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Chapter 9
Departmentation
Objectives
• Atthe end ofthe chapter youwill be able to
– Haveknowledgeabout Departmentation andits
various aspects
– Learnabout Departmentation byfunction,
advantagesand disadvantages
– Understandabout departmentation bycustomers
advantagesand disadvantages
– Understand Departmentation bytime, process,
numbers andbymarketing channels
Introduction
• Departmentation isapart oforganization
process
• The activitiesare grouped on the basisof
functions ofthe organization
Meaning and
Definition
• Meaningof Departmentation
– Theprocessbywhichsimilaractivitiesofthe
businessare grouped into units for the purpose of
facilitatingthe smoothadministration at all levels
• Definitionof Departmentation
– Refersto classificationofactivitieson operations of
anundertaking into functionalized categories
Process of
Departmentation
• Identification of work
• Analysisofdetails ofeach work
• Description ofthe functionofthe organization
• Entrusting the functionto aseparate person
whohasspecializedin the respective field
• Fixingthe scopeofauthority andresponsibility
ofthe departmental heads
Need and importance
of Departmentation
• Departmentation increasesthe operating
efficiencyofthe employees
• There isafixation ofresponsibilitiesto various
executivesofthe organizationwhichmakes
them to be alert andefficientin his duties
• Certain powers, likeselfdecisionmaking, given
to the department headsincreasetheir prestige
and skills
Need and importance
of Departmentation
• Theworkingsofallthe departments are evaluated
bythe top management
• There isapossibility ofexpansionofthe
organizationbecauseofthe fixingofthe
responsibilities to the executivesandthere is
function wise Departmentation
• Besides,Departmentation givesother advantages
likefacilitation budget preparation, attaining
specialization etc
Factors in
Departmentation
• Specification
– Specificationmaybe functionalsuchassales,
finance, production, personnel
• Control
– There shouldbe aproper control under
departmentation andsimplificationofthe control
process
• Co-ordination
– Thewholebusinessactivitiesare grouped
department wisewhichrequires co-ordination
Factors in
Departmentation
• Securing attention
– Evenaunusuallyimportant activityofthe business
shouldbe givena recognition
• Recognition oflocal condition
– Thedepartmentation shouldtake into consideration
the localcondition ofthe place concerned
• Economy
– It shouldbe borne inmindthat expensesare
incurred inthe creation ofseparate departments
Basis of Grouping
Diverse Activities
• Maximumuse
– Theterm maximummeansthat agivenactivitywill
be attached to the major department whichmakes
most useof it
• Interest
– Asuperior isrequested to lookafter anewactivityif
heisalsowillingandableto serve
• Competition
– Theprevailingcompetition amongthe departments
isadesirableone
Basis of Grouping
Diverse Activities
• Policy matter
– Aparticular activityisassignedto adepartment which
evincesmore interest in the unit
• Separation
– The maximumdivisionofactivities involveshighcost of
operation to the management
• Proper attention
– Proper attention shouldbe givento certain activities to
keep them from dyingunder adverse circumstances
• Co-ordination
– There is a need of coordination of various activities
where the organization’s activities are grouped into
several departments
Patterns of
Departmentation
• There are certain methods ofdividingthe duties
andresponsibilitieswithin anorganizational
structure whichare as follows
• Departmentation by Function, by Product, by
Regions, by customers, by Process, by Time,
byNumbers, byMarketing channels
Departmentation by
Function
• Thisisthe most commonlyfollowedbasisof
departmentation
• Here, activitiesare grouped on the basisof
functions whichare to be performed
Advantages of
Departmentation by
Function
• It isatime tested andscientific method
• It ensures proper performance control
• It avoidsthe interruption ofsubsidiarygroup in
the primary activities
• It iseconomical, simpleandeasyto understand
Disadvantages of
Departmentation by
Function
• It makesthe managementcontrol work more
difficult
• It increasesthe work loadandresponsibilityof
departmental managers
• It doesn’t offer anyscopefor training for the
overall development of managers
Departmentation by
Product
• Thistype ofdepartmentation ismadebythe
large-scalebusiness unit
• Eachdepartment isresponsiblefor
manufacturing aproduct andsellingit to a
customer
Advantages of
Departmentation by
Product
• Product departmentation helpsin maximum
utilization ofpersonal efficiency ofthe workers in
the areaofmanufacturingandmarketing ofa
product
• Better servicesmaybe providedto the customer
• Proper attention maybe devoted to the
manufactureofa product
• Anewline ofproducts canbe introduced without
anydifficulty
Disadvantages of
Departmentation by
Product
• There isadangerofduplication ofwork
• It increasesthe number ofpersonnel whichin
turn increasesthe cost of operation
• Machinesandequipments in eachproduct
department maynot be used fully
Departmentation by
Region
• Thistype ofdepartmentation isusefulfor
whollydispersed business unit
• Here the businessactivitiesare grouped in area-
wiseandeacharea isin chargedbyasingle
person
Advantages of
Departmentation by
Region
• It makespossibleaneffectivespanofcontrol
• It reduces the cost of operation and gains saving in
time
• It providesopportunities to managersto improve
their skill in various fields
• Control processisvaryeasyto manage
Disadvantages of
Departmentation by
Region
• It increasesthe number of personnel
• Control ofheadofficeisless effective
• Duplication ofwork may cause
• Smallbusinessconcern cannot managethe high
operation cost
Departmentation by
Customers
• Thistype ofdepartmentation ispreferred when
the variousneeds ofcustomers are different in
nature
• The consumablegoodscanbe subdividedin to
perishableandnon-perishable in nature
Advantages of
Departmentation by
Customers
• It fulfilsthe needs andexpectations ofthe
customers
• It developsthe specializationamongthe
organization staff
• Eachsectionofthe customer isableto get
better service from the companyandhelpsthe
companyto win the goodwill, ofits customers
Disadvantages of
Departmentation by
Customers
• There maybe duplicationof activities
• The achievement ofcoordination isvary
difficult
• There isawastageofavailableresources and
facilities
Departmentation by
Process
• This type of departmentation is followed when
the production activities are carried on in many
places
Advantages of
Departmentation by
Process
• The costlier machinescanbe used effectively
• There maybe economyin operation
• No duplicationof activities
• Helpsthe top managementto haveeffective
performance control
Disadvantages of
Departmentation by
Process
• Separate rooms for operations andother
facilitiesshouldbe givento allthe processes
whichresults in heavycost of operation
• Morespecialistsare essentialfor each process
Departmentation by
Time
• The businessactivities are grouped together on
the basisofthe time ofthe performance
• Only interested persons are requested to do the
job andone person isresponsible to supervise
them
Departmentation by
Number
• Here similar types ofduties are performed by
small groups
• Eachgroup iscontrolled byasupervisoror an
executive
• The principle ofspanofmanagementisused
under thistype of departmentation
Departmentation by
Marketing Channels
• Thistype ofdepartmentation isadopted on the
basisofthe channelofdistribution chosenby
the particular business unit
• Thismethod ofdepartmentation hasgrown in
importance asbusinesshasbecomeincreasingly
market oriented
Summary
• Departmentation refers to the classificationof
activitieson operation ofanundertaking into
functionalized categories
• Indepartmentation byfunction, activities are
grouped on the basisoffunctionswhichare to be
performed
• Departmentation byproduct ismadebythe large-
scalebusiness unit
• Departmentation byregion isusefulfor wholly
dispersed business unit
Summary
• Departmentation bycustomer ispreferred
whenthe variousneeds ofcustomers are
different in nature
• Departmentation byprocessisfollowedwhen
the production activitiesare carried on in many
places
• Indepartmentation bytime, the business
activitiesare grouped together on the basisof
the time ofthe performance
End of Chapter 9
Departmentation

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Departmentation in Management

  • 2. Objectives • Atthe end ofthe chapter youwill be able to – Haveknowledgeabout Departmentation andits various aspects – Learnabout Departmentation byfunction, advantagesand disadvantages – Understandabout departmentation bycustomers advantagesand disadvantages – Understand Departmentation bytime, process, numbers andbymarketing channels
  • 3. Introduction • Departmentation isapart oforganization process • The activitiesare grouped on the basisof functions ofthe organization
  • 4. Meaning and Definition • Meaningof Departmentation – Theprocessbywhichsimilaractivitiesofthe businessare grouped into units for the purpose of facilitatingthe smoothadministration at all levels • Definitionof Departmentation – Refersto classificationofactivitieson operations of anundertaking into functionalized categories
  • 5. Process of Departmentation • Identification of work • Analysisofdetails ofeach work • Description ofthe functionofthe organization • Entrusting the functionto aseparate person whohasspecializedin the respective field • Fixingthe scopeofauthority andresponsibility ofthe departmental heads
  • 6. Need and importance of Departmentation • Departmentation increasesthe operating efficiencyofthe employees • There isafixation ofresponsibilitiesto various executivesofthe organizationwhichmakes them to be alert andefficientin his duties • Certain powers, likeselfdecisionmaking, given to the department headsincreasetheir prestige and skills
  • 7. Need and importance of Departmentation • Theworkingsofallthe departments are evaluated bythe top management • There isapossibility ofexpansionofthe organizationbecauseofthe fixingofthe responsibilities to the executivesandthere is function wise Departmentation • Besides,Departmentation givesother advantages likefacilitation budget preparation, attaining specialization etc
  • 8. Factors in Departmentation • Specification – Specificationmaybe functionalsuchassales, finance, production, personnel • Control – There shouldbe aproper control under departmentation andsimplificationofthe control process • Co-ordination – Thewholebusinessactivitiesare grouped department wisewhichrequires co-ordination
  • 9. Factors in Departmentation • Securing attention – Evenaunusuallyimportant activityofthe business shouldbe givena recognition • Recognition oflocal condition – Thedepartmentation shouldtake into consideration the localcondition ofthe place concerned • Economy – It shouldbe borne inmindthat expensesare incurred inthe creation ofseparate departments
  • 10. Basis of Grouping Diverse Activities • Maximumuse – Theterm maximummeansthat agivenactivitywill be attached to the major department whichmakes most useof it • Interest – Asuperior isrequested to lookafter anewactivityif heisalsowillingandableto serve • Competition – Theprevailingcompetition amongthe departments isadesirableone
  • 11. Basis of Grouping Diverse Activities • Policy matter – Aparticular activityisassignedto adepartment which evincesmore interest in the unit • Separation – The maximumdivisionofactivities involveshighcost of operation to the management • Proper attention – Proper attention shouldbe givento certain activities to keep them from dyingunder adverse circumstances • Co-ordination – There is a need of coordination of various activities where the organization’s activities are grouped into several departments
  • 12. Patterns of Departmentation • There are certain methods ofdividingthe duties andresponsibilitieswithin anorganizational structure whichare as follows • Departmentation by Function, by Product, by Regions, by customers, by Process, by Time, byNumbers, byMarketing channels
  • 13. Departmentation by Function • Thisisthe most commonlyfollowedbasisof departmentation • Here, activitiesare grouped on the basisof functions whichare to be performed
  • 14. Advantages of Departmentation by Function • It isatime tested andscientific method • It ensures proper performance control • It avoidsthe interruption ofsubsidiarygroup in the primary activities • It iseconomical, simpleandeasyto understand
  • 15. Disadvantages of Departmentation by Function • It makesthe managementcontrol work more difficult • It increasesthe work loadandresponsibilityof departmental managers • It doesn’t offer anyscopefor training for the overall development of managers
  • 16. Departmentation by Product • Thistype ofdepartmentation ismadebythe large-scalebusiness unit • Eachdepartment isresponsiblefor manufacturing aproduct andsellingit to a customer
  • 17. Advantages of Departmentation by Product • Product departmentation helpsin maximum utilization ofpersonal efficiency ofthe workers in the areaofmanufacturingandmarketing ofa product • Better servicesmaybe providedto the customer • Proper attention maybe devoted to the manufactureofa product • Anewline ofproducts canbe introduced without anydifficulty
  • 18. Disadvantages of Departmentation by Product • There isadangerofduplication ofwork • It increasesthe number ofpersonnel whichin turn increasesthe cost of operation • Machinesandequipments in eachproduct department maynot be used fully
  • 19. Departmentation by Region • Thistype ofdepartmentation isusefulfor whollydispersed business unit • Here the businessactivitiesare grouped in area- wiseandeacharea isin chargedbyasingle person
  • 20. Advantages of Departmentation by Region • It makespossibleaneffectivespanofcontrol • It reduces the cost of operation and gains saving in time • It providesopportunities to managersto improve their skill in various fields • Control processisvaryeasyto manage
  • 21. Disadvantages of Departmentation by Region • It increasesthe number of personnel • Control ofheadofficeisless effective • Duplication ofwork may cause • Smallbusinessconcern cannot managethe high operation cost
  • 22. Departmentation by Customers • Thistype ofdepartmentation ispreferred when the variousneeds ofcustomers are different in nature • The consumablegoodscanbe subdividedin to perishableandnon-perishable in nature
  • 23. Advantages of Departmentation by Customers • It fulfilsthe needs andexpectations ofthe customers • It developsthe specializationamongthe organization staff • Eachsectionofthe customer isableto get better service from the companyandhelpsthe companyto win the goodwill, ofits customers
  • 24. Disadvantages of Departmentation by Customers • There maybe duplicationof activities • The achievement ofcoordination isvary difficult • There isawastageofavailableresources and facilities
  • 25. Departmentation by Process • This type of departmentation is followed when the production activities are carried on in many places
  • 26. Advantages of Departmentation by Process • The costlier machinescanbe used effectively • There maybe economyin operation • No duplicationof activities • Helpsthe top managementto haveeffective performance control
  • 27. Disadvantages of Departmentation by Process • Separate rooms for operations andother facilitiesshouldbe givento allthe processes whichresults in heavycost of operation • Morespecialistsare essentialfor each process
  • 28. Departmentation by Time • The businessactivities are grouped together on the basisofthe time ofthe performance • Only interested persons are requested to do the job andone person isresponsible to supervise them
  • 29. Departmentation by Number • Here similar types ofduties are performed by small groups • Eachgroup iscontrolled byasupervisoror an executive • The principle ofspanofmanagementisused under thistype of departmentation
  • 30. Departmentation by Marketing Channels • Thistype ofdepartmentation isadopted on the basisofthe channelofdistribution chosenby the particular business unit • Thismethod ofdepartmentation hasgrown in importance asbusinesshasbecomeincreasingly market oriented
  • 31. Summary • Departmentation refers to the classificationof activitieson operation ofanundertaking into functionalized categories • Indepartmentation byfunction, activities are grouped on the basisoffunctionswhichare to be performed • Departmentation byproduct ismadebythe large- scalebusiness unit • Departmentation byregion isusefulfor wholly dispersed business unit
  • 32. Summary • Departmentation bycustomer ispreferred whenthe variousneeds ofcustomers are different in nature • Departmentation byprocessisfollowedwhen the production activitiesare carried on in many places • Indepartmentation bytime, the business activitiesare grouped together on the basisof the time ofthe performance
  • 33. End of Chapter 9 Departmentation