5. Widest range of Specialist units….. Probe Qualitative Research Analytics & Data Processing House Partners in Managing Stakeholder Relationships The Marketing Sciences Group Research-based consultancy for B2B and Technology Markets Social & Rural Research Institute Media & Panel Group
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7. Study done all over the world! IMRB has worked in over 54 markets in the last two years
15. CTOPS Our Syndicated Offering…… ……… Designed to deliver rich insights from Indian IT heads
16. CTOPS-A Unique Combination of… … Opinions that matter most Precise information from a dedicated panel of IT heads of medium and large businesses … Topics that make news Topics that are the top of mind areas of focus for the IT heads and for the IT service providers … Technology Research expertise of the looking glass eTechnology Group@IMRB brings in the expertise built over more than 10 years of technology research and understanding to provide insights and directions to clients CTOPS
17. Methodology Recruitment of Panel Close interaction with the IT heads for studies spread across the year Views and feedback on specific topics through dedicated online portal Panel of IT heads across all the major verticals Data Collection Qualitative and quantitative data collection combined with strong domain expertise of eTechnology Group@IMRB Telephonic recruitment across medium and large organizations In-depth interviews by IMRB researchers on regular interval
18. Deliverable Approach Qualitative inputs Quantitative Data Domain Expertise A Multi facet approach towards final deliverable………… Analysis Report CTOPS
19. CTOPS Advantage Hybrid design - Questionnaire The interview would be a mix of qualitative and quantitative questions. This would provide strong insights to the reasons for the responses of the IT heads apart from providing quantitative numbers on preferences, etc Vertical Market Landscape Provide a detailed understanding of specific verticals for clients to further develop / validate any vertical strategies employed by them Panel Based approach Offer opportunity for longitudinal analysis apart from advantages of time and costs. This also allows CTOPS to have bi-monthly and quarterly reports CTOPS Hybrid design – Topics The topics would be a mix of tracking and one time technology topics. Thus, the clients would be benefited with the IT heads’ views on technologies and also measure their changing perception to the technology brands
21. Relevant studies….. Brand and Communication Related Research Research to test new concept/ideas Customer/Employee Satisfaction Research to estimate Market Size/Potential Account Mapping Exercise
32. Account Mapping Exercise- Highlights Detail Account specific Profile Comparative Data Point Not only data but also Structure of the Organization Strong Validation Process Cost effective way to understand account Knowing your Account
33. Account/Competition Mapping Approach Finalize the list of organizations to be mapped Sub Group and Regroup as per requirement Seeking the permission of respondent to share the required information Conduct interviews- Face to Face/Telephonic Validation Process through more interviews and secondary sources Deciding on the breaks to be presented, E.g. Legal Entity, Vertical etc.
37. Stages in developing a product……. Develop the software product/service Refine the product further Test the product amongst the target group Test this concept amongst the target segment Develop a new product/service idea Understand the U&A of the market Critical in terms of finding out the acceptability of your product Imperative to find that your product is good enough for your customer
38. Concept Test Exercises helps in …… . Develop Strong Offering for the market To Gauge whether the offering is right Assess the price sensitivity towards the new product Refine the Current offering Testing out the Concepts
39. Concept Acceptance framework – PGCAD Assess the current Pain the Target group faces with regard to the concept’s intended benefit Determine Concept Acceptance and the pain points that it addresses Diagnostics … what works, with whom it works, why it works, how well it works Determine the Gain that the Target group would feel if the pain point was addressed
42. Conceptual Framework for Satisfaction Studies T he Customer/Employee Satisfaction Management Hierarchy is the proprietary framework of the Walker Information Global Network , that assists in defining and structuring the customer-Brand relationship. T he Framework provides a reliable basis for understanding the determinants of customer (internal/external) satisfaction, and identifying key priorities towards achieving higher levels of customer commitment and loyalty. Transactions & Experience Perception & Attitude Loyalty Business Success
44. International Market Assessment Evaluation and Auditing Mystery Audit SWOT & Competition Analysis Buying Behavior Price Acceptance And more …… Other Studies that we do on regular basis … . Business/Industry Overview Usage and Attitude
45. Thank You!!! IMRB International Presentation Abhishek Pandey Associate Research Manager eTech: IT Hardware, Software & Enterprise Practice Group, IMRB Bangalore email: abhishek.pandey @imrbint.com Mobile: +91 - 9731381740
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