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priyanka goyal mnnit allahabad , brand differentiation

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Bhaskar Jyoti Bora
Bhaskar Jyoti Bora

this ppt is on how are brand successfully differentiated

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How are brands successfully differentiated By :--- Priyanka Goyal MNNIT Allahabad
Strategic differentiationis the key.
The struggle of differentiation may take many form.
Differentiation Strategies Product Channel Image Personnel
Product differentiation. The strategy used to overwhelm the consumer with features and specifications to provide value proposition.
Image differentiation
Personnel differentiation For example:---Singapore Airlines enjoys an excellent reputation in large part because of its flight attendants. McDonald people are courteous, IBM people are professional, and Disney people are up beat
All the above differentiation comes under competitive advantage Below are some leverage able advantage that can be used for brand differentiation.
Technology differentiation
priyanka goyal mnnit allahabad , brand differentiation
priyanka goyal mnnit allahabad , brand differentiation
priyanka goyal mnnit allahabad , brand differentiation

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