SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.

2. NOW
 The Internet is big and getting bigger
 People always carry computers
 People are more connected
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3. What is Search Engine Optimization ?
SEO
The process of making a website more likely to be ranked higher in
search engines
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4. Process of SEO
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5. Key Drivers to Ranking in
 Over 200 inputs to Google’s Algorithm
 Links - both quantity and quality to a website
 Social Media - Tweets, Rts, +1s.
 Locations and Language (Spanish is pretty big in the U.S.
 Quality metrics - Bounce Rate, Time on Page, Site Structure, Site
Speed
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6. Better
 Conduct an SEO audit - what keywords are you using?
 Blogs, News, Images - Keep your site fresh
 Post on Facebook, Twitter and Pinterest
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7. Getting found in
 Use a real content management system
 Research the right keywords
 Be active in social media
 Update your website frequently
 Articles about you and your firm
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