MKT 421 Week 5 Promotional Strategy Presentation

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Prepare​ a 15- to 20 minute Microsoft® PowerPoint® pitching of your marketing plan .
Include​ the following in the presentation:
● Environmental scan analysis
● Description of target market
● Product/service attributes and positioning
● Competition
● Place Strategy
● Price Strategy
● Explain your promotional strategy for your product or service.
● Promotional strategy which Includes at least three of the following elements:
○ Advertising
○ Personal sales
○ Public relations
○ Digital marketing, including social media
○ Sales promotion
○ Direct marketing
○ Event marketing
● Develop an initial budget for your plan.
● Prepare a pie chart showing the dollars/percentages budgeted for each included
marketing activity for the first year.
● Provide justification for your choices.
● Explain the evaluation and control methods you will use to measure the success
of your plan.
Format​ your assignment consistent with APA guidelines.