A brief introduction of Sony Business Corporation... Sony is the place where imaginations become real.

4. Ahmad Zia Lodin 3816

5. Introduction
History
Why Sony?
Mission & Vision
SWOT Analysis

6. Product Range
Achievements
Competitors
Market Share
Conclusion

7. Sony is the Japanese company and known all over
the world.

8. Sony is the Japanese company
Founded - May7, 1946 By Akio Morita
Headquarter- Tokyo
Sony is the combination of two words Sonus-
Sound & Sonny- Little son together it came as
SONY
First Product - First Tape recorder called
Type – G.

9. They have a stability of a public traded company
Extensive training
Comprehension vision coverage
Long – term disability coverage
Flexible spending accounts
Attractive prescription coverage

11. Mission
• “To experience the joy of advancing and applying
technology for the benefit of the public.”
Vision
• Its Vision is to become a broadband entertainment
company.
• To create exciting New digital entertainment
experience.

12. STRENGTHS
 Innovation
 Quality
 Brand Strength
 Product Differentiation
 High Specialized Integrated
Product & Services
WEAKNESSES
 Maintain Multiple Function
Product Pricing
 Battery Efficiencies

13. OPPORTUNITIES
T.V Category & Gaming Segment
Investing
 Network Initiatives
 T.V Business expansion
 International Market
THREATS
 Competitors competition
 Global economic Recession
Electronic Network
Security

14. Product
Range
•Game Consoles
•Movie & Video Equipment
•Mobile Phones & Music•TV & Audio Equipment
•Computer
•Financial Services

15. Sony World Photography Award Photographer of the
year – 2012
Top Performer – 2008
Rep of the year – 2008
Sony Electronics – Top performance Awards

17. MARKET SHARES

18. Sony is the place where imaginations become real.
Sony’s integrate its talent by placing common goals
and priority for increasing competitive market.