From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Netcetera Presentation on Mobile Marketing
1. In the (near) future, there will be two kind of companies: The ones who are „mobile ready“ and the dead ones Joachim Hagger, Chief Technology Officer Netcetera
2. Mobile Technologien: Status Quo und Ausblick Marc Werlen Aberla - Mobile Marketing & Branding Seminar Seminarhotel Bocken 2010-06-08
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5. Let‘s Take a Look at the Gartner Hype Cycle Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity Time Visibility
6. Where Are Mobile Apps and Mobile Content on the Hype Cycle? Time Visibility Today
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9. Market Shares I – Smartphone Sales Smartphone market grew 24% within one year Market leader is still Symbian Losers: Symbian (-5.5%), Windows and Linux (-3%) Winners: iPhone (+6.2%), Android (+3.5 %), RIM (+3.3%) Source: Gartner
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11. Market Shares III – News Consumers To a great extent, people’s experience of news, especially on the internet, is becoming a shared social experience as people swap links in emails, post news stories on their social networking site feeds, highlight news stories in their Tweets, and haggle over the meaning of events in discussion threads. For instance, more than 8 in 10 online news consumers get or share links in emails. Source: Gartner
12. Market Shares III – News Consumers Some 80% of American adults have cell phones today, and 37% of them go online from their phones . The impact of this new mobile technology on news gathering is unmistakable. One quarter (26%) of all Americans say they get some form of news via cell phone today –that amounts to 33% of cell phone owners. Source: Gartner
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17. Intro – A Word from the Dinosaurs http:// www.youtube.com/v/fVMnmTFxAjA
