Outline of key trends for applications within Social Media and mobile.

1. DIGITAL TRENDS & REAL-TIME SOCIAL MEDIA APPLICATIONS Prepared by Alison Armstrong* ©07/02/09 (*All IPR on digital business propositions contained within this presentation resides with the author.) alisonarmstrong2@googlemail.com

2. Key Competencies Digital media, strategy, innovation, evaluation and business growth experience - identifying opportunities, technology and propositions to improve business performance Coaching and mentoring teams, organisational and business development, managing stakeholders, preparing reports, providing thought leadership Leadership – project teams, digital, technical, research, marketing, communications, sales and customer support projects/teams at all levels Strong commercial awareness and experience in senior roles - 15 years experience to Director level on digital, innovation, business strategy, technology, communications and marketing projects, first-hand experience of start-ups, 8 years in consulting Successful track record in over 30 different sectors including Digital Media, Technology, Telecoms, Retail/FMCG, Financial Services, Leisure and Travel, Public, Entertainment, Health, Education and E-Learning, Energy, Professional Services, Automotive, Defence, Food and Drink etc.

3. Sample Projects www.dh.gov.uk (UK Department of Health) - digital strategy and evaluation review for their site, Speedtrap (analytics) training, content authoring and management guidance and support Royal Mail - branded Social Media apps research, strategy and ROI models www.karoo.co.uk (ISP) - evaluation, research and digital strategy (21% increase in online revenue). KCOM Group PLC – two projects for major international telco, performance evaluation, digital and business growth strategy to 2011, review of retention models and proposition ideas generation, development of new online internet services brand and business

4. Digital Strategy and Delivery Objectives/KPIs User Experience Strategy Content Functionality Performance Add Value Site IA

6. Subscription-based services on rollout

7. Movement to open pay-as-you-go download (with or without ads, e.g., via iTunes)

8. Free in exchange for push/contextual advertising or user data capture

11. Utility (useful functionality)

13. Why hasn’t Facebook achieved it’s revenue potential? Context – users visit social media sites like Facebook to communicate, escape from the commercial world and play (Facebook users typically spend 10 hours+ per week on the site – it has become habitual entertainment.) - Need to either increase the utility or the incentives to encourage users to change their habits/behaviour (and completely accept commercial approaches) Brand Engagement - not enough of the right kind

16. The Microwave Effect – intimacy and popularity via social media = higher frequency of communication but lighter levels of emotional interaction

17. Time is the new money – users want the killer app and they want it now! Twittering will become too slow/too much hassle… Alternative communication-based SM apps needed (Graphical/mind-map not text-based?)

21. Next generation micro-blogging apps - aimed at making communication faster and more fun. For example, traffic light/colour palette or adapted “wheel of life” tools for social media networks - Twitter 3.0?

22. Location-based and search applications – real-time mobile

24. Security and restrictions on mobile real-time cashless payment or profile matching apps – e.g., cash limit, biometric, chip and pin. (No perfect solution – explore options and manage expectations.)

25. Location-based services driven by users’ profile data – permission-based, closely targeted to user preferences

26. UK market ready for real-time mobile social networking ? More work needed on privacy and security issues to reassure UK users? (France, Germany and Italy most likely early adopters.)