How can companies use packaging, labeling, warranties, and guarantees as marketing tools
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Importance of packaging, labeling, warranties, and guarantees in marketing of products
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How can companies use packaging, labeling, warranties, and guarantees as marketing tools
- 1. Packaging : Attracts attention, describe the product’s features, create consumer confidence, makes favorable overall impression
- 2. : Pay little more for the convenience, appearance, dependability, and prestige of better products
- 4. Unique or innovative packaging can bring big benefits to consumers and profits to producers
- 6. the product
- 8. the product (who made it, when and where, ingredients, how to use)
- 9. Formal statements of expected product performance by the manufacturer Warranty sales can increase profits considerably It’s peace of mind for consumers
- 10. These reduce buyer’s perceived risk. Helps in selection as it suggests that product is of high quality and service performance are dependable. It’s peace of mind for consumers.
- 11. These slides were created by Ashish Soni, IIT Delhi during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com)