1. Marketing

2. What is Marketing???
Marketing may be narrowly defined as a process
by which goods and services are
exchanged and the values determined in terms
of money prices. That means marketing
includes all those activities carried on to transfer
the goods from the manufacturers or
producers to the consumers.

3. Concept of Marketing
The marketing concept holds that the key to
achieving organizational goals consists in
determining the needs and wants of target
markets and delivering the desired
satisfactions more effectively and efficiently
than competitors.
Satisfaction of Customers
Integrated marketing
 Profitable sales volume

4. Marketing & Market
Market: A place where items are
bought and sold.
Marketing: Steps and processes in
getting the product from the producer
to the consumer.

5. Marketing versus Selling
The basic difference
between marketing and
selling lies in the
attitude towards
business.

6. Market versus selling
Starting point Focus Means Ends
Selling concept
Factory Products Selling& Profit
Promoting by sales
Marketing concept
Market Customer Coordinated Profit
needs marketing by customer
satisfaction

7. Customer
satisfaction
Serv Objectives
Profit
ice of ability
to
soci Marketing
ety
Coordin
ation

8. Importance of Marketing
Generation of employment
Foundation of Business
Source of Revenue
Development of nation
High living standards
Customer satisfaction

9. Functions of Marketing
 Functions of exchange
1. Buying & assembling
2. Selling and distribution
 Functions of physical supply
1. Transportation
2. Storage or warehousing
 Facilitating functions
1. Market research
2. Product planning & development
3. Grading
4. Packing
5. Branding
6. Pricing

10. E-Marketing
• E- marketing means the sites that are present
on the web. Electronic versions of shops and
establishment serve as E-Marketing places.