A2 A Ppt

Empowering Business Agility A2A Catalyst Empowering Business Agility WHAT’S NEXT IN MARKETING + ADVERTISING IN MARKETING + ADVERTISING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility THE FUTURE OF ADVERTISING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility THERE ISN’T ANY THE END ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility www.a2acatalyst.com ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com THE FUTURE OF MARKETING

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com TOPICS/AGENDA BRANDS OLD MARKETING NEW MARKETING INNOVATION ENGAGEMENT UTILITY INSIGHT

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com BRANDS& BRANDING HAVEN’T CHANGED

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com BRAND=COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY. BRANDING=USING MARKETING TO INFLUENCE PEOPLES’ ATTITUDES TOWARDS, AND PERCEPTIONS OF, THE BRAND. BRAND LOYALTY WILL STILL BE EARNED OVER TIME THROUGHCONSISTENTPOSITIVEEXPERIENCES & ENGAGEMENTSWITH A PRODUCT, SERVICE OR COMPANY.

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com TREAT ME WELL, AND I’LL RETURN THE FAVOR.

Empowering Business Agility A2A Catalyst Empowering Business Agility OLD MARKETING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility THIS ISN’T WORKING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility A TIME FOR CHANGE “We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” Trevor Edwards Vice President, Global Brand & Category Management Nike ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility MODERN MARKETING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility MODERN MARKETING “[Digital] is the centerpiece of a broader campaign. I think that’s become a real integral part of how we use the web, moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands.” Rob Master Media Director, North America Unilever ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com HOW CAN YOU CREATE BRAND FANS?

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com DELIVER VALUE THROUGH MARKETING.

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com OR, MORE SIMPLY PUT…

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com MAKE PEOPLE’S LIVES BETTER.

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com SO HOW CAN WE DO THIS? PRODUCT INNOVATION

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com BUILD THE MARKETING INTO THE PRODUCT.

Empowering Business Agility A2A Catalyst Empowering Business Agility MAKE THE PRODUCT SO GREAT, PEOPLE CAN’T HELP BUT TALK ABOUT IT. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com MODERN MARKETING “Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow… Remarkable marketing is the art of building things worth noticingright into your product or service.” Seth Godin Author / Speaker / Marketing Expert Purple Cow

Empowering Business Agility A2A Catalyst Empowering Business Agility MODERN MARKETING “Our belief is that marketing and product have converged. The consumer doesn’t separate the marketing experience from the product experience.” Ajaz Ahmed Founder & Chairman AQKA ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility THE PRODUCT IS THE MARKETING ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility GREAT. BUT MY PRODUCT ISN’T COOL. WHAT CAN I DO??? ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility WELL, FRANKLY YOU’RE SCREWED. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility ADD VALUE THROUGH CONTENT. IT’S THE NEW CURRENCY ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility PEOPLE WILL PAY FOR GREAT CONTENT. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility CONTENT IS THE NEW CURRENCY 1WEEK = $ 1.6 MILLION ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility BRANDS WILL PAY FOR GREAT CONTENT. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility CONTENT IS THE NEW CURRENCY ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility CONTENT IS THE NEW CURRENCY “[The agency’s job is to create] content so valuableand useful that [consumers] wouldn't want to live without it.” Jeff Hicks CEO Crispin Porter + Bogusky ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com ENGAGEMENT

Empowering Business Agility A2A Catalyst Empowering Business Agility ENGAGEMENT “The days of making funny things that may or may not have an effect on the client's business are ending.” Jeff Benjamin Interactive Creative Director Crispin Porter + Bogusky ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility ENGAGEMENT <html xmlns> / MYTHOLOGY CLIENTDOESN’T WANT TO SEE SCRIPTS ANYMORE. “DON’T SHOW ME A SCRIPT. SHOW ME THE PRESS RELEASE.” IT’S ALL ABOUT HOW PEOPLE WILL ENGAGE- WHY THEY WILL FIND IT INTERESTING& PARTICIPATE. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility ENGAGEMENT No. 1 seller in Personal Grooming category on Amazon.com for the first two months after launch. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility ENGAGEMENT ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com UTILITY

Empowering Business Agility A2A Catalyst Empowering Business Agility UTILITY “[Branded Utility] is where the brand creates a commitment to a relationship. It’s where the brand creates something useful to you, something that’s a utility in your life. The consumer will feel more confident with the relationship if the brand will continue to be part of your life.” Benjamin Palmer CEO / Owner The Barbarian Group ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility UTILITY ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility HOW DO WE CREATE THIS KIND OF MARKETING? ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility CREATING BETTER MARKETING CREATING BETTER MARKETING “We don’t ask consumers what they want. They don’t know. Instead we apply our brain power to what they need, and will want, then make sure we’re there, ready.” Akio Morita Co-Founder Sony Corporation ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility CREATING BETTER MARKETING “It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” Steve Jobs Co-Founder, Chairman & CEO Apple ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility UNCOVER RICH CONSUMER INSIGHTS EMERGING METHODS ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com ONLINE BRAND MANAGEMENT ,[object Object]

Pay Per Click Management (PPC)

Ecommerce Integration,[object Object]

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com An example for the keyword Laptop: The top listed companies in Google are :- ,[object Object]

Empowering Business Agility A2A Catalyst Empowering Business Agility An example for the keyword Laptop: DELL’S Text Ad through PPC, these are also known as paid Ads. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility NISSAN Example of Banner Ad through PPC i.e. NISSAN Ad appearing on e-paper webpage. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility Emirates Another Example of Banner Ad through PPC i.e. Emirates Ad appearing on moneycontrol webpage. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com Social Media Marketing (SMM)

A2A Catalyst Empowering Business Agility Empowering Business Agility COLLABORATION INFORMATION & INPUT INNOVATION & CONTENT BETTER BRANDS INSIGHTS & IDEAS ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility IF YOU ONLY REMEMBER ONE THING… ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

Empowering Business Agility A2A Catalyst Empowering Business Agility MODERN MARKETING = MAKING PEOPLE’S LIVES BETTER. ©A2A Catalyst Pvt. Ltd. www.a2acatalyst.com | SEO | PPC | SMM | E-Commerce Call us: 9611066255 | mailto: info@a2acatalyst.com

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