The final deck for Social Stork on Demo Day at 500Startups with Dave McClure.

1. Social Stork is Facebook,
enhanced for moms & their babies.

2. Before I was a dad...

3. 4,359,412,135 Pageviews
• Bootstrapped
• Consumable VG on FB MOUSE
h u n t
• 30 Employees
• Millions in Revenue Over 50% User Retention
• Profitable
• Growing Organically MOUSE
h u n t
• China
•
• Full-featured agnostic platform
Monetization in 186 countries
• Fastest Flash Engine in the world MOUSE
h u n t

4. We don’t suck. Now you’ve got proof:
The storkteam has built profitable businesses which have and continue to
print money (millions) for investors since 2008. (HitGrab Inc.)
Storkteam has created varying products for IBM, Canada Post, HP, and
others large-scale partners. We know how to build under pressure, and
quickly.
Storkteam’s founders invented in-game virtual consumables on facebook
in 2008.
The storkteam has already executed licensing agreements to distribute
content into China - the world’s fastest growing internet market.

5. Problem:
Moms: Uber-proud of baby, but, no tool to capture/control
baby moments properly.
Dads: Wired to help, but, don’t have boobs.
Babies: Captured more and more in different
mediums, but, can’t control mice or keyboards.

6. Current Solutions:
Other Sites:
Facebook - It’s all about “you”. Don’t have a “baby wall”.
BabyCenter.com - It’s all about “parents”. Again. No “baby wall”.
Other Mediums: Scrap-booking is a comparable offline medium...
but takes time. Something most moms don’t have. Not every
mom is “crafty”.

7. Solution:
A fun and easy way for moms to capture and share baby events
and milestones.

8. Solution:
A fun and easy way for moms to capture and share baby events
and milestones.
Gamified
social
actions and
distribution.

9. Solution:
A fun and easy way for moms to capture and share baby events
and milestones.
Constant
updates from
other moms and
babies on their
“baby wall”

10. The Market:
The 2011 baby products market is expected to hit $3.1 billion
(InfoChimps).
There are 13 million US moms on facebook alone (ISG). There are
500 million users on facebook (fbStats) - every single one has, or
has had, a mom.
The average north-american mom spends $11,000 on their baby in
the first year (InfoChimps).
SocialStork aims to be the first social e-tailer for soon-to-be and
new moms.

11. Scaling up :
Beta: Now - http://socialstork.com
Launch: Late April 2011
First Monetization: On Launch,
Digital photo upgrades.
Iterative Changes: Bi-weekly
Early adopters: Our games
currently serve over 50,000 moms.

12. The Raise: $250,000
The Reasoning:
Infrastructure: Highly scalable, 50k.
Moms-on-Staff: Highly sociable, 100k.
Direct Sales, Ad Sales: Highly sellable, 50k.
Miscellaneous: Highly probable, 50k.