Putting Digital In Your Pitch

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This is the slide deck from our recent webinar for advertising agencies and marketing agencies on how to sell more digital work

Business Technologie

Putting Digital In Your Pitch
Using Digital Marketing to Support Your Agency

45% OF SENIOR MARKETERS ARE BRINGING IN
OUTSIDE CONSULTANTS TO DEVELOP
DIGITAL PROGRAMS

3SixtyInteractive.com #digitalpitch

How well have agencies modiﬁed, adapted,or added
to their core competencies and capabilities in the
digital age?

3SixtyInteractive.com #digitalpitch

THERE IS HOPE

3SixtyInteractive.com #digitalpitch

What new areas of service provisioning
are you using or considering?

3SixtyInteractive.com #digitalpitch

Search Engine Marketing

3SixtyInteractive.com #digitalpitch

ORGANIC

• Strategy

• Key Phrase Research

• Analyze and Review

3SixtyInteractive.com #digitalpitch

PAY PER CLICK

• Keyphrase

• Budget

• Analyze and Review

3SixtyInteractive.com #digitalpitch

SOCIAL MEDIA
3SixtyInteractive.com #digitalpitch

WEB DEVELOPMENT
3SixtyInteractive.com #digitalpitch

WEB DEVELOPMENT

• Landing Pages

• Mobile Development

• Webpages

3SixtyInteractive.com #digitalpitch

EMAIL MARKETING
3SixtyInteractive.com #digitalpitch

EMAIL MARKETING

• Build List

• Segment List

• Relevant Communication

• Personalization

• Analyze, Test, Repeat

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VIDEO
3SixtyInteractive.com #digitalpitch

VIDEO MARKETING

• Customer is Visual

• New Commercial

• More Likely to be forwarded on

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MULTI-CHANNEL MARKETING
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OUTDOOR-WEBSITE

• 2005 Campaign

• High Visibility

• Target Audience

• 1600 emails sent
www.oma.org.au/case-studies

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DIRECT MAIL-LANDING PAGES

• Increase online payment

• Personalize URL

• 85% Increase in payment

• Sale
of Posters paid for
http://www.caslon.net/Case-Studies/Vertical-Markets/Education-Govt/
campaign University-of-Alabama-Tide-Pride-Renewal-Campaign-5811/View-
details.html

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ANALYSIS & TESTING
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ANALYSIS

• Every Thing is Trackable

• Demographics

• Behavior

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TESTING

• Quick Improvement

• Low Cost

• Easier Segementation

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GET TO WORK
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www.3SixtyInteractive.com
@360interactive
www.facebook.com/3sixtyinteractive
noahb@3sixtyinteractive.com
@noahbabcock

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