Online marketing, customer engagement and how small businesses can improve marketing operations through the rising power of the Internet in today’s digital age. www.7marketz.com

1. Entrepreneurial
Growth
Through
The
Rise
Of
The
Internet
Maryna Burushkina

2. INTERNATIONAL…

3. … MARKETING…

4. Company formation
Investment & resources
Acquisition
Retention
Financial
management
…

5. DIGITAL TRENDS &
ONLINE BUSINESS

6. DIGITAL TRENDS &
ONLINE BUSINESS
Not just search

8. … GOING SOCIAL

9. DAILYINTERNETACTIVITIES

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Customer decision journey

14. What is the bestinteractionyou have had with
a brand online?

15. How customer engagement works…
audience brand
Content & ContextTriggers
CE

16. How customer engagement works…
audience brand
Content & ContextTriggers
CE
personalization,
satisfaction,
experience,
trust
touch points,
timing,
message

17. How customer engagement works…
audience brand
Share of Wallet , Positive referral,
Churn, Feedback response
Content & ContextTriggers
Gamification, creative visual
content , ‘decision simplicity’
CE
personalization,
satisfaction,
experience,
trust
touch points,
timing,
message

18. Multi-screening

19. Frequency of
social media
activities

20. 70% of
Facebook
consumers
follow links
posted by
family and
friends.
Link to buying behavior

21. Timing

24. comics
memes photos
videos
ingographics
Visual content

25. Best practice: Farmers Insurance on Facebook
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Best practices

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Best practice: PetCentric by Nestle Purina
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An online community for
pet owners features online
video in addition to game,
images, articles, and other
content.
Includes uploads with
ratings, comments and
sharing.
Offers cross-promotions of
special offers, community
building activities, and links
back into other Nestle
Purina sites to deepen
engagement and stimulate
sales.

28. Best practice: TurboTax
ttlc.intuit.com
Empowers consumers
and experts to
participate in FAQ
database – Live
Community.
Engaged over 12000
users in 2012.
Company supports new
customers with 30-sec.
video to help them
make the right choice
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29. Best practice: American Express
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sync.americanexpress.com
Twitter partnership
campaign enables
customers to sync
their cards with
Twitter to redeem
couponless offers.
470k followers with
5-2- tweets/day
#MembershipRewards
and
#MembershipEffect

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Best practice: LibertyMutual
Home Gallery App allows to take a
records of house belongings via
mobile in case of fire.
The brand keeps reminding
consumers that when they buy
new items, they should take a
picture and upload them, make it
a part of their everyday life, so
they are constantly reminded of
the brand and the protection they
have.

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Best practice: AllState Teen Driver
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www.allstateteendriver.com
Mini site for people who
are learning how to drive,
sponsorship of the driving
schools, and tips for
parents on how to make
sure that their children are
good drivers.
Connecting the teens,
starting young and making
sure that the insurance
companies are a part of
their driving, helping them
to find a used car to buy or
the law about driving,
logistics to get their driving
license.

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Personalization
Visualization
Transparency
Easy navigation
Education Time
Emotions
Creative

33. Useful (FREE) tools
Hootsuite
MailChimp
Zoho
Tagboard
Google Analytics
SocialBro
TrendSpottr
Podio
SimilarWeb
Canva
Dropbox
Reddit & Social Groups
Marketing Grader