1. Strategy – and how Franziska see‘s it

2. What is strategy? Plan Long-term Valid organization-wide (potentially sub-strategies) Organization‘s Strategy Communicated To achieve set goals Fixed (spelled out)

4. shorter time horizon

5. what do we work for every day

6. Measurable

7. Long-term goal

9. Way of making business

10. internal

12. PokerStars.com I Mission Offer the best Poker experience anywhere online for pro’s and rookies alike Offer a fun and safe place to play poker with people from around the world, for real or playmoney http://www.pokerstars.com/about/

13. PokerStars.com I Business Model Free software Free beginner games Competing for real money Buy-ins that suit all bankrolls “Sites make money by skimming a little off each pot” Frequent Player Points (FPPs) VIP Store (Poker, Electronics, Books) (moneycentral.msn.com by Jennifer Mulrean)

14. PokerStars.com I Strategy Be at the leading edge of online-gaming innovations to ensure an increase in registered users each year by XX% Attract people from all over the world Build on existing players  make use of WoM Create buzz via PR, blogs, sponsorship activities, advertising (online + offline)

15. PokerStars.com I Strategy Strategy Statement Grow the number of PokerStars.com registered players to XX% by 2015 by offering a fun and safe place to play Poker with people around the world backed up by an award-winning 24-hour Service Center.

16. Question & Answers