This document summarizes a webinar about Google Data Studio. The webinar covered: 1) Challenges of deriving value from data and how Data Studio can help overcome them 2) An overview of Data Studio's functionality, interface, and advantages like integration with various data sources and easy sharing 3) Examples of dashboards created in Data Studio and a demo of its interface

2. Get a webinar record:
https://www.owox.com/c/1vp

3. 1. Implement Google Analytics for ecommerce projects
More than 2,000,000 transactions are generated weekly
2. Develop unique online services based on Google BigQuery
Trusted by 6000+ projects and works 100% in Google Cloud Platform
3. We are not an agency and do not sell ads
Our main goal is to help our clients make right decisions on time
4. Recognized competence

4. Andrey Sukhovoy
Head of Analytics at OWOX
Pavel Loba
Analytics Tech Lead at OWOX
Who is speaking

5. 1. Challenges of receiving the added value from data;
2. Data Studio advantages, functionality and workflow;
3. Available connectors;
4. Interface overview and demo;
5. Limitations and disadvantages;
6. Access management;
7. Dashboards examples.
Agenda

6. Tons of data
Table with numbers
What do you get as a result of analysis?

7. Numbers vs Charts

8. A lot of tools to visualize data

9. Data Studio: part of the Google Analytics 360 Suite
Tag Manager 360 - Data Collection
Data Studio 360 Data Analysis and Visualization
Analytics 360
Customer Insights
Attribution 360
Marketing
Measurement
Optimize 360
Site Testing and
Personalization
Audience Center 360
Audience
Management

10. Collect Prepare Analyze Report Share
Databases
CSVs
APIs
Excel
SQL
GA
BQ
R
Powerpoint
PDF
JPG
Monitor
Email
Mobile
Businesses manage data almost the same way
1 2 3 4 5
It’s complex, expensive and difficult to manage.

11. Data Studio: key advantages
Lots of widgets & components3
Powerful integration with different Data Sources1
Sharing made easy5
Free version7
Calculated metrics & dimensions2
Interactive reports4
User friendly interface6

12. It is important...
New reports
& new data
sources only
with VPN
Unlimited
number of
Pages in
Reports &
Data Sources
All reports can
be copied and
used for own
needs
5 reports in
Free version
per 1 Google
Account

13. Data Studio: how it works?

14. Range of available connectors

15. Examples of reports

16. Demo: Google Data Studio Web Interface

17. If you use BigQuery as Data Source
Enable the cache
The data will be served from the cache. Reports will load
more quickly. The volume of data processing will be
reduced.
1
Create separate table for each report
The data will be served from smaller table. Reports will
load more quickly. The volume of data processing will be
reduced.
2

18. Errors we faced
Specific field format functions
For example CONCAT function works only with text format, with
date format — no.
2
Calculated fields
Internal error. Error Details: The server encountered an
internal error and was unable to complete your request.
1
Report copying bug
After copying the report, it sometimes became frozen.
Now the problem is solved
3
Google Sheets
Errors in widgets connected to Google Sheets
4
“No data”
Sometimes without any reason data disappeared in shared
reports, multiple refreshes might help.
5

19. Limitations and disadvantages
One chart = one data source
You can create one chart with data from different data
sources.
2
It is Beta versions...
You can face with different system errors. Sometimes it
is unexpected.
1
Filters work with dimensions
Filters work with dimensions. You cannot create a filter
with any metric
3
Some important functionality and components
Year and half-year for data range, pivot tables etc.
4

20. Data Studio Free vs Data Studio 360
Feature Data Studio Data Studio 360
Number of reports 5 Unlimited
Number of data sources Unlimited Unlimited
Support options Help Forum
Help Center
Help Forum
Help Center
Email support
Phone support

21. Andrey Sukhovoy | Pavel Loba
mail@owox.com
www.owox.com
Thank you!
Questions?

22. REGISTER