Pinterest is often overlooked as a reliable source of visibility and and option for driving traffic to your website. In this program we discussed inspiration, best practices, and outside of the box thinking for businesses who might not consider Pinterest as a marketing tool.
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Using Pinterest as a Marketing Tool
1. January 10, 2017
Julie Kittredge
Business Services Advisor
Arlington Heights Memorial Library
2. What is Pinterest? ?
Social Media platform that was started in March 2010
Serves as a visual bookmarking and link-sharing
platform
Users “pin” photos from websites which link the viewer
back to the website where the photo was posted
Users create boards to organize and share images
Users can also upload images
80% of users are females between 25-34 years old
3.
4. Why Pinterest for Business?
Attract new customers/different audience
Provides added visibility
Establish your expertise
Educate customers
Gain inspiration
Drive traffic to your blog or website
Learn from your competitors
5. Did you know?
people bypass Google
and go directly to
Pinterest
to search for products
and lifestyle topics
content is curated by
actual users
results tend to be high
quality
6. Personal Account vs. Business?
You can convert an existing personal account to a
business account.
Benefits of business accounts include insights and
analytics
Number of unique users, repins, likes, views, etc.
Additional resources such as “Pin it” buttons to install
on your website
Your profile image should be consistent with other
social media platforms
Always include your website and/or facebook page url
Check out “Steve”
7. Inspiration: Content Ideas
Showcase your company
Your work or services
Share links to your products (etsy, e-commerce site)
Share items that are interesting to your target market
Curate images that reflect your branding
Curate content related to your industry
Educate your customer
Example: Photographer might include a board of what to
wear, or ways to display images
Create a referral board for local businesses, affiliates,
partners or organizations (networking)
8. Real Life Inspiration
Artist – Katie Daisy
Service based:
Landscape design – backyard
bliss
Interior designer – color
swatch ideas, styling,
lighting, collaborating w/
clients
Retail - anthropologie
Etsy shop – Studio Jewel
Insurance Agent
Life Coach
Arlington Heights Library
10. Inspiration: Secret Boards
Collaborate with Co-workers
event planning
product launch
Collaborate with a client
Great for branding ideas
Collect gift ideas for customers
Note: Secret boards can be converted to a
public board, but once public, it cannot be
changed.
11. Increase Your Followers
Follow others on Pinterest
Pin regularly = visibility
Embed the “Pin it” or “Follow Me on Pinterest” button on
your website or blog
Pin content from your blog to drive traffic back to it
Pin content from your e-commerce shop
Share a link to your social media (facebook, youtube)
Share a link to an individual Pinterest pin or board on
social media
Pinning great content will create a visual personality for
your business
12. Install the button
Go to the Pinterest “Goodies”
Install the pin-it button to your
bookmarks bar
Allows you to pin from any
website
Simplifies your ability to
curate content based on your
surfing habits.
13. Image details
Image size and image quality does matter
Cheat sheet for images sizing:
http://www.authormedia.com/the-pinterest-cheat-
sheet-to-image-sizes/
Basically, a minimum of 735 pixels in width
Beautiful images get repinned
Vertical images post best & are mobile friendly
14. Additional assistance @AHML
www.ahml.info/business
One on one appointments with Business Services
Tutorials in the AHML Databases
Gale Courses – Using Social Media in Business
Lynda.com – Pinterest courses
Treehouse – Social Media Strategy, How to Market Your
Business
15. Further Resources
Book:
Pinfluence: The Complete Guide to Marketing Your Business with
Pinterest, by Beth Hayden
Platform, by Michael Hyatt
Best Practices for Brands Using Pinterest
http://bryannagy.com/2012/05/13/best-practices-for-brands-using-
pinterest/
Grow your blog with Pinterest
http://www.socialmediaexaminer.com/grow-your-blog-with-
pinterest/
Pinterest tips for your business
http://www.socialmediaexaminer.com/pinterest-tips-for-your-
business/