This document provides guidance on developing an implementation plan for strategies. It outlines common mistakes like using pre-planned channels without considering strategy needs or trying to implement strategies without connecting them to timelines. The steps presented are to 1) decide target audiences, 2) define channels per audience, 3) define key messages, and 4) cross check channels and messages against timelines. The output is an implementation plan that connects strategies to target audiences, channels, messages, and exchange projects while considering responsibilities and timelines to effectively implement strategies.

1. Implementation Planning
GCDP All Tiers

3. Common mistakes.

4. “
We use the channels which are
planned for us every year, without
understanding what the strategy
needs

5. “
We do not come up with new
channels if need for specific
strategies

6. “
We try to implement strategies
without connecting it to the
exchange timeline

7. “
We do not reach all of our audiences

8. “
We spread the same message to our
all our audiences

9. “
We spread the wrong message to via
the wrong channel

10. Why?
We need plan how to bring strategies
from the MC to LC level!

11. Session Objectives
I understand how to
plan implementation
activities for projects to
grow programs
(involving Front Office
and Back Office)

12. The Steps.
1. Decide
your
targets
audiences
2. Define the
channels you
need per
target
audience
How to build an implementation plan.
3. Define the
key messages
for that
audience/per
channel if
needed
4. Cross check
the channels to
prioritize
messages &
check timeline
for
implementation

13. Prog
ram
Cluster
1&2
Strategy 1
& KPI
Strategy 2
& KPI
Strategy 3
& KPI
Cluster
1
All
clusters
Activitie
s
Resp
The Output
Implementation
plan
Activitie
s
Resp
Implementation
plan
Activitie
s
Resp
Implementation
plan
Exchange
Project(s)
Exchange
Project(s)
Exchange
Project(s)

14. The Output

15. ✧ With who do you need to implement this strategy?
✧ Connect this directly to the clusters from the growth model
✧ Think of MC, LC VPs (FOBO), members, Boards, externals etc
Target Audience

16. ✧ What is the timeline of implementation for this strategy? Which channels are available?
✧ Connect the channels to the audiences
✧ Understand what the channel can be used for (which message)
✧ Come up with new channels or adjust current ones if needed!
Channels

17. Internal Comms

18. ✧ Create key messages for every audience!
✧ Customize for different channels if needed
✧ Not every audience needs to get the same message!!
Message

19. ✧ Yay! You know how you want to implement your strategies!
✧ Now you need to take a look at the channels… are you overloading them?
✧ You cannot send too many messages in one channel!
✧ Is the timeline supporting the strategy implementation?
Channel Check

21. Let’s Make it Happen!