Through references and case studies to various Insurance 2.0 ideas in action globally, Don Tan shared several ways of Insurers connecting consumers in the Social Web. This presentation was presented in the Insurance 2.0 Seminar organized by 121advisor and Webassurance.org on 21st July 2011 at Tropicana Golf Resort, Malaysia.

1. 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor INSURANCE 2.0Ideas in Action Insurance 2.0 : Connecting Consumers in Social Web By Don Tan, Senior VP Business Consultancy

2. Insurance 2.0 : Ideas in Action 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 2

4. Relate to Individual (e.g. Needs & Statuses)

5. Social Networked with Social Media

6. Community & Friends, Referral & Recommendation

7. Indirect Marketing & Selling

8. More Educating yet Entertaining

10. Social Media Marketing : FacebookUse of Facebook Fan Page “LIKE” 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 5 Friend’s refer Friends (indirectly) !

11. Social Media Marketing : FacebookYour Fans are Following : “LIKE”, “COMMENT” & “SHARE” 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 6 3 millions listeners! Recommendations Interactions “Free Marketing” message!

12. Social Media Campaign : FacebookRunning a Campaign to Build Your Base 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 7 Web Contest Reality Show

13. Social Media Campaign : FacebookRunning a Facebook Contest : Building Your Base 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 8 Watch Ikea Case Study Video at www.youtube.com/watch?v=s5SuIgloanE Do it on Facebook Page ! Simple PHOTO Tagging !

14. Mascot MarketingCompare the Meerkat : Fun & Indirect ! 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 9

15. 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 10 Marketing & Branding with MascotGeico with Gecko & Aflac with Duck

16. Video MarketingFun Video Channel 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 11

17. Marketing with Online VideoDirect Commercial via YouTube : Easy to Share / Link ! 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 12 Watch Compare the MeerkatVideo at www.youtube.com/watch?v=7YZ710CJ0hM 15 millions viewers 3 millions viewers 3 millions viewers

18. Social Media ApplicationsOnline Surveys / Quiz : Romance-o-Meter 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 13

19. Social Media ApplicationsRomance-o-Meter : Fun, Indirect, Viral… 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 14

20. Marketing & Prospecting with MicrositeFlexible, Focus, Fun : Insure Your Love (Webby Award Finalist) 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 15

21. Marketing & Prospecting with MicrositeQualifying Suspects to Prospects at the point of Entry! 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 16

22. Profile-based MarketingOnline Campaign with Targeted Profile Micrcosite 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 17 Watch AXA Insurance’s Case Study at www.youtube.com/watch?v=JZi8fPixDi4

23. Prospecting by EdutainingEdutaining & Infotaining Flash Media on Health Care 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 18 Webby Awards 2010 & 2011 Insurance category Finalist

24. Marketing & Prospecting with Video BlogUse of Video Blog for Insurance : Edutaining! 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 19 Watch How Health Insurance Works at www.youtube.com/watch?v=17bwRpCLshk

25. Marketing & Prospecting via GamesEntertaining & Educating! 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 20

26. Prospecting & Services via Blog & ForumCommunity Forums & Blogs 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 21

27. Selling with Customer’s TestimonialsBlogs & Testimonials with Real Customers : AFLAC 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 22

28. Online Sales with Online ChatConverse and Convert to Sales through Online Agent 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 23

29. It’s not about the Technology… … but the Idea & Strategy ! 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 24

30. More Ideas? Follow Webassurance.org!www.Webassurance.org or Facebook.com/Webassurance.org 21July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 25

32. Solution Implementation

33. Outsourcing & Managed Services

34. Campaign Execution

35. Web Business Strategy

36. IT Strategy Planning

37. Requirement Elicitation

38. Business Process Innovation21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 26 Webassurance Channel Implementation

39. Web 2.0 Portal Management Webassurance for Life & General Channel Management Solution S.a.a.S Solutions Webassurance Strategy Consultancy Cyberagency Strategy Consultancy Web Application Hosting & Management Social Media Outsourcing Services Social Media Management Application Processing – Chat Agents – Site Mgmt Artwork – Blog – Content – Design – E-Learning – Games 121advisor : Complete Solution & ServicesInsurance & Takaful 2.0 Enablement 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 27 Setup – Monitor – Report – Engage - Manage

40. THANK YOU Private & Confidential | Copyright 2011 @ 121advisor Web : www.121advisor.com | Email : mail@121advisor.com Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363 Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org Blog Address : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor 21July 2011