Advertising at an enclosed location, based on a treasure trove of detailed data. Where you can get to the bottom of a demographic. Where you know more than age and gender, but can base your decisions on extensive profiles containing nationalities, income levels, purchasing habits, and media consumption. Where you can predict your target audience’s exact route, where you know how long they’ll be seated at which location, and where they’ll find themselves in a few hours. How much would you invest in collecting all that data? And what if said data could already be at your fingertips right now?