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What tools are available to help companies monitor and improve their marketing activities

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Sameer Mathur
Sameer Mathur

MANAGING A HOLISTIC MARKETING ORGANIZATION FOR THE LONG RUN

Marketing
1 von 11
MANAGING A HOLISTIC MARKETING ORGANIZATION FOR THE LONG RUN What tools are available to help companies monitor and improve their marketing activities?
Marketing control
4types of marketing control
1 •Annual-plan control 2 •Profitability control 3 •Efficiency control 4 •Strategic control
1 Annual plan control ensures th Company achieves the sales, profits and other goals Established in its annual plan. Annual-plan control
Annual-plan control This control applies to all levels of the organization
2Profitability controlCompanies should ensure the profitability of their products and trade channels to help determine whether to expand, reduce or to eliminate any products.
3 Companies establish a marketing controller position to workout of the controller’s office but specialize in improving marketing Efficiency. Efficiency control
4Strategic control Each company should periodically reassess its strategic approach to the marketplace with a good marketing audit
Recap

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