Promotion is the key to any successful event. By integrating social media promotions into your event plan, you can maximize attendance, reach your target audience, and build excitement for future events. From hosting an opening event at a new location to a product launch gala, using online promotion can mean the difference between a success and a flop. In this 451 Marketing Webinar, we’ll discuss how to promote a successful event before, during, and following the event. We’ll review best practices, tools, and case studies to ensure attendees walk away with a blueprint for promoting their next event online.
2. Max Silver
Social Media Training Manager
617-329-9835
msilver@451marketing.com
www.linkedin.com/in/maxesilver
@maxesilver
www.451Marketing.com
3. National Public Relations, Social
Media, and Search Marketing Agency
Founded in 2004
Headquartered in Boston with offices
in New York and Los Angeles
65 Full-time staff, strong connections
with gift guide media
Recognized as a 2011, 2012, 2013
an award recognizing the fastest
growing private companies
headquartered in Massachusetts
About 451 Marketing
6. Social media promotion increases
ticket sales to that event by an
average of 30%* and helps reduce
drop outs during booking.
*Data reported by event promotion and management company BookItBee
7.
8. Agenda
• Intro to Event Promotion Strategy
• Pre-Event
• During Event
• Post-Event
• Case Studies
• Q & A
9. Social Media = Primary Weapon
Social media sites and blogs now
account for approximately 27% of
the total time* Americans spend
online.
19. Create a shortened, customizable, trackable link for
your event landing page
Get Stats: when and how many times
people are clicking
Track from Day One
51. Twitter proved to be an instrumental tool in attracting
business leaders to and engaging them at BBJ events.
Case Study: Boston Business Journal
52. Case Study: Boston Business Journal
Goal
Create buzz and engagement around their signature events online
Approach
451 Marketing designed and executed an event promotion and
live-tweeting strategy that included establishing hashtags for all BBJ
signature events, pre-event promotion to create buzz amongst
attendees and honorees, and live event coverage.
Results
• Over 51 million impressions for BBJ
events, advertisers, and sponsors
• The BBJ Twitter handle grew more
than 360% - from 4,400 to over
16,000
53. Takeaways:
• Start at least a month in advance
• Promote across several different platforms
• Create a hashtag to brand your event
• Schedule your tweets beforehand
• Add multimedia – photos, videos, links - whenever possible
• Be attentive and responsive to comments and inquiries
from potential attendees. Follow up before, during, and
after your event
• Curate content from your event participants