Slidedeck from presentation at EyeForPharma's Value Added Services Conference, London, 17 September 2014

1. http://twitter.com/mHealth
For this slide deck or to interact with us
@@mmHHeeaalltthh

2. Taking Pharma beyond
the Doctor's Office
http://www.eyeforpharma.com/value-added-services/conference-agenda.php

3. http://twitter.com/mHealth
Documented Mobile Video Consultations
with registered Doctors 24x7

4. CPD accredited mHealth training for Healthcare Professionals
http://twitter.com/mHealth

5. Pharma Marketing has excelled at bringing the horse to the water
but is refusing to let it drink

6. http://twitter.com/mHealth
Where the Magic happens
Your comfort zone

7. Interaction with Healthcare Professionals is very limited
SMS
http://twitter.com/mHealth

8. Interaction with Healthcare Professionals is very limited
SMS
http://twitter.com/mHealth
Communicate
through their
website?

9. Interaction with Healthcare Professionals is very limited
SMS
Share a
YouTube
Video?
http://twitter.com/mHealth
Communicate
through their
website?

10. hhttttpp::////ttwwiitttteerr..ccoomm//mmHHeeaalltthh
Business Model: Office Visit Only

11. When you do get in front of a Doctor
you'll be interupted within 18 seconds...
http://mHealthInsight.com/2013/11/19/

12. Should we optimise the two 15 minute visits
or should we focus on the 5,000 hours?
“...we need to flip care so that we’re not only focused
on the visit but we’re thinking how do we optimise
those 5,000 hours with relationships involving interactions
that are frequent short, direct and helpful.
No office visits, constant care...”
http://mhealthinsight.com/2014/05/21/

13. “The 2000 year old model of healthcare is broken forever”
http://mhealthinsight.com/2014/01/05/mhealth-toward-a-hospital-without-walls-video/

14. Systemic Failure to use tools to listen...
http://www.mhealthnews.com/blog/mhealth-plea-let-doctor-be-doctor

15. What’s happening? What’s the diagnosis?
What’s the treatment plan? What are the next steps?
http://mhealthinsight.com/2013/01/09/

16. 40-80% of medical information provided by
healthcare practitioners is forgotten immediately...
Patients' memory for medical information J R Soc Med. May 2003; 96(5): 219–222

17. Efforts by the Healthcare Industry to modernize
http://twitter.com/mHealth
are rarely if ever successful...

18. Why is the wrong person always looking at the screen?
http://twitter.com/mHealth

19. http://twitter.com/mHealth
Healthcare Data remains at large...

20. Efforts by the Healthcare Industry to modernize
http://mhealthinsight.com/2012/08/22/
are rarely if ever successful...

21. “But we tried video consulting at scale & in every single case
it took Doctors longer than an in-office consultation” (ERICSSON)
It would take longer to fly somewhere if every time
you wanted to fly you had to build the aeroplane!
http://mhealthinsight.com/2012/08/22/

22. It would take longer to fly somewhere if every time
you wanted to fly you had to build the aeroplane!
http://mhealthinsight.com/2012/08/22/

23. It's not easy OR cheap to provide Documented Consultations
http://twitter.com/mHealth

24. For many Patients their Medications & Mobile
are already part of an inseparable experience
http://twitter.com/mHealth

25. http://twitter.com/mHealth
Trust and Transparency

26. http://twitter.com/mHealth
Despite the obvious advantages...

27. http://hiqa.ie
Attempts to regulate are a laughing stock...

28. Doctors have little confidence in the capacity of Patients &
Carers to use well designed tools to self manage their health...
http://www.mhealthnews.com/blog/mhealth-plea-let-doctor-be-doctor

29. http://Facebook.com
Are you okay with your mobile listening?

30. http://fullpower.com
Are you okay with your mobile listening?

31. http://firetext.me
Are you okay with your mobile listening?

32. http://twitter.com/mHealth
Documented Mobile Video Consultations
with registered Doctors 24x7

33. Clinically Validated Interactive Medical History Taking Questionnaires
enable Patients to document their own medical history
http://twitter.com/mHealth

34. The Alivecor ECG let's your mobile accurately listen
http://alivecor.com/
to the Electrical Activity of your Heart

35. The Alivecor ECG let's your mobile accurately listen
http://alivecor.com/
to the Electrical Activity of your Heart

36. Soon a Doctor won't be allowed to Practice Medicine without a
connected Smartphone loaded with up to date content
Did you know?
UCIrvine Med Students
score 23% higher thanks
to Apps developed here
In Ireland
http://twitter.com/mHealth

37. http://twitter.com/mHealth
Hands up if you know the relation

38. http://twitter.com/mHealth
2020: Hands up if you know the relation

39. Seamless Mobile Connectivity is already transforming Diabetes Care
http://telcare.com/

40. Leveraging Data to transform Diabetes Management
http://telcare.com/

41. http://twitter.com/mHealth
Leveraging Data to provide Services

42. Hands up if you're going to buy an Apple Watch?
http://mhealthinsight.com/2014/09/10/a-few-mhealth-insights-into-the-apple-watch/

43. Hands up if you think it will be a success
http://mhealthinsight.com/2014/09/10/a-few-mhealth-insights-into-the-apple-watch/

44. Reality: Exponential Change gave Apple no choice
http://mhealthinsight.com/2014/09/10/a-few-mhealth-insights-into-the-apple-watch/

45. http://twitter.com/mHealth

46. http://twitter.com/mHealth
mHealth Insights to Take Away
Healthcare is transforming into what looks like a Mobile experience.
The initial shift must be to move beyond the limits of in-office visits.
By helping to train Healthcare professionals we will boost their
confidence in precribing mHealth
Seamlessly gathered data enables the redesign of services but
today's Sickcare industry is only incentivised to only use it to
optimise flawed practices.
There are very few things that music isn't used to sell, there are
lessons in this for mHealth & Pharma

47. http://twitter.com/mHealth
@mHealth
mHealth Insight.com