2. BRAND
DEVELOPMENT
Po r t fo li o
“After carful case for each project, we develop branding plan to
implement. And with brand understanding we express client idea in
innovative concepts and professional art 2
3. 1 . BRAND IDENTIT Y AND GUIDELINES Brand
2. CASE STUDY D ev e lo pm e n t
P o r t fo li o
SCIENCE IDENTIT Y DEVELOPMENT
3
4. Brand
1 . BRAND IDENTIT Y AND GUIDELINES Development
Por tfolio
“The Brand Is Everything.” 4
11. Brand
2. CASE STUDIES
Development
SCIENCE IDENTIT Y DEVELOPMENT Por tfolio
“The Brand Is Everything.” 11
12. BRONEX
Situation Action
B i g OT C b r a n d f o r c o u g h s y m p to m s .
C h a n g e i n m a r ket s i t ua t i o n t h r o u g h
h e a l t h m i n i s t r y l o w i n 2 01 0 .
P r o d uct Re c ov e r y m u s t b e s t a r te d
P r o d uct s a l e s d e c r e a s e i n t h e 1 st A S A P b e f o r e a ny f a r t h e r d a m a g e .
Q u a r te r o f 2 01 0 l i ke n ev e r b e f o r e .
Use aggressive changes is a must
c a t a s t r o p h e w i l l c o n t i n ue t i l l B r o n ex
DIE.
BRONEX, Recovery Plan
31. FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 9 24 0 3 4 0 FelxPro
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32. ZOMIG, ASTRAZENECA
Situation Analysis Objective Goal
•Poor market awareness about •Awareness campaign
migraine •Using Funny cartoon animations to
•Weird Symptoms of migraine (One deliver the message
can’t tell easily when he suffers from •Radio ads. and press campaigns
Migraine ) stressing migraine symptoms
•Limited market size
•New product name in pharmaceutical
field with hard name to connect with
its used usage
33. CONCEPT : BEING UNIQUE !
We need :
1. Easy Name
2. Catchy concept
3. Comprehensive message focusing on migraine symptoms and Zomig benefits
4. AT L c a m p a i g n a i m i n g t o h e l p d o c t o r s a n d p a t i e n t s m e m o r i z e t h e p r o d u c t ’ s n a m e a n d r e c a l l i t
when the symptoms of Migraine appear
Attractive Customer
Story Character friendly name
message
35. PHARMACY
A n y o n e s u f f e r i n g f r o m a n y t y p e o f h e a d a c h e w i l l g o 1 st t o p h a r m a c y s e e k i n g t r e a t m e n t a n d a s k i n g a b o u t
pain killers.
Pharmacists awareness about Anti -Migraine products during training sessions or meetings.
Dr. Zee Stand Booklet Pharmacist Education Program
Catchy and directive It’s an educational booklet Direct education focusing on the
product
Stand holding flyers and pack • A booklet telling the story of
design. Dr.Zee and a migraine patient 1. Pharmacists meeting
through animations.
Two sizes could be used: 2. Giveaways
•Mega size •Awareness about the difference
•Medium size. between migraine and headache 3. Video
symptoms.
•Usages and advantages of
Zomig.
36. FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 6 0 5 4 51 4 ZOMIG
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37. LEVEPEX
Levepex - brand guideline
Levepex is a generic of Levetiracetam used
as anti -epileptic . this new formula has a new
mechanism of action with less side -effect
and less drug interaction.
Levepex has a pre-synaptic effect , that differ
them from there competitors (post -synaptic
effect)
Different mechanism of action used for
positioning of our product in the market. The
only product with the same mechanism of
action isTiratam , but it has a limited range
of doses .
37
39. FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 9 24 3 91 2 LEVEPEX
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40. LOSEC
Concept 1
W h e n w e s u f f e r, o u r s t o m a c h s u f f e r s .
Concept : the stomach expressing its needs, to relax and stop the pain
???
It needs Losec …
Stomach loves Losec ..
45. FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 6 0 5 5 3 9 8 LOSEC
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46. ZITHROKAN
M A R K E T S I T U AT I O N ACTION PLAN
Heavy secondary
Primary competition
competition
New product
Zithrokan Branding
positioning
Product name
Customer behavior
complication
Unique selling Increase market
points share
Busy and declining Well known active
market due to ingredient and
resistance indications
www.proteamegypt.com 46
47. ICONIC
Z i t h r o Ka n
Pe o p l e r e a d o n l y t h e s m a l l w o r d s .. O r
t h e r e a d t h e 1 s t p a r t , a n d c o m p l ete t h e
r e s t f r o m t h e s u b - c o n s c io us ( a l w ay s t h e
big brands)…
47
49. FO R F U L L P RO J E C T C A S E S T U DY V I S I T:
H T T P : / / W W W. S C RI B D . C OM / D OC / 3 6 0 5 5 2 0 0 Zithrokan
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50. O Projects
M o r e C a s e S t ud i e s :
1 . Ke f e n te c h , OT C D i r ec t c o n s um e r c a m p ai g n Brand
h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 3 4 2 8 D ev e l o p m e n t
2 . N a p i fi t , D i r e c t c o n s um e r c a m p a i g n Po r t fo li o
h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 3 5 8 3
3. Orlistat Sigma
h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 4 0 61
4. Subaru IMC Plan
h t t p : / / w w w. s c r i b d .c o m / d o c/ 3 6 0 5 4 3 0 0
50
