Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

marketing management business student study design control e-commerce innovation brand equity out of the box new product development presentation tips brand strategy new products brand self improvement public speaking leadership iimlfaculty2@gmail.com discount everything is a remix case study harvard article marketing strategy entrepreneurship brand architecture sales functions decisions education teachers julian treasure amy cuddy body language speaking motivational listening job inspirational

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Aktuellste Beliebteste SlideShares

Sameer Mathur

What are brands_good_for-_1_1_

Branding yoga

saxonville sausage company

Devising brand strategy

How to build, manage, measure brand equity?

e-commerce.ppt5

Channel management design.ppt4

Channel design decisions.ppt3

Role of marketing.ppt2

Designing and marketing integrated marketing channels.ppt1

Designing and marketing integrated marketing channels.ppt1

change in marketing concepts

Brand equity

What is the communications mix, how should it be set

What are the major steps in developing effective communications

How do marketing communications work

What does the future hold for private label brands

What are the major trends with marketing intermediaries

What marketing decisions do these marketing intermediaries make

What major types of marketing intermediaries occupy this sector