course materials

1. Purpose of the Assessment: The purpose of this assessment is for you to
demonstr
Purpose of the Assessment:The purpose of this assessment is for you to demonstrate your
understanding of the practical applications of digital & social media marketing
communication in an international context.Brief:Task 1: Digital Media AuditClient Brief
:Oitij-jo CollectiveEast London based organization presenting arts & crafts from Bengali
traditions and cultureVision:OITIJ-JO’s vision is to present creative excellence and
achievement of Bengali traditions in the arts and crafts, by all means to enrich and enhance
their present perception and to ensure and prosper their lively practice.Objectives:• To
promote and share awareness, understanding, appreciation and development of Bengali
arts, crafts and cultural heritage in all forms of their expression, for the general benefit of
the people of the United Kingdom, and especially of communities or districts associated in
any particular manner with the south Asian region of Bengal.• To advance education and
training in knowledge and skills relevant to the commercial practice of specific domestic
crafts including but not restricted to creative work with foods and with fabrics, in particular
among British Bengali women and young people.Mission:• OITIJ-JO is dedicated to
providing creative collaborations and platforms in order to enhance British/Bangladesh
engagement with wider global, national and local urban and rural communities.• OITIJ-JO is
driving positive social and economic change through inspiring contemporary creative
cultures and connections that support new meanings to design and innovation narratives.•
OITIJ-JO is providing passionate leadership to enhance new diverse opportunities for
talented British/Bangladesh women and youth for employment and entrepreneurship.•
OITIJ-JO is shaping strategic directions and relationships through critical discourse, social
interactions and innovations that add value to long-term business and cultural
developments.Digital
PresenceWebsitehttps://www.oitijjo.org/Linktreewww.linktr.ee/oitijjoInstagramhttps://w
ww.instagram.com/oitij_jo/?hl=enhttps://www.instagram.com/oitijjo_kitchen/?hl=enhttps
://www.instagram.com/ajker_exhibitions_oitijjo/?hl=enTwitterTweets by
OitijjoFacebookhttps://www.facebook.com/oitijjolondonYouTubehttps://www.youtube.co
m/channel/UC1K3602MpuTIZqXMY_GpVgg/videosYou will conduct an audit of the current
digital presence and performance of OITIJ-JO evaluating, including but not limited to,
content & engagement, user interface (UI), user experience (UX) and accessibility in groups
and develop recommendations for improvement. You must use industry reports, academic

2. insights and other relevant evidential support to justify your arguments.Task 2: Social
Media Campaign with Content Mock-ups:Based on your research and evaluations, you will
then develop a mini multi-platform social media marketing campaign (use at least two
platforms) to promote Oitij-jo collective.You should develop suitable content mock-ups that
could potentially be used as part of your campaign (for the chosen platforms).Task 3:
Submission and PresentationYou will then submit your presentation slides via GCU Learn /
Turnitin before the deadline (one submission from each group). You will do a group
presentation on campus (CW1) summarising Tasks 1 & 2.extra note:Summary of your
digital audit and recommended improvements• Relevant SMART objective(s)• Your target
audience group(s) – consider segmentation / clustering• Selected social media platforms (at
least two platforms) and rationale• Detailed discussion explaining your social media
marketing campaign• Content strategy including content mock-ups tailored to each
segment / platform• Content schedule – for at least two weeks• Success metrics and
evaluation arrangements• Budget & resource requirements – if relevant