Abou Shakra Restaurant has been serving traditional Egyptian cuisine in Cairo since 1947, focusing on quality oriental charcoal cooking and excellent customer service. While maintaining consistency in menus and costs over 60 years, the restaurant has expanded internationally. To continue its legacy, Abou Shakra will train qualified employees, maintain high food and sanitation standards, and offer additional value to customers, rather than introducing non-traditional cuisine which could compromise what customers expect. The focus on simple, traditional dishes that people enjoy for their quality and safety will allow Abou Shakra's legacy to continue.

1. Abou Shakra Restaurant Crating Customer
Value The Old-Fashioned Way.
Prepared by;
Abdullah Al Mahmud
Mail: Mahmud.ban@gmail.com
“Company Case”

2. Question no-04: Do you think that the
legacy of Abou Shakra will continue with
consumer testes and moving toward
nontraditional cuisine? Why or why not?

3. Inception: 1947
Location: El Kasr El Elny, Cairo.
Incepted By: Ahmed & Hussein Abou Shakra

4. Specialty & focus:
 Oriental Charcoal Cooking.
 Simple & Traditional dishes Egyptian dishes & Manu with exceptional quality.
 Customer satisfaction.
 Elegant dishes, Prepared with Passion & memorable experience of the customer.
 Unique philosophy and offers customers value.
 Consistency in Manu & low cost – Last 60 years very little change.
 Customer orientation – Hygienic, Sanitation & safety.
 Focusing on Customer service.
 International Expression- 2005 in Saudi Arabia & 2007 in Kuwait – Supplier availability and
recruitment of efficient employees.
 Marketing budgets.

5. Legacy of Abou Shakra:
 Employee selection and training.
 Strategy – Reporting system.
 Financial goal & Objectives.
 Maintain and improve the quality of the foods Provided.
 Maintain and Improve standard of produce and other inputs.
 Continue hiring qualified employees and training them rigorously to ensure best customer
service.
 Offer additional distinct values to customers.
Initiative need to take:

6. So, Abou Shakra should keep their Manu with traditional
dishes and not add any new nontraditional cuisine. They
already establish with the traditional cuisine and people
likes for its very simple, hygienic traditional foods.
The legacy will continue over times I sure.

7. Thank you.