This presentation was given by Colin at the Content is King Conference in the Guinness Storehouse. The topic is the creation of video content for the web.

1. HELLO.

2. HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=z2BgjH_CtIA

3. HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=rHZUPJji6w8

4. HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=tbLPMwCkRT4

5. HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=4-94JhLEiN0

6. HOW TO MAKE A WINNING VIDEO.
http://www.youtube.com/watch?v=dMH0bHeiRNg

7. STORY.

8. STORY.
http://www.youtube.com/watch?v=2lXh2n0aPyw&

9. STORY.
www.truthaboutsmart.co.uk

10. STORY.
https://www.armyjobs.mod.uk/startthinkingsoldier/Pages/Default.aspx

11. REUSE & TIMING.
http://www.youtube.com/watch?v=JMHK9gPdClo

12. REUSE & TIMING.
http://www.youtube.com/watch?v=JMHK9gPdClo

13. REUSE, TIMING & EASY TO SHARE.
http://www.speechbreaker.co.uk/

14. INNOVATE.
http://awards.akqa.com/Awards2009/iab/HotSpot_Player/default.html

15. PRODUCTION VALUES.
http://www.cinema.philips.com/

16. KNOW YOUR CHANNEL.
1. CONTENT (NOT ALWAYS KING!) - SHORT / FAKE /
SHOCKING
2. GET ON THE MOST VIEWED PAGE
3. TITLE OPTIMISATION

17. KNOW YOUR CHANNEL.

18. KNOW YOUR CHANNEL.
4. THUMBNAIL OPTIMISATION
5. TALK WITH YOURSELF
6. TAG
7. MONITOR
8. KNOW FUNCTIONALITY

19. KNOW YOUR CHANNEL.
http://www.youtube.com/watch?v=QyQ1W5GD6D8

20. KNOW YOUR CHANNEL.
http://www.youtube.com/watch?v=Elo7WeIydh8

21. KNOW YOUR CHANNEL.

22. HOW TO MAKE A WINNING VIDEO.
1. ENGAGE PEOPLE WITH YOUR STORY
2. RE-USE, BE TIMELY & EASY TO SHARE
3. INNOVATE
4. DON’T FORGET PRODUCTION VALUES
5. KNOW YOUR CHANNEL

23. THANKS...
I’M ON TWITTER @ZOODIGITAL
COLIN@ZOODIGITAL.IE