Discover why video accessibility can transform the way you communicate in a virtual environment. In this session, you will learn how to use video accessibility to create an inclusive environment, while also improving your SEO, brand experience, and engagement.
3. Hi, I’m Jaclyn.
⬅️ And that’s my sidekick, Bernie.
Content Marketing Specialist at 3Play Media
I write content on all things video accessibility.
Reach me at jaclyn@3playmedia.com
👩
🖥
💻✍
🖥
📭
I love reading, writing, and baking.🍪
9. The
Accessibility
Picture
360 million
People are deaf or hard of
hearing around the world
245 million
People have some kind of
vision loss around the world
190 million
People have some kind of
motor disability
15. Video accessibility benefits students
42%
Of students use
captions to help
maintain focus in
online classrooms.
38%
Of students use
interactive
transcripts to help
with information
retention in online
classrooms.
52%
Of students said
they found
captions helpful
as a learning aid
because it
improved
comprehension.
16. From a brand marketing perspective,
accessible videos are a powerful ROI tool.
18. Verizon Media and Publicis Media Study
92%
Of consumers are
watching video on
mobile with the sound
off.
83%
Of consumers are
watching video on
desktops with the
sound off..
19. To keep up with flexible
viewing preferences,
caption all video
content.
22. What was the first television show
to air with captions?
23.
24. Captions vs. Subtitles vs. Transcripts
Captions assume the
viewer can’t hear the
audio.
Subtitles translate the
audio into another
language.
Transcripts contain
text of the audio that
isn’t time-coded.
25. Caption Quality
Matters
99% accuracy rate
15 errors total per 1,500 words.
Placement
Captions are typically placed in the
lower center of the screen, but
should be moved when obstructing
visual elements.
DCMP, FCC, and/or
WCAG standards
27. ● Do it yourself (DIY)
● Use ASR
● Use a captioning vendor
28. Creating
Captions
YouTube
1) Edit auto-captions, 2) convert
format.
Our Process
1) ASR, 2) human editing cleanup, 3)
human quality review.
Do it yourself
1) Transcribe your video, 2) set timings,
3) convert format.
36. There are a few
ways...
Create a text description or
WebVTT file
Record voiced description
& merge with source audio
Narrate visuals during the
time of recording
Outsource to a
professional vendor
47. 3Play’s Live Auto Captioning
In real time
For live events like
webinars or meetings
Automatic or
stenographer
Slight latency
Computer processing
or stenographer
typing.
49. Laws Around
Live Captioning
Rehabilitation Act
Section 508
Americans with
Disabilities Act
Not a written requirement
WCAG
Live captions are a WCAG
2.0/2.1 AA guideline
FCC
Live captioning is required by
the FCC
50. Live Caption
Quality Matters
85%-95% accurate
Ranges depending on automatic vs.
‘live’ environment
Latency
Live captions typically appear with a
slight latency between the spoken
words and the captioned output
No governing body for
live captioning
51. Best Practices for Live Captioning
Strong Network
Connection
Good Quality
Audio
Little to No
Background
Noise
No overlapping
speech
Clear Speech and
Pronunciation
52. Are Auto Captions
Good Enough for Live?
State of ASR Report
Dive into the findings at
3playmedia.com
Humans are crucial
Especially if you care about quality,
SEO, and branding
Accuracy
Live auto captions can perform at or
above 90% accuracy
56. Look for the following features:
Screen reader-
friendly
Keyboard navigation
Supports captions,
live captions, and
audio description
Color contrast
within platform
57. Online Accessibility
Course
Become an expert in video
accessibility
Browse our free
resources
Monthly Webinars
Taught by accessibility experts
Portal of Resources
Weekly blogs, free white papers,
checklists, and research studies