This document discusses several trends in consumer behavior and marketing in South Africa for 2013. Some of the key points covered include: 1) Shoppers will seek value and be prudent spenders. They will also be more discerning consumers with information at their fingertips. 2) The importance of mobile connectivity and apps that save time and effort will increase. Shoppers will also demand richer interactive experiences from brands. 3) Shopper marketing and gaming-type experiences will be important for brands to engage consumers. Social media will also allow brands to spread messages faster. 4) South Africa has a young population and an growing middle class, though income levels vary widely. Transportation access impacts ability to access retail outlets.

1. 2013 Consumer,
Marketing & Media
Trends
January 2013

2. Consumer
trends in SA
Shoppers will be
prudent and seek
value - „more for
more‟.
2

3. Shoppers will be prudent and seek value - „more for more‟
South Africans tend to be
„brand butterflies‟ – seeking
well known brands but not
always staying loyal.
Since 2007 fewer middle class
consumers say “I treat myself to
things I don‟t need”; in
particular in UK, South Africa &
the USA.
Source: TGI 2012
3

4. Consumers will be more clued up with critical information at
their fingertips about what is right & fair
Consumers now only have to “Google‟ to find width and
depth of information as well as opinions from a wide
spectrum of both brand advocates and brand detractors!
And in SA the mobile phone is now the “first port of call” when
searching: 14% of adults 15+ search via PC compared with
17% who search via cell phone.
4 Source: AMPS 11/12

5. The black middle class has
vast economic power
Marketers are attracted to this group
because of perceived growth.
Marginal Strugglers (15.6m) : 45% of
population & 37% of spend
Skilled Strugglers (2.7m): 8% of
population & 12% of spend
Not a homogeneous group, household income ranges widely from
R3,800-R13,700 p/m.
• Marginal Strugglers are the mass middle class, amongst whom there is despondency
due to lack of jobs.
• Skilled Strugglers are the upper end of middle class, with reasonably high levels of
education; they seek value and are shopping around more than ever before in many
categories.
Source: UL Majority Report 2012
5

6. Consumers will want to tell stories about their purchases
As brands tell stories that aren't known to the masses, and as experiences
and non-consumption-related expenditures take over from physical (and
more visible) status symbols, consumers will increasingly have to tell each
other stories to achieve a status dividend from their purchases.
There will be a shift from brands telling a story, to brands helping consumers
tell status-yielding stories to other consumers.
6 Source: Trendwatching.com 2013

7. Consumers will play an active role in shaping/changing brands?
Understanding the
consumer journey & how
different segments make
decisions, the influencers
of those decisions &
drivers of engagement
is a critical component for
future success.
Pick „n Pay is the
number one Engager
brand in SA
7 Source: SA Engager benchmark study 2011 - Yellowood

8. Consumers will want apps that save time & effort
• Downloading popular mobile apps via
capable handsets (17% of Smartphone
owners have recently downloaded an
App). • 28% of consumers use their smartphones
• Most popular apps are entertainment- for price comparisons or product info
related e.g. music, social networking & when shopping.
games. • 20% have also changed their minds about
a purchase, as a result of retrieving info
via a smartphone.
• 25% use their smartphones when
• 15% of users have used a mobile
shopping physically.
coupon in a store.
• 47% have directly shopped via the device
• Almost 84% of users have noticed
in the past month.
mobile advertising, mostly on search
engines.
• Almost 70% have taken action after
seeing a mobile ad.
8 Source: Mobile Planet 2012

9. Marketing trends
in SA
Shopper marketing
will be key &
brands need to
build gaming type
experiences.
9

10. • Shoppers are demanding richer interactive
Shopper marketing browsing & purchasing experience - memorable
brand entertainment.
will be key & brands • Shoppers are becoming more dependent on their
need to build gaming mobile devices as part of an integrated experience.
• We will see more integration of retailers' online
type experiences operations & bricks-and-mortar stores, to attract
customers & increase sales. e.g. Mr Price Online
now has an online store‚ which allows shoppers to
have their purchases delivered to their street
address‚ post office or store for R35.
• Brand owners & retailers will build loyalty &
strengthen bonds by offering customers value-
added services in-store & at the point of purchase.
• Driving loyalty programs is critical („burn and earn‟)
e.g. eBucks and PnP – the list is huge!.
• ZMOT (Zero moment of truth) is now key.
The number of locals shopping online has
steadily increased over the past two years, with
58% of active internet users saying that they use
the internet for shopping; up from 53% in 2010
and 44% during 2009.
10 Source: MasterCard‟s survey (Dec‟12)

11. Consumers are getting closer to and more involved
Brands are verbs with the brand experiences via co-creation & social
media.
& their success
is shaped by Brands are harnessing the power of the Internet &
their consumers social media by optimising user-generated content
(UGC). Brands that understand the power of co-
creating together with consumers tap into the
creativity of their biggest fans. This also means
encouraging and actively participating in reviews of
their products and conversations around them, on
both their own & third party websites.
Laundry brand Omo participated in an
international competition held by
MOFILM (an organisation which
provides creative content to internet &
mobile phone companies) in which it
asked consumers around the world to
make their own short film on the theme
of its brand vision, 'Dirt is Good'.
11

12. Social Media is spreading brands
views & news much faster
Social media spreads brand values and
experiences like wild-fire and being in
touch with consumers 24/7 allows for
constant relevancy in their lives.
Many companies are recognising the
potential of social media, with its impact
being felt along the entire value chain.
e.g. FNB has created an online personality called
RBJacobs that has quickly become a credible &
approachable representation of the brand on
Twitter, Facebook & LinkedIn. RBJacobs allows
FNB‟s social media team to maintain a single style
& ad tone-of-voice that is now synonymous with
FNB‟s social media presence.
12

13. Brands need
„activations‟ to help
them stand out from the
crowd
Carling Black Label "Be the Coach" campaign
took consumer interactivity to new levels, with
soccer fans casting 11 m votes to pick the teams
for a special cup match between SA's top 2
teams, the Kaiser Chiefs & Orlando Pirates.
The campaign allowed fans to select a player in a
preferred position via USSD. Participants then
heard from the coaches of the teams via pre-
recorded messages. Then, during the actual
match, watched by 80,000 in the stadium and
millions on TV, fans got to actually vote via
mobile for a live substitution!
13

14. Consumers lead both real &
digital lives simultaneously
Brands need to answer the demand for
integrating the real & digital world seamlessly.
LEGO is an innovative brand in the digital ecosystem, having breathed new life into its
„brick‟ by recognising its mature users & kids interaction that the web has allowed.
1. Play with the past to preserve expectations of original users: LEGO Factory is a
free download that allows users to design & order their own toys.
2. Use the present to build brand loyalty with kids in the web era: LEGO Club offers
content & tools to stimulate creativity of children. My LEGO Network is a kids
platform for creating their own web page & sharing creations. ReBrick is a sharing
platform for kids 13+. LEGO CUUSOO is about fan creativity where LEGO asks its
community to create & submit designs for feedback.
3. Develop the brand through innovative partnerships: LEGO has learned to
interact with fans & leverage online communities, not control them. LEGO
Ambassadors & LEGO Universe Partners align themselves with communities of
passionate consumers, to jointly define the company‟s next innovation.
4. Since 2008 LEGO Digital Boxes have been in test: An interactive augmented
reality kiosks that allow children to visualise the content of each box in 3D.
Lego‟s new Robot kit Reptar" EV3 Mindstorms kit (which can talk
to iPhones & other Apple devices) launched at Consumer
Electronic will go on sale In July 2013
14

15. Mobile is key for
consumer
• The importance of mobile connectivity in connectivity
our lives is growing each year.
• While the simplicity of a single device
may be desirable, consumers are
acquiring an increasing number of
devices whose utility is a function of their
ability to be connected.
• With the demand for a widening array of
devices unlikely to satiate in the near
future, a growing proportion of devices
will become connected.
• Connectivity becomes a core
functionality as it adds value to devices
and to content.
15 Source: Deloitte Mobile Consumer Survey 2013

16. Macro demographic
trends
Young market
Don‟t ignore BOP
Growth of middle class
Transport drives shopper access

17. Demographic trends
in SA
We are a very
young &
majority black
market
17

18. We are a very young market: 50,586 m people
15,813 m (31%) are under the age of 15 (AMPS only measures 15+)
6,000,000 12
10 10 11 10 000's %
10
5,000,000 9
8
4,000,000 7 8
3,000,000 5
4
4
2,000,000 3 4
3
2
1,000,000 1
1 1
0 0
80+
10 to 14
15 to 19
20 to 24
25 to 29
30 to 34
35 to 39
40 to 44
45 to 49
50 to 54
55 to 59
60 to 64
65 to 69
70 to 74
75 to 79
0 to 4
5 to 9
18 Source: STATS SA Mid-year 2011 estimate

19. Contextualising SA‟s BOP (Bottom of Pyramid)
Number of households & Total average
average monthly income: household income:
3,920 m
R2,493 (29%)
LSM 1-4 R9,773 bill
(6%)
5,352 m LSM 5-6 R30,737 bill
R5,743 (38%) (18%)
2,709 m LSM 7-8 R48,797 bill
"If you build it for
R18,013 (19%) (28%)
the poor, the rich
can come. If you
build it for the
2,093 m LSM R83,940 bill rich, the poor can't
R40,105 (14%) (48%) come.“
9-10
C.K.Prahalad
Total Households: 14,075 m
Average household income per month: R12,310
19 Source: AMPS 2011/2012

20. We are seeing upward LSM movement
as population gains access to better
opportunities & services
100%
90%
80%
70%
60%
Profile
50%
40%
30%
20%
10%
0%
2007 2008 2009 2010 2011 2012
LSM 8-10 20 21 23 24 23 23
LSM 6-7 27 28 29 31 34 34
LSM 3-5 39 39 38 38 36 36
LSM 1-2 14 12 11 8 7 7
20 Source: AMPS 2008-2012

21. Size of the middle class (LSM 5-6) is strongly evident
9000
8000
Growing middle class
7000
numbers: LSM 5-6 up
6000 from 32% in 2007 to
5000 39% in 2012
000's
4000
3000
2000
1000
0
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
2007: 31,110 m 1287 3034 3366 4290 4516 5379 2885 2096 2359 1898
2008: 31,304 m 1062 2729 2878 4525 4855 5682 2932 2175 2561 1905
2009: 32,498 m 1031 2436 2610 4641 5153 6086 3182 2449 2895 2015
2010: 34,020 m 808 1944 2394 4744 5636 6891 3621 2830 3038 2114
2011: 34,934 m 701 1608 2204 4459 6071 7774 3932 2911 3153 2120
2012: 34,934 m 661 1430 2143 4586 6008 7896 4038 2894 3190 2088
21 Source: AMPS 2008-2012

22. Only LSM 8-10 adults 15+ are not
a black majority
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Total LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
15+
Black Coloured Asian White
LSM 7 functions as a tipping point, sometimes behaving like LSM 6 (displaying emerging
market behavior and characteristics) and sometimes behaving like LSM 8 (displaying
characteristics and behavior of developed markets)
Source: Amps 2011/12

23. Type of transport determines access to retail outlets
Mini bus taxis dominate up to LSM 5-6 with private transport kicking in at LSM 7-8
Mode % Total LSM LSM LSM LSM
aged 15+ 1-4 5-6 7-8 9-10
Mini bus taxi 52 59 68 63 15
Train 3 2 3 4 2
Bus 9 10 11 10 4
Private car 45 21 32 47 93
24 Source: AMPS Junl‟11-Jun‟12

24. Media Trends in SA 2013 -
Increasing channel
fragmentation & uptake of
digital media…
The digital
home is
becoming a
reality
25

25. More media choices
Consumers are consuming more media
via more devices more often
26

26. The South African Media Universe
The media solar system is much busier than ever before
PC & mobile device Social media users
ownership
PC - 4,300 m (12%) *
Cell phone - 1,600 m (5%) *
28,971 m
have cell
phone
(83%) *
Hours/week, Int
23% have
access to
ernet, 3.82
Internet at LSM 7+ LSM 7+ People
home * People viewing Each month using the
consumers are
3+ hours per Internet for 5+
using more
week of media across hours per
recorded TV: more devices week: 1,385 TV ownership
1,305 m (7%) # under the sun (7%) #
iPod
645k (1.9%) *
Hours/week, TV
, 3.4
One, 2
Games Consol 3,765 Two, 5
,485
1,004 m (3%) *
Have TV set in Three,
home 31,194 m 1,994
PC (80%) *
2,195 m (6%) *
DStv in home 9,665 m (28%)
VCR 2,887 m
*
(8%) *
DVD Player
PVR in home 678k (2%) *
18,513 m (53%) * HD PVR in home – 488k (1.4%) *
* Source: AC Nielsen, AMPS‟12 (universe: 34,934 m adults aged 15+
# Source: TGI 2012, Adults LSM 6+ (universe: 18,896 m, 54% of total)

27. Access Internet = 8% * Listen to Radio = 93%
Have cell phone = 83% * Commercial = 90%
View TV = 92% * Digital channels will continue to Community = 26% *
Will remain king for now, expand strongly, with mobile Radio will become more activated & cross-over into
but messaging needs to overtaking PC as first choice for web other experiential platforms like internet, mobile &
be relevant & break access. off-line activations, events & experience.
through.
Go to Cinema = 8% *
Digital sound & picture will
enhance the viewing experience.
Theatres will offer multi-touchpoint
engagement.
Read Papers = 50%
Dailies 31%
Weeklies 33% *
Read Magazines = Newspaper circulations
50% * will be stagnant, but
Magazines will continue to relevant titles will still
offer high engagement deliver consumer
reader-specific prospects.
environments.
Viewers &
Readers will be
consuming more Seen ads on OOH = 88%
screens more OOH Home will continue to
often. fragment whilst offering new &
exciting formats.
28
Source: AMPS‟Jul‟11-Jun‟12 (* = weekly reach potential by medium), print is average issue readership

28. The Digital Home is
becoming a reality
Homes have multiple devices
29

29. There are now multiple devices in home
SCREEN ACCESS IN HOME % MOBILE & ON-LINE CONSUMERS %
89 Own / rent / use Cell.
Average of 2.2 cell
DVD phones per home
player
81.8
Internet access
at home
DStv Internet access
sub at work
Desktop
51 Internet
Laptop access OOH
Mobile Internet 13% of homes have
VCR access
Internet access (1,811 m)
Games
Consol Access Tablet 0.4
27
Internet at
place Dial up 1
PVR study
Wirless
14 2
connection
12 13.0
8 ADSL 3
6.0 4.9
2 3 4.0 3.0 Wireless network 4.5
Mobile network 8
Mobile WAP 8
14,074 m households 34,934 m adults aged 15+ Mobile Internet 11
30 Source: Amps‟12, adults aged 15+

30. Video viewing is
becoming more
complex
TV still king & growing
Some viewing on other devices
31

31. Television continues to grow
albeit at a slower rate
100
Past 7 day viewership has grown from 80
78% in 2005 to 92% in 2011/12. 60
40
SA Pay TV (DStv) now reaches
20
29%, having grown viewers fast via their
0
Compact entry-level offering. 2007 2009 2012
The launch of the only competitive S1 S2 S3 eTV DStv Top Community TV
satellite offering, Top TV, has had
minimal effect in the marketplace.
TV Clutter is
increasing & noting
declining.
Viewing of TV More channels to
online is at 4% & come & growth of
via cell phone 2% community TV.
32 Source: Amps‟11/12, adults aged 15+

32. SA is facing the same evolution as other markets
around the world; the development of “3-screen”
consumption: TV, Internet & Mobile.
In most developed markets the two smaller
screens have matured and taken share away from
the television screen.
But for now TV is the primary audio-visual
platform in SA.
But let‟s not downplay how quickly technology will
adapt our consumption patterns of these three
screens:
• DStv has Mobile TV (the Drifter)
• DStv has launched VOD (Video On Demand) to
its premium subscribers, Box Office.
• Incidence of time-shift viewing via PVR is
growing off a small base.
• Smart phones are growing very quickly here and
price is not longer a barrier for the poorer or
younger cohorts.
• Broadband capacity will improve considerably in
the near future and will quickly explode Internet
connectivity & usage.
33

33. Strong growth for
Internet
Strong growth from
low base
34

34. Access to Internet has grown strongly in a short space of time
Internet % Yesterday Past week Past month
Adults 15+ (Amps)
Jun‟11 11 16 18
Jun`12 13 19 22
Adults LSM 9-10
Jun‟11 39 52 57
Jun`12 46 59 64
60 52
49
50 Internet activities %
40
30 Internet activities %
24 25
20 13 13 16 14 14
11 12
8 5 6
10 2 1 2 3 3 3 4 4
0
Listen to Shop Read/access Directory Music Games Chat/Instant Banking Social E-Mail Search
Radio current Services downloads messaging Networking
news/articles
LSM 8-10 Total 15+
AMPS 2011/12
Source: AMPS

35. Internet Trends in 2013
Internet penetration is on an
upwards trend and is a key
priority for both the Department Increased access is dependent
of Communications and the on capacity of SA‟s undersea
industry as a whole. cable, which is projected to grow
as follows:
Online access from a laptop or
desktop is primarily used by 2011 2.69 Terabits per
second (Tbps)
higher LSM‟s for now, with
access at work being key. End 2012 11.0 Tbps (projected)
2013 24.6 Tbps (projected)

36. Mobile cannot be
ignored
Leap-frogging internet
as key device
37

37. Smart phone
penetration = 15%
(Source: Google Mobile Planet survey
2012)
Phones in home
Send SMSs 62.1
83% of adults
Send PCM's 61.8 in SA have a
Take photos 39.2
cell phone
Listen radio station 26.0
Play Games 23.8
Take video
22.5
recordings
D'load / Listen to
20.7
music
Send/Receive
20.6
MMSs
Access Internet or
18.3
Web
Social Networking 18.1
Instant messaging 17.5
The cell
phone
numbers
38 Source: AMPS‟Jul‟11-Jun‟12 2/15/2013

38. Mobile trends for 2013
There are 53 million cell phone connections
in South Africa and some citizens have more 105% Mobile Penetration
than one active SIM card (to capitalise on
freebies from different networks).
The most popular phone in South Africa is not
Blackberry, but rather the Samsung E250, with 60% of feature
sales having reached 4.5m. It comes with a phones are WAP
web browser, FM radio, music player and enabled
Bluetooth.
This translates to 7.5 million South Africans.
Smartphone penetration increased by 3% in
the 2nd Quarter of 2012, while the feature 15% have
phone market declined by 4%. Smart
44% of smartphones are Blackberry due to phones
low data charges.
Source: Yonder Media, Jan 2012, Mobile Insights Report,
39 AdMobi, 2012 and Pixelvulture Infographic
2/15/2013

39. Use of social media is
growing fast
Mobile access is key
40

40. Cell phones have overtaken desktops as primary
device for social networking
%
% 19
33 6
3
14 12
Social networking via PC
Social networking via
cell phone
Source: AMPS‟Jul‟11-Jun‟12

41. Social Media Users in SA
Facebook: 7m via
desktop & 6 m via
mobile
Mxit: 7.2 m active
users
Linkedin: 2.2 m
Twitter: 1.1 m
Pinterest: 360 k
South Africans are highly social, and
Facebook is the most pervasively
used social networking
platform, especially amongst higher
LSMs. Mobile is a key means of access
to Facebook.
42 Source: Socialbakers.com

42. 8. Radio is becoming
more activated
High reach
Use of multi-touchpoints
Some listening via other devices

43. Radio continues to deliver
strong regional reach
50%
40% ¼ hour Mon-Fri: am & pm drive-time
30%
20% Average
10% hours
0%
listened per
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Dec-11 Oct-12 Dec-12 day: 3h31
Wide range of stations genres & footprints
93%
26% listened to
listened to
community
radio radio P7
P7 days days
Listening on DStv audio channels
0.5%, online 4.1% & via cell phone
26.0%
44 Source: RAMS Dec‟12, adults 15+

44. Radio is healthy with some winners and losers
SABC ALS is losing Radio is being used
Average time spent ground to English around a big idea &
listening is slightly stations due to encourages listener / DJ
down, P7D listenership is ubanisation e.g. interaction: on-
stable. Number of stations Metro, Gagasi, Heart. We air, mobile, internet, soci
listened to p/week at have strong regionals: al platform, on-the-
a stable 2.1.
Station formats & 94.7, OFM, Jakaranada ground, experience, etc.
touchpoints have & Many community
changed; moving from E. Coast stations, although they
audio to interaction: often lack funding, are
finding new ways to not professionally
connect with, grow loyal managed & are not
listeners & increase reliable with flighting
ad revenue. logs.
Source: AMPS‟Jul‟11-Jun‟12 & RAMS 2012

45. OOH is fragmenting
Wide range of options with new regional
tenders
Growth of digital formats off small base
Marketers making more use of smaller
formats

46. OOH now offers much more
innovation, creativity & targeting;
with cost and clutter varying by
situation.
Sees ads on in past 7 Days
Trailers 31
Bus Shelters 38
Building Wraps 40
Static OOH formats are slowly Buses 47
becoming digitised, with the aim Bins 54
of increased noting levels and
Billboards 73
revenue share (but is still an
“under researched” medium). Mini bus taxis 77
Considerable amounts of consumer time is spent daily in captive
transit mode; via either public or private transport.
Shopping frequencies are growing between usual bulk month-end
“big shop”; with brand switching decisions made at shelf; so
talking to these shoppers closest to point-of-purchase (ZMOT) is
more critical than ever.
47 Source: AMPS‟Jul‟11-Jun‟12

47. OOH trends in 2013
More digital sites available but
still too expensive (x8 times There will be little media rate
more expensive than a static inflation, +-4% anticipated when
comparing 2013 with 2012.
billboard), but is the impact
worthwhile? There will also be no rate inflation
this year for the larger formats.
Additional
activity
closer to
POS e.g. in
malls, tavern
s, bars, pubs
, clubs
New tenders
for street ACSA has cut
furniture down on airport
(street clutter
poles, bus internally &
shelters) externally (but
opening up e.g. prices will go
Durban but up to reap same
could create revenue)
clutter in other
areas
48
Source: AMPS‟Jul‟11-Jun‟12

48. Print is gaining and
losing selectively
Magazines are holding on
Newspaper readership is in
slight decline

49. The Magazine Landscape is still holding its own
Online magazine readership
reflects a 34% YOY growth
off a small base; with 4%
reading a magazine or
newspaper online.
The average magazine
reader buys more than 3
publications per month. Magazine content & related touchpoints
have also changed significantly.
Established magazines are E-Zines & magazine websites with
still enjoying high reader exclusive content are growing
loyalty and invested interest. significantly, with publishers‟ realising that
consumers need “more value” &
The Audit Bureau of information on the go.
Circulation reports on 512
(audited) titles. Glamour uses
SnapTag QR codes to
Readership provide extra content
Jun Dec Jun that is relevant to an
is down
11 11 12 already-engaged
marginally %
group of users.
Magazines 50.9 50.5 48.8
Source: AMPS‟ 09/10, 01/11 & 11/12

50. Newspapers are not really
growing, but there are exceptions.
In 2004 the Daly Sun had 2.3 m readers (8%), but by
2012 that figure had doubled to 5.7 m (16%). It is now
the most widely read daily newspaper in the country.
(Source: AMPS 04-12)
According to 2012 Q3 data from
ABC, circulation of daily newspapers has
declined annually by 5.75% since
2008, equivalent to 461,000 copies. Source:
ABC
Newspaper Jun Dec Jun
penetration % 11 11 12
Daily newspapers 30.3 30.8 30.9
Weekly newspapers 33.5 34.1 32.8
Total Newspapers 48.0 48.9 50.0
Source: AMPS‟Jul‟11-Jun‟12

51. Cinema remains
niched but impactful
3D driving growth
Selective audience
Inclusion of more experiential touchpoints

52. Attendance reflects steady growth
YOY, driven by accessibility e.g.
new malls & 3D. Competition for
video entertainment is increasingly
coming from uptake of new
technology like online movie
downloads, shorter times of DVD
release & PVR time-shift viewing.
2,317 m (5.7%) of Audience threats are
Attendance are 72% are <34
adults 15+ have high ticket cost for
small & are very years, 68% are
seen to cinema in consumers & high
„title dependent‟ LSM 8-10 & 77%
the past month. CPT‟s for
live in metro areas
advertisers.
Cinema attracts limited but highly engaged numbers
53 Source: AMPS‟Jul‟11-Jun‟12

53. Cinema Trends for 2013
Better picture Will offer
& sound: engagement
More Ways to increase
High frame rates will blockbusters to beyond the screen: ad noting:
impact the viewer attract more
experience & advertising Offering customers a multi- Millward Brown shows that
e.g. „The Hobbit: An audience: touchpoint experience; ad noting increases by
Unexpected Journey‟ was from digital ticket +38% when using cinema
first blockbuster to be With digital purchase, foyers, queues, c in combination with
shown at High Frame projection, movies can be atering dwell time, ticketing television.
Rate 3D. launched locally closer to to onscreen experience.
release date.
Dolby Atmosa sound also We will also see more
moves around the theatre. cinema OOH.
54 Source: AMPS‟Jul‟11-Jun‟12

54. Thank you
55