JP Infra_Case Study_Multichannel Lead Gen Campaign_AGENCY09
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How we used multiple digital channels to generate quality leads for our real estate client - JP Infra By AGENCY09
![Client
JP Infra is an award winning Real Estate Developer
with multiple projects in and around MMR region.
Challenge
Market & generate leads for their 3 new properties
1. JP Deck Blue
2. Unity Towers
3. JP North
BACKGROUND
-= [ About the client ] =-](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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JP Infra_Case Study_Multichannel Lead Gen Campaign_AGENCY09
- 1. Multichannel Lead Gen Campaign JP Infra Case Study By Campaign Duration 27th Jan – 29th Feb 2016
- 2. Client JP Infra is an award winning Real Estate Developer with multiple projects in and around MMR region. Challenge Market & generate leads for their 3 new properties 1. JP Deck Blue 2. Unity Towers 3. JP North BACKGROUND -= [ About the client ] =-
- 3. Strategy 1/16/2020 3 Create a Microsite for JP Infra projects to capture leads Tie up with 3rd Party platforms to create a buzz around the properties Run a Multi Channel Lead based campaign to drive potential buyers to the Microsite 01 03 02
- 4. Rollout Part I – Lead Collection Infrastructure Part II – Lead Generation Activity Part III – 3rd Party Tie ups Campaign Microsite Individual Project Microsite Also directing to Google Display Ads Google Text Ads Facebook Ads Remarketing SMS & Emailer Campaign Digital Press Release Group Posting 99 Acres Makaan.com Magic Bricks Property Listings
- 5. Results Leads for 3 JP Infra Properties Impressions on Display & Text Ads No. of countries we received hits from Website Ad Placement
- 6. How we did it
- 8. Microsites
- 9. Phase II Lead Generation Activities
- 10. Display & Text Ads
- 13. Facebook Ads
- 15. Emailers & SMS Campaign
- 16. Group Posting 50+ Real Estate Groups
- 18. Phase III 3rd Party Tie ups & Listings
- 19. 99 Acres Home page banners Ad
- 20. 99 Acres Home page banner Ad
- 21. Magic Brick – Premium Project JP North – Premium MicroSite
- 22. Magic Bricks – Premium Project Unity Towers – Premium Microsite
- 23. Magic Bricks – Premium Properties JP Deck – Premium Microsite
- 24. Makaan All Search Page Ads
- 25. Makaan All Search Page Ads
- 28. To Summarize Channel Activity Duration JP North JP Deck JP Unity Towers Common Leads Total - Social Networks Google / Remarketing 90 Days 2 6 15 142 165 Facebook 90 Days 7 14 21 - 3rd Party Platforms 99 Acres 90 Days 962 591 538 675 2766 Makaan 90 Days 885 935 1305 3125 Magic Bricks 90 Days 696 47 179 253 1175 - A09 Networks / Others A09 Network 60 Days 1 29 38 2 70 Project Enquiry 9 42 51 SMS / Project Enquiry Listings / Group Postings Total 7373 Contact us at info@agency09.in To get a detailed report
- 30. Click Here for Our Intro Video
- 31. www.agency09.in Facebook | Twitter | Instagram |LinkedIn Youtube | Slideshare