3. 3 Abundance of buzz sources Social media (“buzz”) refers to public, online conversations
4. Leaders Grasp the Potential of Social Media, But Companies Struggle to Deliver Real Value How do I use social media to transform my organization? How do I extract value from it and put it to work for all corporate functions? How do I make sense of the data? How do I cut through the noise and volume?
15. Detect issues in investor confidence; act/engage based on information
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18. What is the right course of action in an increasingly regulated environment?
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22. Brand Advocacy Quotient Weight by reach Weight by relevance Buzz (blogs, boards) X Unprompted buzz metric Unprompted X Product reviews Brand Advocacy Quotient X Survey (owners and non owners) Prompted X