1. TOURISM DEVELOPMENT
TOURISM SYSTEM
DESINATION MIX AND ROLE
PLAYERS

2. DESTINATION
THE DESTINATION:
• Is a place a tourist visits and stay
in or at, such as a country or
region, city town, resort or rural
area

3. DESTINATION MIX
DEFINITION
• The total package of the different
parts (sum of elements) that a
destination has to offer/encloses)

5. Tourism
products
• ATTRACTION
• TOURIST FACILITIES
AND SERVICES
• INFRASTRUCTURE
• TRANSPORTATION
• HOSPITALITY

6. COMPONENTS OF THE DESTINATION
• ATTRACTION
Natural,
Manmade,
Social,
Cultural

7. TOURIST FACILITIES AND SERVICES
Accommodation,
restaurants,
foreign
exchange, tour
guides etc.

8. INFRASTRUCTURE
• Roads,
medical
services,
electricity,
water supply

9. TRANSPORTATION
• Rail,
• road,
• air,
waterborne

10. HOSPITALITY
• Levels of
service,
attitudes,
friendliness

11. 7A’s – at destination
•
•
•
•
Availability of package (outbound/inbound)
Authenticity
Accessibility of the destination (transport)
Attractions at the destination
(primary/secondary)
• Amenities/Ancillary (accommodation/ retail
/services
• Activities
• Ambience or atmosphere

13. REFERENCE
• M Ivanovic et.al Tourism Development fresh
perspectives, 2009 Cape town.