Final presentation in front of technology innovation professionals showing the VR (virtual reality) possibilities for MOOC company Coursera.

1. CEMSa&onal
Virtual Reality for Coursera
Technology Enabled Business Innova<on

2. COURSERA
WILL
BRING
THE
FLIGHT
SIMULATOR
TO
ONLINE
EDUCATION
THROUGH
VIRTUAL
REALITY
NEW
OPPROTUNITIES
AND
BENEFITS
for online educa<on
SHAPE
NEW
TRENDS
through VR
DYNAMIC
MARKET
of MOOCs
empowering students
ENHANCED
LEARNING
EXPERIENCE
through hands-­‐on
approach
COURSERA
HAS
CAPABILITIES
to innovate
STRATEGIC
PARTNERSHIPS
AS
KEY
FACTOR
for success
OVERVIEW
VR
COURSERA
OPTIONS
EVALUATION
CONCLUSION
1

3. www.bestppt.com
VR’S IMPACT ON
EDUCATION
WHAT IS VR?
— Interac7on
with
objects
and
designs
— Hands-­‐on
approach
and
exercise
— New
learning
experiences
with
visuals
— Ac7ve
learning
— Collabora7on
with
colleagues
Adapta7on
of
VR
speeds
up
with
the
introduc7on
of
new
devices
VR
is
about
crea7ng
environments
which
give
users
a
feeling
of
being
in
real
or
imagined
worlds
VIRTUAL
REALITY
IS
A
TECHNOLOGY
THAT
ENABLES
INNOVATION
IN
THE
EDUCATION
INDUSTRY
2
OVERVIEW
VR
COURSERA
OPTIONS
EVALUATION
CONCLUSION

4. COURSERA
WILL
GAIN
A
COMPETITIVE
ADVANTAGE
BY
IMPLEMENTING
VR
DATA
DISTRIBUTION
• Database
of
students’
performance
can
be
purchased
VR
COURSES
• New
VR
courses
provided
in
addi7on
to
current
courses
ENTERPRISE
MODEL
• Training
programs
for
companies
IDEA
• Implementa7on
of
VR
courses
• Improvement
of
students’
learning
experience
COURSERA
• 1000
courses
• 15
million
users
• 120
universi7es
15%
5%
80%
OVERVIEW
VR
COURSERA
OPTIONS
EVALUATION
CONCLUSION
3

5. 1 2 3
PASSIVE
WATCHING
IN
VR
• No interac<on
• Learning content
provided as 360°
videos
INTERACTIVE
HANDS-­‐ON
VR
EXPERIENCE
• Real applica<on of
learning
• Skill training and
learning simula<on in
virtual world
REAL-­‐TIME
TAILORED
VR
CLASSES
• Real-­‐<me interac<on
with professors and
students
• Closest applica<on of
reality
THREE
OPTIONS
THAT
ENABLE
COURSERA
TO
IMPLEMENT
VR
IN
THEIR
BUSINESS
MODEL
OVERVIEW
VR
COURSERA
OPTIONS
EVALUATION
CONCLUSION
4

6. OPTION
2:
HANDS-­‐ON
VR
IS
THE
MOST
PROMISING
OPTION
FOR
COURSERA’S
BUSINESS
INNOVATION
Project
scope
Cost Feasibility Accessibility
Learning
experience
O1:
Passive
Watching
O2:
Hands-­‐On
VR
O3:
Real-­‐&me
Very
high
High
Medium
Low
Very
low
OVERVIEW
VR
COURSERA
OPTIONS
EVALUATION
CONCLUSION
5

7. VIRTUAL
REALITY
APPLICATION
INDICATES
TREMENDEOUS
IMPROVEMENTS
OF
LEARNING
IN
VARIOUS
FIELDS
7
Increased
learnings
/
Medical
E.g.
Simula7ng
cellular
procesesses
Improved
designs
/
Design
E.g.
Room
interior
design
Applicable
skills
/
Engineering
E.g.
Assembly
of
engines
Career
benefits
/
Technicians
Solving
real
life
problems
in
virtual
context
Job
trainings
/
Companies
E.g.
Safety
trainings
sponsored
by
companies
Applica7on
of
Op7on
2
OVERVIEW
VR
COURSERA
OPTIONS
EVALUATION
CONCLUSION
6

8. 5
STEPS
TOWARDS
THE
IMPLEMENTATION
OF
VR
PARTNERING
VR
DEVELOPERS
Find partner with
the right VR
experience
Introduce the
prototype to
universi<es and
nego<ate courses
PARTNERING
UNIVERSITIES
PRODUCTION
Shoo<ng and
development of
courses
Marke<ng
campaign and
constant
feedback
LAUNCH OF
COURSES
NEW
REVENUE
STREAMS
Data distribu<on
and enterprise
model
OVERVIEW
VR
COURSERA
OPTIONS
EVALUATION
CONCLUSION
7

9. COURSERA
WILL
BE
PROFITABLE
AFTER
SECOND
YEAR
OF
LAUNCHING
VR
COURSES
YEAR
1
YEAR
2
-­‐3.819.000
-­‐5.442.000
2.670.000
6.798.000
+154%
+42%
-­‐1.149.000
1.356.000
Courses
Data
distribu7on
Enterprise
model
Courses
Data
distribu7on
Enterprise
model
REVENUE
COSTS
OVERVIEW
VR
COURSERA
OPTIONS
EVALUATION
CONCLUSION
8

10. BY
IDENTIFYING
AND
MITIGATING
THE
RISKS,
COURSERA’S
NEW
BUSINESS
MODEL
IS
MORE
LIKELY
TO
SUCCEED
• Partnerships
with
universi7es
and
VR
developers
HIGH
COSTS
• Referral
programs
• Increased
VR
acceptance
DEMAND
TOO
LOW
• Subs7tu7on
of
VR
devices
ACCESSIBILTY
• Partnership
with
VR
developers
and
Quality
Assurance
QUALITY
OF
CONTENT
• Reputable
new
technology
INSUFFICIENT
CONTENT
• Constantly
searching
for
new
coopera7on
possibili7es
POWER
OF
SUPPLIERS
RISKS
MITIGATIONS
OVERVIEW
VR
COURSERA
OPTIONS
EVALUATION
CONCLUSION
9

11. VIRTUAL
REALITY
WILL
BRING
MAJOR
BENEFITS
TO
COURSERA
+92%
a^en7on
level
$1.35
Mio
Profit
The
technology
a^racts
more
users
to
the
website
and
other
courses.
Increase
in
Users
Stronger
Partnerships
Strengthen
7es
with
Universi7es.
• Online
educa7on
market
offering
growth
poten7al
• VR
offers
a
compe77ve
advantage
• First-­‐mover
advantage
• “The
best
possible
educa7on,
universally
accessible”
• Bigger
range
of
classes
Analysis
Partnerships
with
headset
providers,
availability
in
developing
countries
OVERVIEW
VR
COURSERA
OPTIONS
EVALUATION
CONCLUSION
10