1. Public Relations

2. Introduction “ The surest way to kill a bad product is to advertise it.”

3. DEINITIONS Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.“ Institute of Public Relations, USA "Public Relations is the attempt by information persuasion and adjustment to engineer public support for an activity, cause, movement or institution." Edward L. Bernays "

4. DEINITIONS…. Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledges into a system of human understanding" Herbert M. Baus “ Merely human decency which flows from a good heart." Charles Plackard

5. DEINITIONS… Classic definitions: Creating an understanding for,or goodwill toward a company, person or product Edward Bernays` definition, I96l: " The three main elements of public Relations are practically as old as society: informing people, persuading people, or integrating people with people"

7. ORIGIN OF PUBLIC RELATIONS…. In India, Great Indian Peninsular Railway Company Limited (GIP Railways) carried on publicity in Public Relations campaign in England for promote tourism to India through mass media and pamphlets. During the time of First World War a central publicity board was set up at Bombay (now Mumbai) for disseminating war news to the public and press. After Second World War the Public Relations activity gained importance both privates as well as Government started Public Relations campaigns.

8. SIGNIFICANCE OF PUBLIC RELATIONS No institution can operate successfully without co-operation of the public and the departmental colleagues and staff. Therefore, the mutual understanding is very much essential. Public relations plan and take steps to achieve the goodwill of the public, take action to safeguard the reputation, and help in improving internal relationship. For safeguarding reputation, PR looks inward and assists in eliminating such customs and practices which offend the public opinion

48. Steps….. STEP-2 The organization establishes an overall policy with respect to the campaign.This involves defining goals and desired outcomes as well as the constraints under which the campaign will operate.It is neccesary to establish such policy guide line in order to evaluate proposed strategies and tactics as well as the overall success of the campaign. STEP-3 The organization outlines its strategies and tactics. Using its knowledge of the target audiences and its own established policies the organization develops specific programs to achieve the desired objectives.

59. Creating a Public Relations Plan RACE R esearch A nalysis & Planning C ommunication E valuation = RESULTS Remember to……