9. Planning and Control Activities in Different Functional Areas Strategic Planning Management Control Operational Control Production Location of new factory Determine the product mix Scheduling specific jobs on specific machines in a shift Marketing Entering the export market Media Planning for advertising expenditure Planning sales contacts to be made in the next week Finance Raising capital by issuing new shares Determining maximum levels of credit for customers Determining what action to take against on payment by a specific customer Personal Deciding on changes to be made in the organization Structure Determining who will be promoted to fill a vacated post at middle or lower level,in the organization Determining which workers will be on each shift
10. Anthony’s Framework: Differences in Information Required for three types of Planning and Control Process Information characteristic Strategic planning Management Control Operational Control Volume Low Intermediate High Levels of Aggregation High Intermediate Low Frequency of use of particular type of data Low Intermediate High Currency Requirement Low Intermediate High Accuracy Low Intermediate High Scope Wide Intermediate High Source Significant amount from external sources Mostly Internal Entirely internal Predictability with user Low Fairly high Very high Variability with user High Intermediate Low Distance of user from sources within organization Fair Fairly close close