Marketing using Virtual Reality

1. Scott Fletcher
scott@playnicely.co.uk
@scottboxx | @playnicely
The Who, What, Why,
Where, When & How
of Play Nicely

2. WHO
• Team of 12; directors, producers, designers and developers
• Working creatively with new technologies
WHAT
• Experiential content for marketing campaigns and brand engagement.
• VR / 360 Filming for Vive, Rift, Gear and Cardboard
• Kinect motion tracking, AR Face/Object/Marker Tracking
• Online, touchscreen & mobile/tablet campaign development
• Branding & bespoke system development with social media integration
• Experience in Worldwide tour requirements for public installations
WHY
• To present our most recent developments and encourage new business
• Online 360 educational tour of Royal Opera House and a NT VR music video
WHERE
• Bristol based but working in UK, US, UAE and EU
• Huge resource of skilled developers to bolster already very strong team
WHEN
• Established in 2009, first became well known for our AR face-tracking work
• Went on to develop large scale experiences using Kinect, Leap and HTML5
• Since early 2015 leading creating award winning VR and 360 content
and HOW
• Unity is a universal adapter for almost all experiential production
• Collaborate with client to compliment their abilities
PLAY NICELY LTD

3. WHO
• Client; The National Theatre
• Audience; 70,000 users / 25,000 shares
WHAT
• A VR reimagining of a magical scene from the performance
• Part of a suite of digital and physical installations, all of new media
WHY
• NT and PN keen to explore the varied expressions of theatre
• Gives a huge new audience an insight into the theatre world
• Give a huge new audience a reason to come in the building
WHERE
• Free to enjoy every day in the National Theatre public foyer
• playnicely.co.uk/work/fabulous-wonderland
WHEN
• November 2015 - May 2016
• Numerous festival and conference invitations
and HOW
• Unity / 3DSM / Premier / Stitcher / HTML5 / Audio Composition
WONDER.LAND VR MUSIC VIDEO

4. WHO
• Royal Opera House
• Good reviews but released two weeks ago so numbers not available
WHAT
• Online interactive multi camera HTML 5 experience at a rehearsal for
Guillaume Tell, by The Royal Opera House Orchestra
WHY
• Gives intimate and unprecedented access to the building, Orchestra and
its Musical Director, Antonio Pappano
WHERE
• Royal Opera House auditorium
• www.roh.org.uk/guidetoourorchestra
WHEN
• Filmed in one take during the summer of 2015
• We only had a 10 minute window in which were able to film during the day
• Live online from April 2016
and HOW
• 31 GoPros attached to 60 Musicians and a stereoscopic 360º rig
• We only had a 10 minute window in which were able to film during the day
GUIDE TO THE ORCHESTRA

5. Scott Fletcher
scott@playnicely.co.uk
@scottboxx | @playnicely
The Who, What, Why,
Where, When & How
of Play Nicely