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Marketing of Hand-crafted Products-B.V.Raghunandan

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Deals with the marketing aspects of handicrafts for entrepreneurs of such products

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Marketing of Handcrafted Products -B.V.Raghunandan, SVS College, Bantwal-Karnataka Women Entrepreneurs, Beery, Mangalore-Karnataka November 25, 2011
Marketing-the Need • Access to Consumers • Demand Creation • Scalability • Area Penetration • Branding • Brand Growth • Promotion
• Family Affairs • Small Scale • Convenience limits business • Branches are not opened • No collaboration • Less Employees Small • No Training to Outsiders Entrepreneur • Reducing Popularity -Features
Indian Business • Sellers Market • Limited Business • Profitable Sales • No Organisational • No Joint Efforts Graduation • Limited Efforts in Direct • Family Business Reach of Consumers
Marketing Requirement • Idea Generation • Identification of Material • Designing the Product • Production • Feedback • Promotion • Pricing • Distribution
Idea Generation • Intuition & Talent • Observation • Brainstorming • Televisions • Magazines • Exhibitions • Functions • Internet
Identification of Material • Product • Skill • Cost • Innovation • Rarity • Class • Customer Choice
Designing the Product • Shape • Colour • Feel of Material • Innovation • Modern • Traditional • Speed
Production • Own • Training Family Members • Training Youngsters • Sub-contracting • Contracting • Small Machines • Health & Safety
Feedback • Peer Feedback • Brainstorming • Functions • Display • Exhibitions • Uploading to the Internet • Allowing School Visits
Promotion • Low Cost Promotion • Ticker Tapes in TVs • Pamphlets • Exhibition cum Sale • Joint Promotion • Magazines • Website
Pricing • Affordability • Class • Dealers 'Margin • Own Margin • Total Cost • Discount • Market Study
Distribution • Collaboration • Salesmen with Catalogues • Festivals • Exhibitions • Distributors • Own Shops • Design a Website
THANK YOU

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Marketing of Hand-crafted Products-B.V.Raghunandan

  • 1. Marketing of Handcrafted Products -B.V.Raghunandan, SVS College, Bantwal-Karnataka Women Entrepreneurs, Beery, Mangalore-Karnataka November 25, 2011
  • 2. Marketing-the Need • Access to Consumers • Demand Creation • Scalability • Area Penetration • Branding • Brand Growth • Promotion
  • 3. • Family Affairs • Small Scale • Convenience limits business • Branches are not opened • No collaboration • Less Employees Small • No Training to Outsiders Entrepreneur • Reducing Popularity -Features
  • 4. Indian Business • Sellers Market • Limited Business • Profitable Sales • No Organisational • No Joint Efforts Graduation • Limited Efforts in Direct • Family Business Reach of Consumers
  • 5. Marketing Requirement • Idea Generation • Identification of Material • Designing the Product • Production • Feedback • Promotion • Pricing • Distribution
  • 6. Idea Generation • Intuition & Talent • Observation • Brainstorming • Televisions • Magazines • Exhibitions • Functions • Internet
  • 7. Identification of Material • Product • Skill • Cost • Innovation • Rarity • Class • Customer Choice
  • 8. Designing the Product • Shape • Colour • Feel of Material • Innovation • Modern • Traditional • Speed
  • 9. Production • Own • Training Family Members • Training Youngsters • Sub-contracting • Contracting • Small Machines • Health & Safety
  • 10. Feedback • Peer Feedback • Brainstorming • Functions • Display • Exhibitions • Uploading to the Internet • Allowing School Visits
  • 11. Promotion • Low Cost Promotion • Ticker Tapes in TVs • Pamphlets • Exhibition cum Sale • Joint Promotion • Magazines • Website
  • 12. Pricing • Affordability • Class • Dealers 'Margin • Own Margin • Total Cost • Discount • Market Study
  • 13. Distribution • Collaboration • Salesmen with Catalogues • Festivals • Exhibitions • Distributors • Own Shops • Design a Website