-class, real-world knowledge to their classrooms.
Our small, highly interactive classes encourage innovation, collaboration and
self-expression.
Our faculty and staff at each campus location have strong local and international
connections and are committed to providing unparalleled personal service to our
students.
Our students, faculty and staff have exceptional opportunities to connect with people
from around the world.
Our learning environment embraces an appreciation for diversity and inclusion based
on race, color, creed, national origin, ethnicity, gender, gender identity, sexual
orientation, age, socioeconomic status, disability, religion or military status.
Our more than 176,000 alumni form an elite global network of accomplished and
connected citizens, equipped to advance their current careers, start a new career or
expand their business to new markets.
ATTRIBUTES
Webster University adopts mission-focused
strategies that help meet the needs of our
students and the communities we serve.
We do this through a global mindset that
welcomes cultural immersion, new ways of
living and thinking, and education that opens
our students to the world and in turn, opens
the world to our students.
Webster University campus locations are part
of a powerful network of information sharing
and social and cultural exchange. Ultimately,
they provide a location for knowledge
creation, preservation and dissemination on
a local and global scale.
Webster provides uniquely global experiences
that prepare our students to lead as global
citizens. Together, students, faculty, staff and
alumni create an intentional future—one that
advances Webster’s vision and mission into
the next century by anticipating and serving
the needs of our local communities.
Webster University is a dynamic and
strong global institution. Faculty teaching,
scholarship, research, artistic endeavors,
curriculum development, and service support
our culture of academic excellence across
the network.
An integrated and highly functioning
infrastructure, policies, systems, and actions
support our culture of operational excellence
across the network.
Our inviting global campus environment
attracts students from diverse cultures,
ages, and socioeconomic backgrounds and
instills in them a respect for diversity and
an understanding of their own and others’
values.
We attract diverse, interesting and
accomplished students, faculty and staff
who thrive in and contribute to the premier
global network for learning. Our students,
faculty and staff are committed to their local
communities and enjoy building connections
to friends and colleagues around the world.
Our action-oriented community of faculty,
staff and graduates are equipped to work
well with people of all cultures and be
successful in their chosen careers anywhere
in the world.
3

Our Brand Platform
OUR STORY
Founded in 1915 with our home campus in St. Louis,
Missouri, Webster University is the only Tier 1, private,
nonprofit university that serves students at campus
locations around the world. That includes traditional
American-style campuses in North America, Europe,
Asia and Africa, extensive online offerings as well as
metropolitan, military and corporate locations.
While many universities have tried to emulate the model
of an international campus, Webster University pioneered
it and has mastered the concept. We are committed
locally. We are connected globally. It is this unique blend
of local footprint, global reach and academic excellence
that gives new meaning to the term “world class” and
makes us unlike any other university in the world.
4
CHARACTERISTICS
WEBSTER UNIVERSITY – ST. LOUIS
Webster University – St. Louis is the exciting and vibrant residential home campus where
Webster was founded in 1915. Distinguished as a truly global university, faculty, staff,
students and alumni connect with each other in St. Louis and around the globe in a dynamic
and diverse learning environment driven by knowledge, ideas and creativity. Small classes
and personal attention are the hallmark of the Webster University experience—at the home
campus, locations around the world or online.
WEBSTER UNIVERSITY – GLOBAL
Students have access to classes taught in English by Webster University faculty from across
the world resulting in a Webster University degree. With campuses in North America, Europe,
Asia and Africa, Webster University is recognized as a leader in international education, and
its global orientation dates back to the early 1900s. Small classes and personal attention are
the hallmark of the Webster University experience—at locations around the world or online.
Webster’s global locations are as distinctive as the regions they serve and as diverse as the
world of Webster itself.
WEBSTER UNIVERSITY – MILITARY
Webster University and the U.S. Department of Defense have worked together for over 40
years to provide high-quality, cost-effective graduate programs at military installations, online
and other locations throughout the country. Webster works to personalize education to meet
specific goals and schedule demands of our military students while maintaining full-time
employment or actively serving in the military. Quality academic programs help military
members advance in their careers or transition to private sector success. Our distinguished
alumni include thousands of military personnel as well as retired military. Webster University is
recognized as a Military Friendly institution and leader in adult and military education.
WEBSTER UNIVERSITY – METRO
Webster University’s Metropolitan campus locations offer convenient and flexible
class scheduling with outstanding, market-responsive academic programming for busy
adult students, allowing them to balance higher education goals with work and family
responsibilities. We provide multiple campus locations and online courses to improve the
quality of life for our students and their families. New academic programs are introduced to
enrich the communities we serve and provide education for advanced careers to keep up with
a changing job market.
WEBSTER UNIVERSITY – ONLINE
Webster University, a pioneer in developing online academic programs since 1999, offers a
robust online learning environment—one that engages faculty and students from around the
world in a dynamic and engaging university experience. Webster’s online WorldClassRoom
affords students access to the same high quality faculty who teach in our traditional
classrooms. Hosted discussions, small classes, blogs and journals help to maintain a
personal atmosphere for students. Most of our 9,000 online students take a combination
of on-ground and online courses. With WorldClassRoom, students may take courses from
anywhere in the world with online access.
VALUES
STUDENTS
By sustaining a personalized approach to a
global, student-centered education through
small classes, close relationships with faculty
and staff, and attention to student life.
LEARNING
By developing educational programs that join
theory and practice, provide an international
perspective, encourage creativity and
scholarship, and foster a lifelong desire to
learn and actively serve communities and the
world.
DIVERSITY AND INCLUSION
By creating an environment accessible to
individuals of diverse cultures, ages, and
socioeconomic backgrounds and instilling in
students a respect for diversity and an
understanding of their own and others’
values.
GLOBAL CITIZENSHIP
By educating a diverse population locally,
nationally, and internationally, acting
responsibly toward the environment to foster
a sustainable future, and strengthening the
communities we serve.

The Official Seal
The seal is the most formal endorsing mark of the University and as such, it is
reserved for messages that speak in an official, authoritative and ceremonial capacity.
FOR OFFICIAL USE ONLY
Use of the seal is strictly reserved for use by the Office of the President and only for documents or correspondence
presented on its behalf, such as diplomas, medallions, awards, honorary certificates and official letterhead.
The seal should not be used as a design element on the cover of brochures, pamphlets, flyers, publications or
University merchandise. The seal should not be used next to or in combination with the University logo, or modified in
any way. Permission for use of the seal in any manner except on official University documents, or in connection with
official University functions, must be secured from the Global Marketing & Communications department.
5

Our Typography
IN PRINT
Webster University’s official typefaces mirror qualities inherent to Webster’s brand. The Sabon font family promotes
tradition and quality, while Franklin Gothic adds modernity and flexibility. Use only these typefaces when creating any
printed collateral, including flyers, brochures, posters or publications. Our goal is to establish a continuity of appearance
that supports the University brand while promoting a cohesive look to printed communication materials.
ON SCREEN
Best practices for using digital typefaces are constantly changing. Until an official process is formalized, please use
the indicated substitute typefaces (Georgia and Arial) when designing for presentations or the Web.
Sabon
PRIMARY TYPEFACE
Sabon Roman
Sabon Small Cap
Sabon Italic
Sabon Bold
Sabon Bold Italic
APPROVED FAMILY
Digital application substitute
Georgia
Franklin
Gothic
SECONDARY TYPEFACE
Digital application substitute
Arial
APPROVED FAMILY
Franklin Gothic Book
Franklin Gothic Book Italic
Franklin Gothic Book Condensed
Franklin Gothic Book Condensed Italic
Franklin Gothic Medium
Franklin Gothic Medium Italic
Franklin Gothic Demi
Franklin Gothic Demi Italic
Franklin Gothic Demi Condensed
Franklin Gothic Demi Condensed Italic
Franklin Gothic Heavy
Franklin Gothic Heavy Italic
6

University Colors
Webster Gold
Webster University’s ofﬁcial color palette helps audiences quickly identify Webster
brand touchpoints — from signage to apparel.
CMYK:
0.27.76.0
Pantone:
122U
CMYK:
0.27.76.0
Pantone:
136C
Uncoated Applications Coated Applications
80%100% 60% 40% 20%
CMYK:
100.72.0.18
Pantone:
294U
CMYK:
100.72.0.18
Pantone:
7658C
PRIMARY PALETTE
Uncoated Applications
RGB:
58.78.132
Digital Applications
RGB:
255.175.80
Digital Applications
Coated Applications
Webster Blue
Note: Extra care should be taken when reproducing Webster Blue across mediums
like screens, signage and paper. Too often, hues will turn “warm”, falling into a purple
spectrum instead of a cool blue. To help avoid these issues, use the above CMYK values
when desiring screens of blue.
CMYK
100.72.0.0
CMYK
100.72.0.18
CMYK
80.55.0.0
CMYK
60.35.0.0
CMYK
40.20.0.0
80%100% 60% 40% 20%
USE OF THE COLOR PALETTE
Take care when working with the ofﬁcial color palette. Strive to create a balance of color that is visually pleasing and
which doesn’t clash or vibrate. Follow these guidelines to create a result that is harmonious, effective and on brand.
Always ensure good contrast and legibility of information.
Incorporate both colors when possible, in roughly a 70/30 mix of coverage.
If limited to printing in one color, choose Webster Blue and its screens.
7

REQUESTS FOR THE WEBSTER LOGO
The Office of Global Marketing & Communications (GMC) creates and manages the institutional, office and
departmental logos for the university system. All official artwork should be downloaded through the Webster University
official brand resource website, found online at webster.edu/brand.
If desired artwork cannot be found on the brand website, units requiring the creation of new artwork should submit
requests through the GMC Project Work Request Form, found online at webster.edu/gmc.
Our Institutional Logo
The University’s logo is the key element used to present Webster University in a unified
manner to the public. The logo was designed to honor the tradition of the University
while offering greater flexibility to highlight all the University has grown to encompass.
DO NOT:
Stretch, warp or otherwise change
the logo in any way.
Change the color of logo to any
color not included in the approved
Webster palette.
Use the logo to make endorsements
that have not been approved.
Campus Locations Administrative Offices
rtments Organizations
[SUB-BRANDS] [SUB-BRANDS]
Colleges and Schools
[SUB-BRANDS]
B-BRANDS] [SUB-SUB-BRANDS]
PMS 280
Black
OFFICIAL FULL COLOR LOCKUP
x
x
4= x1/
CLEAR SPACE CONSIDERATIONS
REVERSED APPLICATIONS 1-COLOR APPLICATIONS
Campus Locations Administrative Offices
Departments Organizations
[SUB-BRANDS] [SUB-BRANDS]
Colleges and Schools
[SUB-BRANDS]
[SUB-SUB-BRANDS] [SUB-SUB-BRANDS]
MINIMUM SIZE
.75” WIDE
128 PIXELS
8

Institutional Hierarchy
CREATION OF SECONDARY AND TERTIARY BRAND IDENTITIES
The Office of Global Marketing and Communications (GMC) is responsible for the creation of all official logo artwork for
all extended and international campuses. Units that require artwork or the creation new artwork should submit their
requests through the GMC Project Work Request Form, found online at webster.edu/gmc.
Organizations &
Institutes
Departments &
Institutes
Administrative
Offices
Applying a visual hierarchy to Webster’s organizational structure is crucial to
implementing our brand throughout the institution. Rules dictate the pairing of
school and department info with the official logo, resulting in secondary and tertiary
identities that are the basis of brand ownership for units across the University.
TERTIARY IDENTITY TERTIARY IDENTITY TERTIARY IDENTITY
SECONDARY IDENTITIES
Colleges and
Schools
Departments &
Institutes
Campus
Locations
PRIMARY IDENTITY
All units of Webster University should refrain from
creating secondary and tertiary identities.
UNIVERSITY PROCEDURE
9

A NOTE REGARDING EXTENDED AND INTERNATIONAL LOCATIONS
Extended and international campus logos require a location identiﬁer in addition to academic and administrative
department information. In these cases, campuses should use their locations as the secondary brand, while adding
“Department of” at the tertiary level to provide a sense of consistency in organizational structure across the institution.
College of Arts & Sciences
Behavioral and Social Sciences
Geneva
Geneva
Geneva
School of Business & Technology
Geneva
Geneva
Department of Psychology & Counseling
Geneva
Department of International Relations,
INGO, History & European Studies
Geneva
Geneva
CENTERED HORIZONTAL
Geneva
Geneva
Geneva
Geneva
Geneva
Geneva
Geneva
Geneva
CENTERED HORIZONTAL
Colorado Sp rin gs Metro Geneva
Geneva
Geneva
CENTERED
Institutional Hierarchy
Colorado Sp rings MetroCollege of Arts & Sciences
EXAMPLE: SECONDARY BRAND, CENTERED LOCKUP
EXAMPLE: TERTIARY BRAND, CENTERED AND HORIZONTAL LOCKUP
EXAMPLE: SECONDARY BRAND, HORIZONTAL LOCKUP
PRIMARY BRAND
SECONDARY BRAND
TERTIARY BRAND
10

Spirit Marks
THE GORLOK
The Gorlok is Webster University’s school mascot, representing a mythical creature made up of the paws of a speeding
cheetah, the horns of a fierce buffalo and the face of a dependable Saint Bernard. The Gorlok embodies the highest
standards of speed, agility and stamina in an atmosphere of fairness and good conduct. The name “Gorlok” is derived
from the combination of two streets (Gore Ave. and Lockwood Ave.) that intersect in the heart of Webster Groves, site
of Webster University’s home campus.
WEBSTER ATHLETICS
Athletic marks help apply an active and dynamic sensibility to our athletic programs and should only appear in
messaging and communications regarding Athletics programs. These logos should never be used to market or endorse
academic programs, campus events, or any other formal University business.
R
Webster University’s brand loyalty cascades to other aspects of the university
experience like student groups, campus life and athletic achievement. In these contexts,
spirit marks carry the weight of communicating a less formal brand experience,
while still tying closely to our official brand.
Uses of the Gorlok in marketing materials is flexible. The artwork my be cropped for use as backgrounds or other design elements but the
image itself should not be modified in any way. The Gorlok should always appear in a variation of Webster Blue, Gold or Black.
Athletics logos are reserved strictly for
Athletics Department use only. Permission for
use of the athletics logo(s) in any manner
except on official University documents, or in
connection with official University functions,
must be secured from the Office of Global
Marketing & Communications.
11

Photography
Photography is a major component of Webster University’s brand. Engaging
imagery provides context and storytelling about Webster without the need to write
a single word. Help maintain a high standard of photography by choosing images
that support the Webster brand and reflect the excellence of the university.
EXAMPLES OF WEBSTER PHOTOGRAPHY
WHEN TAKING OR SELECTING PHOTOGRAPHS
Consider lighting, composition and the story your photographs need to tell. Whether shooting the grand opening of a
campus or a portrait of a faculty member, professional photography should be used as often as possible. Avoid overly
staged, flat and otherwise uninteresting photos that don’t illustrate the dynamic and diverse nature of Webster.
All photography requests, including selection and use of vendors, must be approved through the Office of Global
Marketing and Communications (GMC) manager of Photography Services.
All photos taken on official business for Webster University become property of the University and must be shared
with GMC’s manager of Photography Services.
Direct questions or concerns regarding photography to the manager of Photography Services at photos@webster.edu.
12

ADVERTISING OVERVIEW
GMC develops all non-employment advertisements to assure that all ads contribute favorably to the image of Webster
University and are consistent with defined standards, regardless of media type and relative to content, format and graphics.
Extended campuses and departments should not engage in media buying as this is the sole responsibility and
contractual obligation of GMC. Advertising strategy, planning and placement is conducted on an annual basis prior to
the beginning of the next fiscal year. This is typically a 3-4 month period, and involves market-specific research,
development of overall media strategy and personas by market, media planning and buying, review of enrollment goals
and inquiry formula calculations – all of which culminate in a fully integrated, measureable, media calendar per market.
All extended campuses or departments must secure approval from GMC for any Webster University or department
related advertisements — regardless of the media type or form in which the advertisement will appear.
Advertising
Under no circumstances should any employee of the University
engage in the buying of advertising media. This is the responsibility of
the Office of Global Marketing & Communications (GMC).
Advertising is an important tool used to complement recruitment efforts, position
the organization amongst competitors, and increase the awareness of the Webster
brand across all of its constituencies. Done effectively, advertising can yield great results
that increase inquiries, promote goodwill and raise the recognition of the brand.
13

Promotional Products
Promotional products help create opportunities for conversation and entice contacts
to reconnect long after an event is over. Webster University offers promotional
products to all campus locations for the purposes of outreach and recruiting new
students at education fairs and other recruitment events.
All promotional items should be funded through individual
department or extended campus budgets.
Only the official University logo, the University URL (webster.edu) or a marketing website URL,
such as grad.webster.edu, may be imprinted on promotional items.
HOW AND WHEN TO ORDER
Whether ordering a pen, t-shirt or coffee mug, adherence to brand guidelines must be maintained. The same criteria
for logo usage, fonts, color palettes, tag lines and trademarks apply. For this reason, the following ordering systems
have been put in place to provide consistency, efficiency and create economical options for your recruitment needs:
Use the official Webster University vendor, apspromos.com/webster, to place your order at any time during the year.
If you are in need of a special order please contact:
Jim Curran
Advertising Premium Sales, Inc. | St. Louis, MO
phone 314-872-7000 | fax 314-872-7026
jim@apspromos.com | www.apspromos.com
Should you have any questions, concerns or need
assistance with your promotional product, contact Global
Marketing & Communications at branding@webster.edu.
14

Collateral
470 E. Lockwood Ave. St. Louis, MO 63119-3141 USA
Phone: 314-968-0000 Fax: 314-968-0000 www.webster.edu
Home Campus: St. Louis, MO, USA
College or School
Department
Department
470 E. Lockwood Ave.
St. Louis, MO 63119-3141 USA
Name
Title
Phone: 314-968-0000
Fax: 314-968-0000
email@webster.edu
www.webster.edu
The University identity is seen on correspondence more often than in any other
medium. Consequently, it is imperative that all communications use ofﬁcially
branded letterhead, envelopes, notecards and business cards to convey professionalism
and unity throughout the organization.
Schools, Colleges and departments should refrain from
creating branded stationery. Instead, place orders for desired materials through
Webster University Mail & Copy Solutions.
HOW TO ORDER
Webster University Mail & Copy Solutions, located on Webster University’s home campus in St. Louis, provides easy
online ordering of a variety of collateral items in addition to mailing services, shredding and general printing.
To submit an order, use the following procedure:
Visit webster.edu/copycenter and select “Printing”
Select “Printing”
Choose an item to order from the left-hand menu, ﬁll out the subsequent form
Questions about orders, quantities, shipping or special concerns can be directed to Mail & Copy Solutions at
copyctr@webster.edu.
15

Digital Media
Technology is now an intrinsic part of everyday life. At Webster that means finding
ways to use trusted and emerging tools that convey the brand through experiences
that are intuitive, reliable, graceful and focused on user experience.
Consult the Office of Global Marketing & Communications before
creating any form of digital marketing media not addressed in
this guide. This includes websites, video production, smart/mobile phone
applications, SMS messaging and other emerging technologies.
WEBSTER.EDU
The Webster University website is the anchor of the university’s media identity. Always on, it is the first place
students, faculty and staff visit to obtain information about the University. It is imperative that the site be easy to
navigate, present information clearly, and adheres to the established brand of the University.
Official web templates are provided for use by all academic and administrative units with access to the OU Campus
CMS system. A variety of design elements are included in the template which support the effective and visually
appealing presentation of content. CSS stylesheets are also embedded, making it easy to adhere to brand guidelines.
All web content should be consistent with established styles and must be appropriately tagged with keywords and
metadata. Tutorials and Information about the OU Campus content management system are available online:
webster.edu/gmc/resources.
WEB AND EMAIL MARKETING
All official email, websites, blogs, message boards, intranets, digital newsletters or other emerging digital media
should adhere to established brand guidelines. Any email communication sent on behalf of the University must be in
full compliance with the CAN-SPAM Act. Additional information can be found online: webster.edu/gmc/resources.
16

Email Signatures
Email is the most frequently used medium for sending and receiving business
correspondence. Adoption of a University-wide standard for email signatures is a small,
but crucial step in conveying a professional presence on behalf of the institution.
Follow the below guidelines for formatting when creating
your email signature. Never include new fonts, inspirational quotes, illustrative
or photographic designs or unrelated icons.
Name
Title
Department
Webster University | Address 1 | Address 2
Office: xxx-xxx-xxxx | Mobile: xxx-xxx-xxxx
Name
Title
Department
Webster University Address 1 Address 2
Office: xxx-xxx-xxxx Mobile: xxx-xxx-xxxx
EXAMPLES OF APPROVED SIGNATURES
WITHOUT PIPESWITH PIPES
YOUR EMAIL SIGNATURE
The Webster University signature ﬁts on four lines and should never go more than six. Go wider rather than longer,
and use pipes (Shift + ) to separate components.
Include your name, Webster University, your title and the best method for getting in touch with you. There is no need to
include your email address in your signature since it’s just as easy to click “reply.” And while random quotes are fun
among friends, they can risk offending business associations that may not share the same points of inspiration.
DO NOT:
1) Use images or icons in your signature
An image only increases an email’s ﬁle size and may be blocked before it’s opened. Most email clients store
images as attachments or block them altogether, meaning the recipient will have to guess if it’s a genuine
attachment or not.
2) Use more than one font
Standard-sized fonts are one of the only ways to ensure a signature will appear the same across monitors and
devices. Refrain from the use of script or cursive fonts, multiple colors, or extreme differences in font size.
|

17

Social Media
NEW ACCOUNTS AND PROFILES
Social media identities, log-on ID’s and user names may not use Webster’s name without prior approval from Digital
Marketing & Communications. Social media avatars and profile pictures must follow all Webster logo brand guidelines.
Assistance in setting up social media accounts and their settings can be obtained from the office of Digital Marketing
& Communications staff. Prior to contacting them, prepare a social media plan. Please be ready to outline specific
usage, needs, goals and what outcomes would make the social media account successful. Ask if there is a pre-existing
social media account that would be able to communicate to the audience you are trying to reach.
All accounts must include one administrator from Digital Marketing & Communications.
If you participate in social media as part of your position at Webster University,
please follow the principles, guidelines and policies found online at:
webster.edu/gmc/resources
18

MARKETING webster.edu/wsbt
WHY WEBSTER?
■ Diversity and inclusion are core values
■ Academic programs which engage your mind and stimulate
your understanding
■ Faculty are real-world practitioners
■ Offers quality, convenience and access to learning
■ Academic excellence since 1915
MASTER OF
Marketing remains the cornerstone of successful organizations in
every industry. These organizations are seeking marketing experts
with an understanding of the ever increasing dynamics of the
marketing environment. A master’s degree in marketing provides
the insight to propel careers forward.
GRADUATES WILL BE ABLE TO:
• Apply contemporary marketing concepts, tools and techniques;
• Formulate effective marketing solutions within complex
real-world business settings;
• Address critical issues facing marketing experts, and
• Compete on a global stage.
THIS PROGRAM IS TARGETED TO
• Marketing managers looking for a specialized graduate program
focused on best practices in strategic marketing.
• Undergraduate business and marketing students who want more
specialized expert knowledge of marketing after completing
their undergraduate degree.
• Managers from areas of business other than marketing looking
for a career change into the area of marketing.
With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge
powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-proﬁt university with more than
17,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment and online.
“I really enjoyed how accessible
instructors were outside of the
class at Webster Unviversity.
I also enjoyed the practicality of
the courses and feel equipped to
face the professional world.”
SOKHNA MIREILLE TOURÉ
MA Marketing
MA-16-32 Marketing Factsheet.indd 1 4/1/16 2:58 PM

APPLY
Call us today! Let us assist you in your enrollment at Webster University!
MRKT 5000 Marketing (3)
Students examine the character and importance of the marketing process, its essential
functions, and the institutions exercising these functions. Course content focuses on
the major policies that underlie the activities of marketing institutions and the social,
economic, and political implications of such policies.
MRKT 5610 Marketing Channel Management (3)
The student studies distribution processes and institutional structures as subsystems of
marketing strategy. Focus is on channel structure, product assortment considerations,
promotional activities, pricing strategies, and physical logistics necessary to achieve
channel objectives. Governmental, economic, and competitive aspects affecting
channel management are included.
MRKT 5720 Promotional Management (3)
Students examine the use of all available promotional vehicles to communicate to
potential customers the messages that support the objectives of the marketing plan.
Each of the four elements of the promotion mix is covered: advertising, publicity, sales
promotion, and personal selling. Specific focus is applied to building differentiated
value perceptions in the customers in relation to competitors’ products.
MRKT 5730 International Marketing (3)
Students are exposed to several aspects of international marketing. This includes the
international marketing environment and the international marketing mix — product,
pricing, distribution, promotion — as well as emerging issues in international trade such
as trading blocs, trade barriers, and standardization/adaptation.
MRKT 5740 Management of Digital Marketing (3)
Student will examine the management of digital marketing including strategy,
implementation and executional consideration. Students will acquire the fundamental
knowledge of how to formulate an integrated digital marketing plan through a
combination of lecture, cases studies and course projects.
MRKT 5850 Marketing Research (3)
Students examine the application of research in gathering and analyzing information to
forecast and control marketing activities. Problem formulation, procedures of research
techniques, and application of tools and models to improve marketing decisions are
covered in depth. This course includes a statistics component. Emphasis is given to
acquiring and analyzing marketing information, understanding primary and secondary
sources of information, and survey research techniques. Attention is given to improve
techniques and criteria for identifying and selecting markets, and the usefulness of
marketing data is evaluated.
MRKT 5890 Marketing Statistics (3)
The student examines the application of statistical analysis to marketing decisions.
Descriptive statistics, probability theory, sampling theory, statistical inference, and
techniques of statistical analysis are included, especially as they apply to real-life
marketing decisions in business.
MRKT 5895 Marketing Analytics
The overarching purpose for this course id to convey the benefits of a systematic and
analytical approach to marketing decision-making. Students will learn to build skills,
acquire knowledge and develop attributes necessary for undertaking such marketing
analyses.
MRKT 5960 Marketing Management (3)
The student examines the life cycle management of a product from inception to the
point where it is no longer offered. Specific topics covered in the course include the
product development cycle, product assortment decisions, branding, pricing, and
others that make up the marketing mix and that are dynamic throughout the product
life cycle. Specific emphasis is placed on identifying marketing problems, investigating
alternative solutions, and rendering appropriate strategies and decisions.
MRKT 6000 Integrated Studies in Marketing (3)
The student is expected to synthesize and integrate the learning experiences acquired
in marketing and to evaluate the research and current topics relative to this major.
Techniques used to accomplish these goals may vary.
In partnership with Right Management, a global leader in talent and career manage-
ment solutions, this unique course will provide the student with a foundation in manag-
ing his/her career, focusing on discovery and personal branding. A one-on-one career
coach will help the student articulate personal career goals — regardless of whether the
student is starting a career, changing careers, or simply wants to develop further with
the current employer. Students will have the option of continuing to work with a
personal career coach up to 12 months following the completion of the course.
PROGRAM CURRICULUM
The 37 credit hours required for the master of Marketing or
the 48 credit hours required for the Master of Business
Administration (MBA) with an emphasis in Marketing must
include the following courses:
CORE COURSES
■ MRKT 5000 Marketing (Requisite Course)
■ MRKT 5610 Marketing Channel Management
■ MRKT 5720 Promotional Management
■ MRKT 5730 International Marketing
■ MRKT 5740 Management of Digital Marketing
■ MRKT 5850 Marketing Research
■ MRKT 5890 Marketing Statistics
■ MRKT 5895 Marketing Analytics
■ MRKT 5960 Marketing Management
■ MRKT 6000 Integrated Studies in Marketing
In addition, you will choose elective courses offered in
this major.
If the requisite course is waived, you must choose an elective
course from this major. Students pursuing dual majors who have
the requisite course(s) waived will complete only the remaining
required courses for the dual majors.
ACCREDITATION
MA-16-32 Marketing Factsheet.indd 2 4/1/16 2:59 PM

BACHELOR OF SCIENCE IN
MOBILE COMPUTING webster.edu/wsbt
With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who
forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with more than
17,000 students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online.
Mobile computing has opened endless economic opportunities for
businesses. The challenge is adapting evolving technological
applications and environmentally sensitive automated systems across
the full spectrum of everyday activities, to create powerful and
user-friendly synergies.
Whatever your interest, a bachelor’s degree in computing with an
emphasis on mobile computing from Webster University gives you
a thorough understanding of the mathematics and programming
languages needed to develop complex software products. You’ll be
qualified to analyze, design, implement and test mobile applications,
and have the skills to maintain and update existing mobile
applications.
Designed and constantly updated to reflect real-world scenarios,
Webster University classes immerse you in experiments, assessments
and assignments in platforms like iOS and Android for devices such
as iPhone, iPad and Android hardware.
PROGRAM DESCRIPTION
Students in this major are focused on applying their technical skills
to design, create, and test mobile applications. They will learn
programming skills necessary to become proficient in developing
mobile applications. These individuals are at the center of mobile
development. They will be qualified to analyze, design, implement
and test mobile applications as well as develop the required skills to
maintain and update existing mobile applications.
Graduates from this program will be able to apply their computing
knowledge and technical understanding to move an organization into
the mobile computing arena.
LEARNING OUTCOMES
At the end of this program students will be able to:
■ Demonstrate critical thinking skills in the field of computer science.
■ Demonstrate the ability to solve problems related to the
program content.
■ Demonstrate an understanding of the concepts and principles of
software systems.
■ Analyze, design and document a system component using
appropriate computer science techniques and models.
■ Make a formal presentation of a software system project including
the demonstration of a working application.
■ Demonstrate an in-depth knowledge of advanced mobile computing
and development techniques.
DEGREE REQUIREMENTS
A minimum of 128 credit hours consisting of the following:
■ 48 required credit hours
■ Applicable University Global Citizenship Program hours
■ Electives
At least 18 of the required 42 computer science credit hours must be
taken at Webster University. All upper-level courses must be taken at
Webster University.

APPLY
Webster University!
314-246-7800 or 1-800-753-6765
Or apply online at webster.edu/apply
ACCREDITATION
Webster University is accredited by The Higher Learning Commission,
230 South LaSalle Street, Suite 7-500, Chicago, IL 60604,
hlcommission.org • 800.621.7440.
The George Herbert Walker School of Business & Technology is accredited by the
Accreditation Council for Business Schools and Programs (ACBSP) for BS,
BA, MBA, MHA, MPA, MA, MS and doctoral programs in the business and
REQUIRED COURSES
■ COSC 1550 Computer Programming I (3 hours)
■ COSC 1560 Computer Programming II (3 hours)
■ COSC 1570 Math for Computer Science (3 hours)
■ COSC 2050 Java (3 hours)
■ COSC 2060 Advanced Java (3 hours)
■ COSC 2070 Introduction to Mobile Technology (3 hours)
■ COSC 2610 Operating Systems (3 hours)
■ COSC 2670 Telecommunications (3 hours)
■ COSC 2810 Systems Analysis and Design (3 hours)
■ COSC 3340 Mobile Computing I (3 hours)
■ COSC 3350 Mobile Computing II (3 hours)
■ COSC 3410 Computer Security (3 hours)
■ COSC 4110 Database Concepts (3 hours)
■ COSC 4120 Database Applications (3 hours)
■ COSC 4510 Mobile Development I (3 hours)
■ COSC 4520 Mobile Development II (3 hours)
COURSE DESCRIPTIONS
COSC 1550 Computer Programming I (3)
Introduces students to the C++ language in order to teach programming as a
systematic discipline and as a problem-solving tool. Acquaints students with
fundamental concepts of computers, information processing, algorithms and
programs. May be repeated once for credit. Only offered in a 16-week format.
COSC 1560 Computer Programming II (3)
This course uses the C++ language to introduce students to programming concepts
such as abstract data types, use of classes and objects, pointers, and advanced file
operations. Prerequisite: COSC 1550 with grade of B- or better. May be repeated once
for credit. Only offered in 16-week format.
COSC 1570 Math for Computer Science (3)
Topics covered include number systems, computer arithmetic, binary, octal,
hexadecimal, floating point operations, sets, and Boolean algebra.
COSC 2050 Java (3)
This is a first course in Java programming, covering principles of programming and core
Java features. A step-by-step approach first lays a sound foundation on programming
elements, control statements, and methods; then introduces object-oriented
programming; moves on to graphics programming; and concludes with advanced
features that prepare students to develop more comprehensive programs. Prerequisite:
COSC 1560.
COSC 2060 Advanced Java (3)
This course expands on the beginning Java course with in-depth discussion of advanced
topics, including Java applications and distributed systems. The course introduces
students to technologies such as JDBC, servlets, JavaBeans, and Java XML. Prerequisite:
COSC 2050.
COSC 2070 Introduction to Mobile Technology (3)
This course studies the fundamentals of mobile technology. It focuses on emerging
mobile technology, the potential of the mobile application market, and the technological
and marketing challenges that make mobile applications difficult to commercialize. This
course will also discuss the various tools available to build powerful mobile applications.
COSC 2610 Operating Systems (3)
An overview of the concepts and theories of operating systems. Examines the major
components found in all operating systems including the memory, process manager,
and device and file managers. Prerequisite: COSC 1550.
COSC 2670 Telecommunications (3)
In this course students examine the various technologies and applications of
telecommunications. The course provides an analysis of the current and future trends in
telecommunication technologies and services and includes an overview of the industry
and the associated management and strategy issues.
COSC 2810 Systems Analysis and Design (3)
Covers the basic concepts involved in systems analysis, including effective
communication, analysis tools, and phases of the systems development life cycle.
COSC 3340 Mobile Computing I (3)
This course will study the leading-edge mobile computing technologies for professional
software developers. The course will be hands-on and project-based. The central
focus of the course is to enable the understanding and critical evaluation of mobile
applications. Prerequisite: COSC 1560 and COSC 2070.
COSC 3350 Mobile Computing II (3)
This course will study the leading-edge mobile development technologies for
professional software developers. The course will be hands-on and project-based. In
addition to mobile development, this course will focus on more advanced mobile
computing techniques and mobile application development schemes. The central
focus of the course is to further enhance the knowledge and critical evaluation of mobile
applications and the mobile development process. Prerequisite: COSC 3340.
COSC 3410 Computer Security (3)
Students in this course will study the techniques for protecting data within a computer
and protecting data as it moves through a network. Data and system security and
reliability will be considered in a distributed environment. Topics will include encryption,
authentication and digital signatures, threats to the computer system, and system
reliability. Prerequisites: COSC 1560 and Junior Standing.
COSC 4110 Database Concepts (3)
Students in this course will study database design using the relational model and
the Entity-Relationship model. Students will study and use the SQL query language.
Database design considerations will include data integrity, relational integrity,
redundancy, and security. Students will develop a logical design for a database that will
be implemented in COSC 4120. Prerequisites: COSC 1560, COSC 2810 and
Junior Standing.
COSC 4120 Database Applications (3)
Continuation of COSC 4110. Students develop the logical design from COSC 4110 into
a complete computer application with documentation. Focuses on specific applications
that are important in a variety of computer information systems. Applications are
examined from the perspective of user needs and program design. Students study
program design using a database management system. Prerequisite: COSC 4110.
COSC 4510 Mobile Development I (3)
This course aims to provide a greater depth of knowledge in mobile device computing.
Topics include available tools, mobile development paradigms, device limitations,
mobile app feasibility and economics, and future trends. Prerequisite: COSC 3350.
COSC 4520 Mobile Development II (3)
This course studies mobile development from three perspectives: mobile technology,
application development, and user interaction. The course first overviews various mobile
applications, technologies and wireless communication. Next, students will learn about
common paradigms in mobile development, such as computing in an environment with
limited resources. Lastly, the course will study some current research in mobile
development. Prerequisite: COSC 4510.

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