Presentation to East Neuk Open Studios and Crail Festival about planning for social media for a village arts festival - Using Facebook for a festival

1. S O C I A L M E D I A F O R
C R A I L F E S T I V A L
F A C E B O O K - I N T R O D U C T I O N
Susan McNaughton
November 2015

2. W H A T I S F A C E B O O K ?
• Social sharing site – mission
• “We want to give you the power to share and to make the
world more open and connected.”
Source: facebook.com

3. H O W O L D I S F A C E B O O K ?
• Established 2004 –
public from 2006

4. H O W B I G I S F A C E B O O K ?
Statistics
• 1.01 billion daily active users on average for September
2015
• 894 million mobile daily active users on average for
September 2015
• 1.55 billion monthly active users as of September 30, 2015
• 1.39 billion mobile monthly active users as of September
30, 2015
• Approximately 83.5% of our daily active users are outside
the US and Canada
Source: http://newsroom.fb.com/company-info/
November 2015

5. F I N D I N G O U T M O R E
• Source: OFCOM Report - http://stakeholders.ofcom.org.uk/market-
data-research/other/research-publications/adults/adults-media-lit-14/

6. F A C E B O O K T E R M I N O L O G Y
• Profile
• Only people can have profiles
• Connect with friends – friends must accept ‘friend request’
• Can set privacy levels
• Page
• Businesses, non-profit organisations, etc
• People join by clicking ‘LIKE’ on the page
• Updates then appear in followers news feed
• Groups
• Set up to share special interest
• Can be public or private

7. F A C E B O O K T E R M I N O L O G Y ( 2 )
• Tagging
• Mentioning a friend or another page in a post or
photo by adding their name/page name to your
post. Accessed by adding the @ sign before
their name, or by typing their name and allowing
FB to bring up the relevant person/page
• Mentioning other pages creates a post on their
wall – so be wary of too many which might be
regarded by the other page as ‘spamming’

8. W H A T D O E S F A C E B O O K
L O O K L I K E ?
Facebook Profile Facebook Page

9. F A C E B O O K P A G E S H A V E
A D M I N S .

10. F A C E B O O K P E R S O N A L P R O F I L E

11. F A C E B O O K P A G E

12. F A C E B O O K – M Y V I E W O F M Y
P R O F I L E P A G E
Source: https://www.facebook.com/2susan.mcnaughton

13. F A C E B O O K – M Y V I E W O F M Y H O M E
P A G E

14. F A C E B O O K P A G E

15. V I E W O F A P A G E ’ S N E W S F E E D

16. F A C E B O O K I N S I G H T S

17. F B P A G E I D E A S F O R F E S T I V A L S
• Provide information about how to get involved
• Provide updates as the event is planned
• Share news about participants
• Set up ‘Events’ and invite people to attend
• Encourage people to visit your website
• Have some fun
• Encourage interaction as this encourages more
visitors to the page
• Like other pages and share your interests

18. S H A R E P H O T O G R A P H S O F Y O U R
E V E N T

19. S I M P L E F A C E B O O K U P D A T E

20. P A R T I C I P A N T S G E T I N V O L V E D

21. Y O U K E E P P E O P L E I N F O R M E D

22. S E T U P E V E N T S A N D I N V I T E
F R I E N D S

23. L I K E O T H E R P A G E S A N D S H A R E
I N T E R E S T S

24. L I K E P A G E S O F I N T E R E S T

25. F A C E B O O K I N S I G H T S

26. F A C E B O O K I N S I G H T S ( C O N T D . )

27. G E T B U S Y , G E T
S O C I A L
•Web: http://www.susanmcnaughton.com
•LinkedIn: http://www.linkedin.com/in/SusanMcNaughton
•Twitter: @SusanMcNaughton