Nexity develops a 360 degree e-reputation strategy based on social media dat a provided by BuzzWatcher.

1. Online Intelligence Solutions
NEXITY
Nexity develops a 360 degree e-reputation
strategy based on social media data provided
by BuzzWatcher.
Case
stu dy

2. Case
s t u dy
INTRODUCTION
Client
Nexity
Industry
Real-estate
Nexity is one of the leading real-estate companies in France’s
property market. As a key player in the market, Nexity groups
together a wide range of products and services in the realestate business: purchasing, selling, renting, management,
finance, real-estate promotion as well as providing advisory
and support solutions. In January 2012, the brand adopted a
new position, bringing together all of its activities under one
name. The brand which is now much more exposed to the public
explains the company’s decision to implement an e-reputation
policy, which today has become essential.
Vendeur
AT Internet
In figures
• Sales turnover: 2.8 million Euro
(2012)
• More than 6,000 staff all over
Europe
• 2 Facebook pages
• More than 20,000 fans on
Facebook
Solutions
• BuzzWatcher
• Analyzer
• ChannelOptimizer
Benefits
• A positive effect on brand image
through the company’s online
presence
• Improved customer relations and
customer satisfaction
• Spreading the e-reputation culture
throughout the company
THE CHALLENGE
The company’s e-reputation strategy is based on three clear
objectives:
• onitor and manage the company’s brand image on the
M
Internet
• Assist and support customer relations,
• Understand and anticipate trends, “hot” topics and their
status by adopting an ethical reputation management policy.
The challenge for Nexity is to quickly implement an effective
and efficient monitoring process to integrate “e-reputation”
within the company.
SOLUTIONS
Nexity chose AT Internet’s BuzzWatcher solution not only for
the fact that it is easy to use and the cross-functional features it
has to offer, but also for the range of services it provides beyond
the product itself, including content curation and dedicated
consultant assistance.
BuzzWatcher’s cross-functional features have been able to
provide Nexity with three different views at the same time, all
of which are necessary for the company to implement its new
e-reputation policy, including:
AT INTERNET / CASE STUDY / NEXITY
2

3. “One of the strengths
of BuzzWatcher is that
it offers three different
levels of analysis: an
overview, a focus on
the brand, and an
evaluation of customer
engagement.”
Karine Privat de Fortunié
SEO/SMO Manager - Nexity
• An overview of the market and its trends thanks to a simple
approach and intuitive tool.
• An accurate brand vision thanks to the implementation of
reliable, automated monitoring.
• A client vision of Nexity’s products and services, through
continuous, real-time monitoring of opinions about the brand.
Each month data processing and content curation (studying the
tone used, possible elimination of noise, classification according
to themes which are specific to Nexity etc.) are carried out by a
dedicated AT Internet consultant, in line with the objectives fixed
by Nexity.
Finally, the quantitative and qualitative study (e.g. volume,
evolution, type of support, tone or even resonance) of words
makes it possible to both observe and study market trends, and
also to identify hot topics and cases for which the intervention
of a community manager is necessary.
Once compiled in a general report, the data is transferred to
Nexity management on a monthly basis.
THE RESULTS
BuzzWatcher has allowed Nexity to monitor many variables
such as the search for the most influential traffic sources,
the volume of media articles, and the brand’s share of voice
compared to competitors etc.
By analysing all of these metrics on a daily basis and producing
regular reports, Nexity has made major progress in improving
its e-reputation.
ptimising general data processing performance
O
The service provided by AT Internet, responsible for data
processing and content duration, has been a real time-saver
for Nexity. Thanks to the work carried out by the dedicated
AT Internet consultant beforehand, the Nexity team can fully
AT INTERNET / CASE STUDY / NEXITY
3

4. “We have been able to
develop a real culture of
e-reputation monitoring
in the company by
involving different
services.”
Karine Privat de Fortunié
SEO/SMO Manager - Nexity
concentrate on dealing with subjects associated with customer
relations, and on working on analyses and reporting. The
time saved can be used elsewhere to enhance reports such
as improving the content and presentation, or by adding new
information provided by BuzzWatcher etc.
nstalling a culture of “e-reputation”
I
within the entire company
The professionalisation of Nexity’s successful e-reputation
measurements, thanks to the BuzzWatcher tool, has also been
a unifying element within the company. The data processing
procedures which have been implemented have empowered
the different teams working on common, cross-departmental
projects. As of now social media monitoring is no longer a task
carried out in isolation. When it comes to processing client
files, e-reputation not only involves community managers, but
also includes the Communication and Branding department,
industry experts, and services such as press relations, legal,
aftersales etc.
Nexity has been able to exploit the functionalities of the AT
Internet solution to manage its brand image on social networks
and has also been able to change internal attitudes on the
importance of a high-quality online presence. Its level of
maturity on the social web has also developed strongly.
The diagram below provides an overview of the results obtained
by Nexity according to the evaluation model drawn up by AT
Internet.
Mission
Human
Resources
Measurement
Budget
Tools
Strategy
Membership
target
result
Benefits
• A positive effect on brand image through the company’s
online presence
• Improved customer relations and customer satisfaction
• Spreading the e-reputation culture throughout the
company
AT INTERNET / CASE STUDY / NEXITY
4

5. Online Intelligence Solutions
About AT Internet
About Nexity
AT Internet, a major player in the field of Web Analytics since
1995, helps companies drive their online performance and
optimise their presence on all online marketing channels such
as web and mobile sites, applications, e-CRM, social media etc.
The company’s Online Intelligence solutions provide reliable,
valid, complete decision-making data.
NEXITY’S AMBITION IS TO SERVE ALL ITS CLIENTS AS THEIR
REAL ESTATE NEEDS EVOLVE
AT Internet has placed agility at the heart of its innovation
process to provide its clients with an evolutionary and 100%
modular solution that responds to the challenges faced by
companies today. The strength of AT Internet’s technology and
the quality of its customer relations are recognised worldwide.
AT Internet has more than 3,500 clients all over the world from
all sectors. The company, which has more than 150 employees,
is present in 20 different countries through its subsidiaries and
partners.
Whether you are a private individual or representing your
company or a local authority, Nexity is your trusted real estate
partner, always attentive to your needs and concerns so as to
continually offer you the widest range of advice and expertise,
products, services and solutions available.
Our businesses – transactions, management, design,
development, planning, advisory and related services – are now
optimally organised to serve and support you, our client. As the
benchmark operator in our sector, we are resolutely committed
to all of our clients, but also to the environment and society as
a whole. Our aim is to deliver smart real estate solutions for
everyone, for life.
Contact
Bordeaux (HQ) / Paris
+33 (0)1 56 54 14 30
London
+44 (0)20 3178 5356
Madrid
+34 (0)911 105 829
München / Hamburg
+49 (0)89 / 324927-0
São Paulo
+55 11 3192 3991
www.atinternet.com
© 2013 AT Internet. DE.CL.3-000001090