Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

marketing management business student study design control e-commerce innovation brand equity out of the box new product development presentation tips brand strategy new products brand self improvement public speaking leadership iimlfaculty2@gmail.com discount everything is a remix case study harvard article marketing strategy entrepreneurship brand architecture sales functions decisions education teachers julian treasure amy cuddy body language speaking motivational listening job inspirational

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Sameer Mathur

Ditch the discount

Think apps, not ads

How to POLARIZE Brands 2015

Marketing Mashup 2015

Brands vs private labels

Marketing Mashup 2015

Ditch the discounts

Three questions you need to ask about your brand (1)

Three questions you need to ask about your brand

Last presentation

Brand polarizing

Saxonville sausage

Goodyear - The Aquatred Launch| SASHANK GADIA - NITC

A brand is forever! a framework for revitalizing declining and dead brands (1)

A brand is forever! a framework for revitalizing declining and dead brands

What are brands good for

Saxonville sausage company

What are brands_good_for-_1_1_ (2)

Goodyear- The Aquatred Launch

What are brands_good_for-_1_1_