The document discusses designing public policies in the same way one designs lamps or other products. It argues that public policies should be engaging, friendly, and qualitative like well-designed lamps that are practical, comfortable, and adventure partners. Just as lamps are prototyped, tested with focus groups, and improved through iterations, public policies could also undergo processes of drawing, modeling, prototyping, testing with citizens, and iterative improvements to become more ingenious and better serve people. Key values that should guide the design of public policies include empathy, integrity, and frugality.

1. «Dear designers…
a few similarities between
the design of a lamp and
the design of public policies»
romain thévenet
rthevenet@la27eregion.fr

2. let’s choose
an example

3. design lamps

4. a pretty, smart and ingenous lamp

5. practical and usable

6. comfortable

7. adventure partner

8. technical & powerfull

9. what’s the
connection with
the public sector ?

10. accueils au publique
city halls

11. websites & IT

12. social services

13. corporate communication

14. administrative management

15. what if public policies were engaging ?

16. what if public policies were engaging ?
what if public policies were friendly ?

17. what if public policies were engaging ?
what if public policies were friendly ?
what if public policy were qualitative ?

18. what if public policies were engaging ?
what if public policies were friendly ?
what if public policy were qualitative ?
what if public policies were built for real people ?

19. what if public policies were engaging ?
what if public policies were friendly ?
what if public policy were qualitative ?
what if public policies were built for real people ?
for ingenous local authorities !

20. comparing
two ecosystems

21. the Petzl organisation

22. the founder: Fernand Petzl

23. a vision: good products
for sports and climbing

24. with many constraints

25. upscaling and diffusion

26. the public sector organisation

27. elected officials

28. a vision: a better life for people

29. with many constraints

30. upscaling and diffusion

31. what we need
to achieve this goal :

32. president

33. drawing and models

34. prototyping

35. focus groups

36. resistance tests

37. What about
the design
of public policies ?

38. drawing and models

39. prototyping

40. focus groups

41. resistance tests

42. an iterative way of thinking

43. creativity and drawing

44. consider opportunities before problems

45. to be in « beta » mode

46. rather making for thinking
than think before build

47. Quality, Cleverness, Desire…

48. What values
for a design
of public policies ?

49. How to consider citizens not as consumers ?

50. How to share design for communs
not cost-killing ?

51. How to be respectful of people ?

52. How to consider design not just hype but
in a long term relation with public policies

53. How to consider an ethic of design ?

54. es
ions ingénieus
Le manifeste des Rég
u’il est
s pensons q
ue, de sens, nou ses".
que, écologiq ns ingénieu
ciale, démocrati mons "Régio e
onomique, so que nous nom btil mélang
de crises éc blique locale ais à un su
tte période d e l’action pu g igantisme, m quis qui
Dans ce ouvel esprit frime ni au de petits ac
aginer un n st pas à la combinaison énieuses et
possible d’im èse que l’avenir n’e que c’es t peut-être la vraiment ing
Nous fais ons l’hypoth et de sens, et ions deviennent ppeler les
é, de qualité r que les Rég essaire de ra
et d’humilit nquêtes. Pou coû ts, il est néc
d’inventivité les grandes
co
duction des
nouer avec bérale de ré
per mettra de re 'une lo gique ultrali
le résultat d e et d'agir :
ne soient pas r façon d'êtr
insp irent leu
valeurs qui
Astuce
Empathie
Dans la
Qualité
é
Quality, Cleverness, Desire…
Intégrité Désir
Empathy, Integrity, and Frugality

55. FOR A BRAND NEW DESIGN
OF PUBLIC POLICIES !