TO ATOMO Consulting Services presentation

marketing
public relations
business development

build your brand name
marketing communications increase market awareness
improve your sales performance
corporate marketing

technology marketing


organisation & training TOATOMO CONSULTING SERVICES
ytriantafyllou@gmail.com

{TOATOMO} the person…
 Yannis P. Triantafyllou (born 1965) works for graphic
industry sector since 1988
 in 1994 started the marketing department for a local
graphic industry distributor (key brands: Komori &
Linotype-Hell)
 in 1998 joined Linomedia, a new regional technology
distributor
 sales & marketing manager until 2001
 marketing & business development director until 2008
 introduced in a leading market position
XEIKON, Basysprint, Durst & other technologies
in Greece, Cyprus, Turkey and the Balkan countries
 since 2004 was Linomedia’s Quality Manager (ISO 9001)

2 TOATOMO CONSULTING SERVICES

{TOATOMO} the person…
 in 2002 Yannis P. Triantafyllou started organising
Linomedia’s regional network
 in Cyprus, Turkey, Bulgaria, Romania & Serbia
 sales & support subsidiaries & partners
 since 2003 was general manager
and interim manager of
Linomedia’s international subsidiaries

 in 2006 he became marketing & development
manager for Punch Graphix Hellas
 regional branch of Punch Graphix (Xeikon)
 managed regional re-organisation of acquired sales channels

 Yannis P. Triantafyllou studied mathematics in Greece
 he also speaks a range of european languages
 Greek (primary), English & French (profficient), Italian (medium),
Romanian & Turkish (basic)


{SE Mediterranean} the region…
 based in Athens, Greece, Yannis P. Triantafyllou is
active in the wider region of South East Mediterranean
 established EU markets
like Greece
 developing and emerging
EU markets like Cyprus,
Bulgaria, Romania
 emerging EU-connected
markets like Turkey, Serbia,
Montenegro and FYROM
 a region with over 150 mio
people,
 a business area within
a range of 1,500km


{the role} value added services…
 in 2008, Yannis P. Triantafyllou formed “TOATOMO Consulting
Services”, a network of selected business resources
 marketing, production, design, sales, economics… specialists

 …bringing together marketing and sales competence,
knowledge and experience
 managing from plain individual projects up to a
completely outsourced marketing department
 facilitating customers to
optimise resources or try
new strategies without
overloading their team
 helping companies build up
in-house marketing know-how
 enabling business expansion
in markets and regions
with optimised cost


{the role} value added services…
 …offering value added services to graphic industry
 public relations, marketing,
 …specialising in digital technologies
 digital printing presses (color & b/w),
 wide format digital printing,
 computer-to-plate (UV & thermal),
 workflow software
 …supporting sustainable and profitable growth
 with professional communication
 market visibility and strong image
 opening of new markets
 setting up of new sales channels.


{in brief} the services…
 adapting of global marketing strategy to local needs
 conducting of target market survey
 development of local marketing & pr plan
 localisation of product marketing tools


 setup and management of local sales channels
 full independent business auditing of existing channels

 local key account/project management
 support of local sales operations & tools
 CRM, sales presentations, reporting
 localisation of sales tools


 manage local/regional corporate public relations
 provide also creative copywriting (greek/english)

 organise & run marketing communications activities
 media relations, press releases,
technology and feature articles
 create/adapt ads, media plan
 coprorate newsletter creation,
localisation, distribution
 design & production of
communication material


 organise & maintain local database
 lead generation campaign
development & implementation

 organise and run e-marketing activities
 local web site/blog development, hosting, updating
 online advertising & e-business services

 create customer testimonials & success stories


 organise, run and support presence in trade events
 product launch
 seminars
 openhouses
 trade shows

 product/technology evangelisation
 public speaking at conferences, seminars, online forums etc.
 industry expert with good knowledge and technical
background


{how to} remuneration…
 for consulting fees, options to be considered are:
 annual contract for the entire program
 invoicing/payment on fixed monthly fees
 sales target achievement bonuses
can be considered as well
 on a project basis, with a pre-agreed project budget
 invoicing per hour, for time actually worked

 remuneration depends on nature of services
 advice and/or implementation
 detailed pricing to be discussed per project/assignment
 basic consulting fees: 120€/hour or 700€/day plus taxes & VAT
 client will also cover project-related operating expenses
(telephone, travel, etc.) & 3-rd party costs (media buying etc.)
 verified by consultant and invoiced directly to client


{TOATOMO} contact details…

 your marketing & business development partner can be
contacted at the following details

 mr. Yannis P. Triantafyllou
[TOATOMO Consulting Services}
 tel. +30 6932 701315
 e-mail ytriantafyllou@gmail.com
 skype yannis_triantafyllou
 address Nikitara 6,
Athens 10678,
Greece


thank you for your
attention

taf yllou
rian
P. T
annis
marketing communications

corporate marketing Y
technology marketing


organisation & training TOATOMO CONSULTING SERVICES

TO ATOMO Consulting Services presentation

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